In an ode to Charlie and the Chocolate Factory, the latest Dell commercials show a jolly singing group of men watching new laptops get made.
The commercials for Dell show color dropping down to a conveyor belt, then being formed into squares, then being painted with a Dell logo. It ends with the computers getting wrapped up in a candy wrapper. A great way to show off the cute candy colored line of Dell computers, and a great way to get that ‘Lollipop’ song in your head.
What's Driving This Trend
- Musical Production Advertisements
- Companies can explore musical production advertisements to promote products and showcase their innovative production processes and their unique company culture.
- Color-themed Product Line
- Color-themed product lines can differentiate products from competitors and create a sense of happiness and fun among customers.
- Nostalgic Branding
- Nostalgic branding can elicit positive emotions from customers and create a deeper connection between them and the brand.
Who This Affects Most
- Computer Manufacturing
- Computer manufacturing companies can showcase their innovative production processes through musical production advertisements.
- Consumer Electronics
- Consumer electronics companies can differentiate products and create a sense of fun among customers with color-themed product lines.
- Marketing and Advertising
- Marketing and advertising agencies can utilize nostalgic branding to evoke positive emotions in customers and create a lasting connection between them and the brand.
