As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event. Drawing inspiration from the 2024 solar eclipse’s awe-inspiring beauty and mystique, brands are assembling all-black beverages and snacks, survival kits and other unique culinary experiences that coincide with the celestial phenomenon.
Brands like SunChips and MoonPie are doubling down on their names and leveraging the rare solar event to playfully pit the moon and sun against one another. And to support safe viewing experiences, some brands are pairing their limited-edition products and promotions with eclipse glasses.
The duration of totality of the 2024 solar eclipse will be up to four minutes and 27 seconds, and brands are capitalizing on these precious minutes to create marketing moments that will be remembered for much longer.
15 Solar Eclipse Snacks
From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies:
Laura McQuarrie — Mar 28, 2024 — Marketing
15
Exclusive Eclipse Donuts
Tim Hortons is Serving a Solar Eclipse Donut in the Path of Totality
14
Celebratory Solar Eclipse Chips
The SunChips Solar Eclipse Snack Has an Exclusive Flavor
13
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
12
All-Black QSR Slush Drinks
The Sonic Blackout Slush Float Celebrates the Total Solar Eclipse
11
Celebratory Eclipse Snack Bars
Perfect Bar Chocolate Brownie Has Over 20 Superfood Ingredients
10
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
9
Eclipse-Themed Fruit Smoothies
The Smoothie King Eclipse Berry Blitz is Limited-Edition
8
Eclipse-Inspired Snacking Kits
MoonPie Created a Solar Eclipse Survival Kit
7
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
6
Solar Eclipse Spirts
Casey Jones Distillery Dropped Total Eclipse Straight Bourbon & Moonshine
5
Galactic Beverage Syrups
Torani's 2024 Flavor of the Year is Puremade Galaxy Syrup
4
Galactic Sandwich Cookies
OREO Space Dunk Features Colorful Cosmic Creme and Popping Candy
3
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
2
Eclipse-Celebrating Sandwiches
The Potbelly Ring of Fire Sandwich Boasts a Piquant Recipe
1
Limited-Edition Grocery Store Gins
Aldi Launched the Solar Gin to Celebrate the Solar Eclipse
Related Ideas
Playful Summer Drink Giveaways
Smirnoff ICE Introduced the Smirnoff ICE Sunny Days Variety Pack
Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Cosmic Gamer Ice Creams
Dippin' Dots Galaxy Pop Celebrates The Super Mario Galaxy Movie
Red-Hued Lunar Eclipse Timepieces
The Citizen Attesa Collection Celebrates the Red Blood Moon
Curated Halloween-Inspired Japanese Snacks
TokyoTreat is Boasting Japanese Snacks for Halloween
Sunscreen-Flavored Ice Creams
Carnival Cruise Line x Van Leeuwen Created an Unconventional Flavor
Soda-Themed Eye Patches
Taco Bell Teased Mountain Dew Baja Blast Under Eye Patches
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
Freeze-Dried Ice Cream Cubes
Frozen Cloud by Panfruit is a Mess-Free, Non-Melting Snack
Snack Cake-Inspired Ice Creams
Little Debbie Ice Cream Bars Come in Four Varieties
Sleep Drink Rebrands
MoonBrew Launches The Sleepy Coffee Vanilla Latte for a Better Bedtime Ritual
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
Sci-Fi Series Snack Products
Doritos and Stranger Things Partnered for Two Snacks
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Lollipop-Inspired Dessert Bites
SLICE x Chupa Chups Slice Balls Feature Nostalgic Gooey Centers
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Chef-Inspired Ice Cream Sandwiches
Nightingale Ice Cream Sandwiches Offer Elevated Nostalgia
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Flavor-Packed Nut Snacks
Pop & Sol is a Debut Retail Brand from Nuts.com Sharing Bold Flavors
Patriotic Summertime Yogurt Snacks
These Chobani Yogurt Products are Arriving for Summertime
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Lunar Chocolate Countdowns
The Dandelion Chocolate Advent Calendar Comes with a Moon Map
Musician-Approved Ice Cream Cookies
Benson Boone's Moonbeam Ice Cream Cookie is Only at Crumbl
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Fan-Centered Stadium Menus
Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Pie-Inspired Ice Creams
The Summer Pie Series by Salt & Straw Shares Sweet & Savory Indulgences
Frozen Snack Cake Sandwiches
These Little Debbie Ice Cream Sandwiches Come in Two Varieties
