Environmentally conscious consumers are becoming increasingly interested in waterless beauty products, which have the potential to help minimize waste and conserve resources. Although water is typically the first ingredient that's listed on skincare, haircare and beauty products, many brands are opting to remove water entirely from their formulas in favor of concentrated natural ingredients or solutions that can be activated by consumers with water as needed.
As alternatives to shampoos, shower gels and moisturizers, some brands are simply making the switch to solid formulas. Similarly, a handful of beauty brands are also releasing dry sheet masks that are mess-free and often reusable. Innovative waterless beauty ideas are also introducing consumers to products like powdered hyaluronic acid serums, unique cleansing patches and even waterless salon services.
20 Waterless Beauty Innovations
20
Waste-Free Solid Moisturizers
The Kate McLeod Daily Stone is Made with 80% Cocoa Butter
19
Water-Activated Powder Shampoos
OWA Haircare's Moondust Collection is Waterless
18
Waterless Cosmetic Production
Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices
17
Powdered Eco Skincare
PWDR Creates Face Wash & a First-of-Its-Kind Powdered Hyaluronic Acid Serum
16
Waterless Beauty Brands
Angela's Lab Makes Concentrated, Eco-Friendly Product Formulas
15
Dissolving Cleanser Patches
Artis' Phantom Cleansing Silks Exfoliate and Cleanse with Oil and Foam
14
Dry Sheet Masks
The Charlotte Tilbury Instant Magic Facial Mask Features a Different Texture
13
Waterless Nail Salons
Lemon Love's Eco-Friendly Nail Salon Shares Luxurious, Non-Toxic Experiences
12
Waterless Sheet Masks
Bare Me's Next-Generation Dry Sheet Masks are Mess-Free & Travel-Friendly
11
Festival-Themed Personal Care Kits
Yuni Beauty's Festival Kit Provides Essentials for Cleansing
10
Waterless Vitamin C Serums
Allies of Skin's Collagen-Boosting Serum Maximizes Ingredient Efficacy
9
Waterless Hair-Cleansing Foams
Ouai Offers a Convenient Method of Cleaning Hair Without Washing It
8
Dry Facial Masks
BioMod Makes Waterless Dry Masks Packed with Rejuvenating Balms
7
Water-Activated Skincare Products
The HL Daily Micro Peel is Geared Toward All Skin Types
6
Reusable Dry Masks
Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments
5
No-Rinse Facial Cleansers
YES TO's Micellar Cleansing Water Purifies with "Waterless Cleansing"
4
Solid Gel Shower Bars
Lush Cosmetics' 'Bubbly Shower Gel' Boasts a Solid, Bottle-Shaped Form
3
Regenerative Waterless Balms
Anfisa Produces Skincare That's Free from Water and Wax
2
Anti-Aging Dry Body Oils
The Chemistry Brand's RETIN-OIL Shares Skincare Benefits for the Body
1
Aloe-Based Facial Cleansers
Onne's Waterless Clarifying Cleanser Features Aloe Leaf Juice
Related Ideas
Hydrating Skin-Boosting Gels
Neutrogena's Hydro Boost Water Gel Can Moisturize and Protect
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
Skin-Caring Herbal Ampoules
Shihyo is Centered on 24 Herbal Ingredients
10 Ingredient Exfoliating Serums
Avene Introduces Its Newest Addition, the A.H.A EXFOLIATING SERUM
Refillable Hydrating Moisturizers
ISDIN Caters to All Skin Types with Its Eco-Conscious Line
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Solid Shower Gels
The F SolidPod Shower Gel Reduces Plastic Usage & Increases Ease of Use
Sculptural Solid Moisturizers
This Three-in-One Skincare Bar is Shaped Like a Gua Sha Stone
Bubbly Skincare Toners
Junoco's Bubble Toner Delights the Senses with a Refreshing, Foamy Texture
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Refillable Shower Gel Systems
Wild's Shower Gel Refills are Compostable and Plastic-Free
Dissolving Micellar Wipes
Fig. 1's Micellar Oil Cleansing Wipes Leave Zero Waste Behind
Elevated Tablet-Style Cleansers
Seadrop Skincare's Hydrating Seafoam Cleanser Only Requires Water
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Wastewater-Created Skincare Ranges
Serviceplan Innovation and Aizome Develop the new Wastecare
AAPI-Owned Zero Waste Skincare
Seadrop Skincare Introduces Revolutionary Waterless Facial Cleanser
