Do’s and Don’ts, the renowned column of 70-year-old Glamour magazine, shows us exactly what have been, and are being, considered as “appropriated daily looks” over the past seven decades. Turned out, our taste in fashion hasn’t changed so much.
For example, the frock Ginger Rogers is wearing in the gallery looks fabulous, but it’s only for Rogers-Astaire dance rather than for an evening out, or so said the editors back in 1939. Similarly today, you still have to think twice before copying glamorous looks from Hollywood stars.
Another example is once-again popular platform shoes, which were widely adored back in the 1970’s. The editors back then noted that throwing high platformed clogs together with a thigh-length short skirt was a DON’T, a rule that continues to apply today too.
Why This Trend Is Growing
- Fashion Do's and Don'ts
- Disruptive innovation opportunity: Develop an AI-powered fashion app that provides real-time fashion advice and guidelines based on historical trends and current fashion do's and don'ts.
- Timeless Fashion
- Disruptive innovation opportunity: Create a sustainable fashion brand that focuses on producing classic and timeless pieces that defy short-lived fashion trends.
- Fashion Influenced by Pop Culture
- Disruptive innovation opportunity: Collaborate with celebrities and influencers to launch a fashion brand that captures the essence of their iconic style and appeals to their fanbase.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Integrate augmented reality in retail stores to allow customers to virtually try on various outfits and receive personalized fashion recommendations.
- Fashion Media and Publishing
- Disruptive innovation opportunity: Develop a digital platform that offers interactive fashion content, allowing users to explore the evolution of fashion trends and receive customized fashion advice.
- Fashion Education
- Disruptive innovation opportunity: Create an online fashion course that combines historical fashion insights with trend analysis, helping aspiring fashion professionals stay ahead of the industry.
