A wide range of premium beverage products like wine, cocktails and cold-brew coffee can be found by the can but for many years, canned kombucha has simply been unavailable on the market. For the longest time, consumers have perceived glass bottle packaging to be much more appealing than cans, yet times are changing.
Wild Fizz Kombucha recently launched its first-ever cans, with founder Gina Geoghegen noting: "getting Wild Fizz into cans is something we knew we wanted to go from the beginning. Most cans are associated with sugary soft drinks and long shelf life products."
The all-new canned kombucha products are available in unique flavors like Ginger Turmeric with black pepper, Jasmine Pearl Tea and Lavender Rosemary with lemon, all of which are organic and contain between 23 to 40 calories.
Canned Kombucha Beverages
Wild Fizz Kombucha's Canned Format Supports Grab-and-Go Consumption
Trend Themes
1. Canned Kombucha - Disruptive innovation opportunity: Develop new flavors and innovative packaging designs to appeal to the growing market of health-conscious consumers seeking convenient on-the-go options.
2. Premium Beverage Cans - Disruptive innovation opportunity: Create premium canned versions of other popular beverages like wine, cocktails, and cold-brew coffee to cater to the demand for portable, single-serve options.
3. Glass Bottle Packaging - Disruptive innovation opportunity: Explore innovative ways to enhance the appeal and sustainability of glass bottle packaging for beverages, as consumer preferences begin to shift towards cans.
Industry Implications
1. Kombucha Industry - Disruptive innovation opportunity: Introduce new packaging formats like cans to expand the market reach of kombucha and appeal to a wider consumer base.
2. Beverage Packaging Industry - Disruptive innovation opportunity: Develop eco-friendly and visually attractive packaging solutions for premium beverage products, focusing on convenient and sustainable options like cans.
3. Healthy Beverage Industry - Disruptive innovation opportunity: Innovate and diversify the product offerings within the healthy beverage market by introducing new flavors and convenient packaging options like canned beverages.