After their collaboration with the Milano Beach Soccer team for their Gym collection last year, Dolce & Gabbana turn to the Italian national swimming team to model their Intimo underwear in the new 2009 ad campaign.
Shot by frequent D&G photographer Mariano Vivanco, the ads feature five swimmers from the Italian national team — Alessandro Terrin, Nicola Cassio, Paolo Bossini, Emiliano Brembilla, and Mirko Di Tora.
The campaign was shot at the Circolo Aniene de Roma, Rome’s historical swimming arena.
Why This Trend Is Growing
- Swimwear Modeling
- Opportunity for brands to collaborate with professional swimmers to market swimwear products.
- Athlete Endorsements
- Increasing trend of using professional athletes to promote fashion and underwear brands.
- Sports-inspired Advertising
- Growing trend of featuring sports teams and athletes in fashion campaigns for a unique and dynamic appeal.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations with athletes to drive brand awareness and increase sales of their products.
- Underwear
- Underwear brands can leverage athlete endorsements to position their products as performance-enhancing and stylish.
- Sports Marketing
- Sports marketing agencies can work with fashion brands to develop innovative campaigns that target sports enthusiasts and fashion-forward consumers.