Moon Mission-Inspired Dessert Boxes
Tim Hortons' Moonbits Box Honors the Artemis II Lunar Mission
Customizable Lunar Year Boxes
Tokyotreat Spotlights the Lunar New Year Goodies
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Ice Cream-Sponsored Music Festivals
The Magnum Ice Cream Company Supports Coachella
Plant-Based Whole Milks
Eclipse Foods Makes a Significant Advancement in Non-Dairy Innovation
Lemonade-Infused Ice Cream Sandwiches
The Leinenkugel’s Summer Shandwich Boasts Midwestern Flavor
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Artisan-Style Ice Cream Bars
The Tillamook Ice Cream Bars Come in Four Flavors
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Bite-Sized Frozen Mochi Treats
Little Moons Mini Moons Have 24 Pieces in Each Pouch
Chainsaw-Sliced Sandwiches
Sheetz and Liquid Death are Serving Up Uniquely Sliced Sandwiches
Lunar Event-Inspired Juices
Capri-Sun Blood Moon Punch is a Limited-Edition Refreshment
Honey-Powered Fruit Snacks
David Beckham and Shaun Neff Introduce BEEUP Snacks
Glowing Lunar-Eclipse-Inspired Drinks
Capri Sun Unveiled its 'Glow-in-the-Dark Moon Punch'
Festive Seasonal Coffee Blends
Copper Moon Coffee Debuts White Christmas & Winter Solstice Blends
Space Adventure Film Beverages
Bubly x The Super Mario Galaxy Movie Collab for New Flavors
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
School-Aged Kids Snack Ranges
Earth’s Best Big Kids Snacks are for Kids Aged Four to Eight
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Soft-Baked Energy-Boosting Snacks
belVita Energy Snack Bites Come in Two Flavors
Dessert-Flavored Popcorn Snacks
Smartfood Chocolate Caramel Embraces Cold Weather Snacking
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Snacking-Friendly Ice Cream Products
These Cadbury Ice Cream Products Come in Three Varieties
Solar Eclipse Voyages
Holland America Line Has Enhanced Its Three Scheduled 2026 Cruise Voyages
Pizza-Inspired Ice Creams
Amazing Ice Cream's Sweet’zza is Packaged Like Deep-Dish Pie
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Flavor-Driven Energy Drink Ranges
These Celsius Energy Drinks are Arriving in the UK
Ultra-Sweet Dessert Toothpastes
Moon Oral Beauty and Sprinkles Craft a Dessert-Themed Toothpaste
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Magical Limited-Edition Iced Teas
The Coffee Bean & Tea Leaf Launched Two Cinematic Drinks
Freezable Chocolate Bites
Choceur Freeze Me Bites Have an Ice Cream-Inspired Center
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Eclipse-Themed Taco Boxes
The Limited-Edition Taco Totality Gear Box Celebrates a Rare Event
Vibrant Blue-Hued Beers
Blue Moon Belgian White Belgian-Style Wheat Ale is Being Served Blue
Freeze-Dried Fruit Bites
Hey! Chips' Super-Crispy Fruit Bites are Made Like Astronaut Food
Extended Juice Pouches
Capri Sun Created Its Longest Pouch to Mark the Longest Day of the Year
Air Protein Refreshments
Fazer's Taste the Future Snacks and Drinks Feature Solein
Seasonal Snack Subscription Boxes
Bokksu Unveils Its Sakura Sunset Glow Box
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Experiential Cookie Chains
Insomnia Cookies Combines Desserts With Entertainment Tie-Ins
Double-Serving Ice Cream Bars
Snickers Ice Cream x Travis Hunter Two-Pack Celebrates the Athlete
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Energizing Summertime Cafe Menus
Peet's Coffee Summer Menu Debuts the New Sparkling Energy Drinks
Exclusive Retailer Energy Drinks
Celsius Essentials Sparkling Watermelon is Only at Circle K
Snacking-Friendly Hummus Products
The Little Sesame Hummus Snacker Brings Hummus Anywhere
Affordable Strong Cocktail Lines
SUN ICE Beverages Debuts a New Cocktail Line in Eight Flavors
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Celebratory Summertime Tortilla Chips
Tostitos Summer Red Scoops are Colored with Beet Juice
Space Mission Menus
The Special NASA Artemis II Menu Includes 189 Shelf-Stable Food Items
Poppable Frozen Snacks
Solero Bon Bons Combine Vanilla Ice Cream & Fruit Sauce in a Flavored Shell
Heroic Ice Cream Partnerships
Cold Stone Creamery and Supergirl Partnered for Sweet Treats
Shareable Ice Cream Containers
Ben & Jerry's 28-Ounce Scoop-apalooza Flavors are Made for Sharing
Frozen Snack-Size Cookie Treats
These New Oreo Frozen Treats Come in Two Options