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Skin-Caring Hand Sanitizers
Touchland's Gentle Mist Features a Hero Skincare Ingredient
Eco-Minded Grooming Products
Hawkins & Brimble Natural Grooming Products Come in Many Varieties
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Moisturizing Body Stones
The Pebble by Kate McLeod Introduces Solid Bath & Shower Oils
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Freeze-Dried Skincare Masks
Kyssva's AGLOW Instant Dewy Mask Features Potent Actives
Waterless Conditioner Drops
Concentrated Conditioner Drops Take the form of Water-Free Tablets
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
Sustainable Skincare Satchets
The SVR Hydraliane Range is Lightweight and Sensitive Skin-Friendly
Intense Hydration Skincare
LANEIGE's Water Bank Blue Hyaluronic Intensive Moisturizer is Vegan
Concentrated Recycled Container Cleaners
WildClean Eco-Friendly Cleaning Products are Toxin-Free
Moisturizing Beauty Products
Shiseido's Eudermine Activating Essence is 100 Years in the Making
Moisture Barrier Sheet Masks
Loops' Dream Sleep Hydrogel Face Mask Simplifies "Slugging"
Zero-Waste Hydrating Gels
Booni Doon Launched the HARMONY Hydrating Gel Moisturizer
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Ocean-Friendly Skincare
Oceanly Shares Solid Skincare in 100% Plastic Free Packaging
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Powder-to-Foam Face Cleansers
Neutrogena Gentle Foaming Cleanser + Concentrate is Eco-Focused
Cooling Sensation Hydrating Masks
The New SOS Mask Joins Yves Rocher's Hydra Végétal Range
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Desert-Inspired Skincare
760 Skin's Dew or Dry Moisturizer is a Gentle and Sustainable Formula
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Waterless Bodycare Sachets
Deardot's Dangyuja Body Cleanser Sheets are Anhydrous
Water Cream Moisturizers
Bubble Skincare's Cloud Surf Rebalances Skin & Minimizes Pores
Versatile Papayaluronic Skincare
Dr. PawPaw Utilizes Papayaluronic Formulas to Treat Skin Issues
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Dermatologist-Backed Skincare
CeraVe Canada Introduces Four New Skincare Products for 2023
Single-Dose Makeup Removers
Roll & Remove Beauty Spheres Melt to Clear Away Makeup & Impurities
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Skin-Saving Product Lines
Welly Launched Its Skin Savers Range Which Addresses Different Problems
Waterless Skincare Sticks
Maison Dakōta Packages Solid Skincare in Lipstick Tubes
Mainstream Plant-Based Body Washes
Dove Plant-Based Body Wash Has Three Skin Conditioners
Hydrating Powder Serums
Danessa Myricks Beauty's Water Powder Serum is Uniquely Textured
Warming Gel-to-Oil Skincare
Freeman's Restorative Facial Mask Transforms with Heat Activation
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Biodegradable Waterless Cleansers
Grown Alchemist Debuted the Meltaway Gel-Milk Cleanser
Ultra-Hydrating Skin Gels
Neutrogena® Canada Introduces Two New Additions to Its Hydro Boost Line
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
Skincare Serum Body Washes
Dove Serum Body Wash Comes in Nine Varieties with MicroMoisture
Functional Facial Mists
These evial Facial Mists Support Skin with More Than Just Hydration
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Desert-Inspired Dry Shampoos
Dae's Fairy Duster Dry Shampoo is Infused with Mojave Yucca
Plastic-Free Serum Sticks
Spinster Sisters Co.'s Face Serum Stick Hydrates on the Go
All-Natural Face Mists
This Hydrating Face Mist Features Fun Packaging
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Hydrating Finishing Powders
Uoma Beauty's Hydroblast Finishing Powder is 52% Water
Clay-to-Foam Daily Cleansers
Lixr Beauty Boasts the An/Hydra Clay-to-Foam Daily Cleanser
Resource-Conscious Haircare
1SAVES20 is a Rinse-Free Collection That Saves Water
Advanced Hydration Skincare
Eucerin's Whole Immersive Hydration Collection Uses Multi-Weight HA
Compostable Sheet Masks
Masque BAR's Eco-Friendly Sheet Masks are Home-Compostable
Powder-Based Serums
The Skin Stress Balancer is a Plant-Powered Neurocosmetic Made for Mixing
