One of the biggest problems with buying a pair of jeans is that they might look great in the front, but does your rear look sad and saggy or perfectly perky?
Diesel seems to have found the answer with their Magic Mirror. When standing in front of the mirror, a projection of your back shows up so you don’t have to ask for a second opinion.
Unfortunately, the Magic Mirror is currently only available in Diesel’s Spanish stores, so the rest of us are going to have to just settle for asking the sales lady that age old question, “How does my butt look?”
Key Themes Behind This Trend
- Virtual Fitting Rooms
- The success of Diesel's Magic Mirror highlights the potential of virtual fitting rooms in the fashion industry.
- Augmented Reality Mirrors
- Using projectors in mirrors to enhance the consumer shopping experience is an opportunity for innovation in the retail industry.
- Smart Mirrors
- Smart mirrors equipped with projection technology could revolutionize the way consumers shop for clothing.
Where This Applies
- Fashion Retail
- Augmented reality mirrors and virtual fitting rooms present disruptive innovation opportunities for fashion retailers.
- Technology Retail
- The creation of smart mirrors for home use could become a new product category for technology retailers.
- Interior Design
- The concept of incorporating smart mirrors into interior design could bring a new level of innovation to the industry.
