Highlighter High Tops

Mackdaddy Sneakers and Vests Let You Jump off the Page

The new Mackdaddy sneakers are so bright they should come with a light switch. The result of a collaboration with FILA, the ‘Mack Squad’ shoe is just one part of the new Mackdaddy collection which also features jackets and vests.

Wearing the fluorescent aqua shoe and matching vest will make you look like a section of your history notes, but in a good way. Check out all the highlighted features, as well as more Mackdaddy sneakers and vests, by clicking on the links below.

Fluorescent Fashion
Opportunity for fashion brands to include bold, bright colors in their designs.
Collaborative Sneaker Collections
Opportunity for shoe companies to partner with fashion brands to create unique and trendy footwear.
Statement Outerwear
Opportunity for fashion brands to create bright and bold jackets and vests that make a statement.

Sectors Adopting This

Fashion
Industry can use bright hues in their clothing and accessories to attract consumers.
Footwear
Industry can collaborate with fashion brands to create unique and trendy shoes.
Outerwear
Industry can incorporate bold and bright colors in their jackets and vests to stand out in the market.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 47%
Freshness 8%

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