Southern-Style Energy Drinks
New Orleans Summer Inspired the New PJ's Coffee Energy Drink Lineup
Cookie-Themed Ice Cream Menus
These Cold Stone Creamery Summer Treats Come in Two Flavors
Cosmic-Themed Brownie Ice Creams
Baskin-Robbins Galactic Brownie Ice Cream is Here for the Fall
Playful Astronomy-Inspired Timepieces
Swatch Introduces NEW MISSION TO EARTHPHASE - MOONSHINE GOLD
Post-Breakup Cookie Packs
The Insomnia Cookies Break-Up 12-Pack Soothes Heartbreak
Branded Bite-Sized Ice Creams
Mars is Debuting SNICKERS Ice Cream Minis and They are Delicious
Revamped Women's Snack Bars
This New LUNA Bar Campaign Stars Jessica Alba
Sensory Recalibration Desserts
Opaque Ice Cream Strips Color to Focus on Depth of Flavor & Texture
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Snacking-Friendly Cookie Bar Bites
TWIX Bits Will Start Hitting Store Shelves in Spring 2026
All-American Ice Creams
Kroger Launched Limited-Time Flavors Inspired by Iconic Moments
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Halloween-Themed Meat Snacks
Chomps Snack-O-Lantern Has 24 Servings Inside
Celestial Tribute Timepieces
Moonswatch Mission to Earthphase Shows Snoopy in Orbit
Skiing Season Energy Drinks
CELSIUS Spritz Vibe is a Limited Time Offering
Cafe-Inspired Skincare Events
Sweet July Skin Hosted a Unique Party for its Coffee Fix Night Cap
Air-Based Protein Bites
Solein Protein Bites Demonstate the Potential of an Innovative Ingredient
Charming Moon-Inspired Donuts
The Krispy Kreme Sweet Tsukimi Full Moon Promotion is Only in Japan
Party-Ready Juice Drink Packs
The Capri-Sun Party Pack Has 20 Servings That Can Be Easily Labeled
Color-Changing Energy Drinks
The C4 Ultimate Energy Frost Collection Includes Three Flavors
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Cookie-Flavored Slush Drinks
The Taco Bell Confetti Cookie Freeze Features Vanilla Creme Swirls
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Dessert-Inspired Nut Snacks
These Octonuts Snacks Come in Two Rich, Distinct Flavors
Light-Manipulating Tableware Pieces
Iitala Launches a New Collection Dubbed 'Solare'
Summer Sunset Pop-Ups
London Essence's Sundown Spots Invite Passersby to Savor Lighter Evenings
Football-Themed Cookie Packs
The Insomnia Cookies Big Game Snack Pack is Ready for the Super Bowl
Artisan Espresso Ice Creams
These New Tillamook Ice Cream Flavors are Limited-Edition
Patriotic Troops-Supporting Snack Pies
MoonPie Patriotic Pies Support Sending Snacks to Troops
Blue Raspberry-Inspired Frozen Treats
Mini Melts USA Collaborates with 7-Eleven on a New Flavor
Air-Derived Protein Supplements
Solar Foods and Sensapure Flavors Partnered for a New Product
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Refined Summer-Only Cafe Drinks
Black Rock Coffee Bar Sweet Summer Drinks Come in Three Options
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Refreshing Italian-Inspired Sorbet Spheres
Little Moons Refreshos Lemon & Elderflower is Fruity
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Summery Energy Shots
The 5-hour Energy Freezer Pop Collection Launched with Popsicle Recipes
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Moon-Inspired Spain Tours
The Grand Tour of Spain: Total Solar Eclipse Has Beaches and Museums
Sun-Ripened Mediterranean Apéritifs
Solare is a Refreshing, Modern Choice for Relaxed Celebrations
Cake-Flavored Party Pies
The Moon Pie Mini Birthday Party Pies are Limited-Edition
Icy Cartoon Movie Refreshments
ICEE and Smurfs Partnered to Celebrate the New Movie and Summer
Ice Cream-Inspired Sandwich Cookies
The Girl Scout Exploremores Joined the 2026 Season Lineup
Fair-Inspired Summertime Cookies
Insomnia Cookies Summer Cookies Come in Three Options
Tribute-Paying Coffee Blends
Sightglass Announces the Return of Its Winter Solstice Blend
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Longevity-Focused Smoothies
Next Health & Sunlife Organics Concocted the Limitless Smoothie
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Summer-Celebrating Retailer Deals
The QuickChek Summer Menu Features Subwiches and More
Smoothie Brand Expansions
Smoothie King's New Food Menu is Available Nationwide
Limited-Edition US-Only Tomatoes
SUNSET® Flavor Bombs® Debuted Summertime Branding
Charitable Smoothie Blends
Smashing Pumpkins and Erewhon Launch the Limited OG Goth Smoothie