Holistic Canadian Skincare
Lotus Aroma Offers Essential Oil Skincare for Long-Term Hydration
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Hydrating Holiday Skincare Sets
The NIVEA Feel Moisturized Gift Set Includes
Vegan Gel Nails
Re:soil's Newest Nail Innovation Uses Plant-Derived Materials
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Plant-Derived Nail Polish Removers
Re:soil's Vegan Nail Polish Remover Has No Toxic Chemicals
Weightless Water-Gel Moisturizers
Dermalogica's Calm Water Gel is Suitable for Sensitive Skin
10-Minute Hydrating Masks
TULA Skincare's H2Oasis Revives Skin with Desert Plants & Probiotics
Hydrating Hand Santizing Mists
The Touchland Power Mist Collection Boasts Zero Sticky Residue
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
Waterless Foaming Facial Cleansers
Skincare Brand Aroha Oils Launched the Sunehri Facial Cleanser
Leave-On Liquid Exfoliators
Alpyn Beauty's Pore Perfecting Liquid Reveals Clearer, Brighter Skin
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Personal Care Holiday Collections
The Everist Personal Care Kits Make for Perfect Gifts
Deeply Hydrating Multipurpose Balms
Shiseido Waso Launched the Calmellia Multi Relief SOS Balm
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Winter-Focused Skincare Product Lines
Gold Bond Builds Powerful Winter Skincare Formulas
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Cleansing Skincare Balms
Better Than Balm Goes from a Lightweight Oil to a Milky Gel
6-in-1 Cleansing Washes
Gntl's Skin Wash Replaces Makeup Remover, Hand Soap, Bubble Bath & More
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
Potent Accessible Skincare Serums
These New Bubble Skincare Serums Come in Two Varieties
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Super-Hydrating Gel Moisturizers
Magic Water Cream is an Innovation for "Generation Dehydration"
Acne-Safe Haircare
CLEARSTEM Skincare's Hydrating Hair Care is Non-Comedogenic
Restful Sleep-Promoting Beauty
Yuni Beauty's Wind Down Wonders are Natural and Healthy
Skin-Caring Hair Removers
Nair's One-Step Face Depilatory Creates a Smooth Canvas
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Moisture Retention Finishing Powders
The CLE Cosmetics Hydro Blot Loose Powder Won't Dry Out Skin
Micellar Cleansing Jelly Waters
This Garnier Product is a Cleanser, Makeup Remover & Toner
Preservative-Free Skincare
Skin at Peace Favors Small-Batch Production & Fresh Deliveries
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Plant-Based Sheet Masks
The Solawave Hydrating Sheet Masks are on Biodegradable Paper
Natural Manicure Kits
The Bare Hands Dry Gloss Manicure Kit
Skincare-Influenced Body Washes
Naturium Body Wash now Comes in Two New Options
Plastic-Free Multi-Sticks
These Multi-Sticks Deliver Color & Skin-Caring Ingredients Without Waste
Concentrated Cleaner Sachets
Cleanery's Multipurpose Cleaning Spray Reduces Waste Where Possible
Deep Conditioning Body Treatments
Hanni's Splash Salve is an In-Shower Moisture Treatment
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Biodegradable Nail Polishes
Re:soil Nail Polishes are All-Natural and Water-Based
Minimal-Ingredient Micellar Waters
Untoxicated's Blank Slate Micellar Water Soothes Sensitive Skin
Exfoliating Scalp Care Lines
L'Oréal Paris Appeals to Younger Consumers with its New Collection
One-Step Toner Pads
The Clean It Zero Pink Hydration Toner Pads Replenish, Soothe and Prep Skin
Daily Skin Detox Masks
EVER Skincare Boasts the Multi-Functional Purify Deep Clean Detox Mask
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
100-Hour Hydration Serums
Peach & Lily's Super Oasis Concentrated Serum Floods Skin with Hydration
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Naturally Powered Hotel Toiletries
25hours Hotels Stocks Eco-Friendly Toiletries from Soeder
Waterless Boat-Cleaning Products
Sea Clean UK Launches a Line of Waterless Boat Cleaners
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Fortifying Skincare Trios
Yes To's Moisture Barrier Skincare Deeply Hydrates & Locks in Moisture