Heidi Klum is set to release a yet-to-be-named line for fall 2010. The Heidi Klum collection will begin with a selection of footwear and will later branch out to include activewear, dresses and swimwear. The supermodel-turned-TV-star has teamed up with Modern Vintage and Majestic Mills co-founders Rick and Brian Cytrynbaum to create the pervasive lifestyle range.
Klum will be instrumental in sketching and designing the line and has been busy at work getting the debut yet-to-be-named Heidi Klum collection of footwear off the ground. About 48 styles ranging from sky-high stilettos to tall boots are expected for to debut in February 2010.
What's Driving This Trend
- Supermodel Footwear Lines
- Opportunity for supermodels to launch their own lines of footwear, branching out into other fashion categories.
- Celebrity-collaboration Fashion Lines
- Potential for celebrities to collaborate with established fashion brands to create lifestyle ranges.
- Multi-category Fashion Collections
- Increasing popularity of fashion collections that offer a wide range of apparel and accessories.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity for fashion brands to collaborate with celebrities and expand their product offerings.
- Entertainment
- Supermodels and celebrities can leverage their fame to enter the fashion industry and launch their own lifestyle ranges.
- Retail
- Retailers can explore partnerships with supermodels and celebrities to design and sell exclusive fashion collections.
