As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event. Drawing inspiration from the 2024 solar eclipse’s awe-inspiring beauty and mystique, brands are assembling all-black beverages and snacks, survival kits and other unique culinary experiences that coincide with the celestial phenomenon.
Brands like SunChips and MoonPie are doubling down on their names and leveraging the rare solar event to playfully pit the moon and sun against one another. And to support safe viewing experiences, some brands are pairing their limited-edition products and promotions with eclipse glasses.
The duration of totality of the 2024 solar eclipse will be up to four minutes and 27 seconds, and brands are capitalizing on these precious minutes to create marketing moments that will be remembered for much longer.
15 Solar Eclipse Snacks
From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies:
Laura McQuarrie — Mar 28, 2024 — Marketing
15
Exclusive Eclipse Donuts
Tim Hortons is Serving a Solar Eclipse Donut in the Path of Totality
14
Celebratory Solar Eclipse Chips
The SunChips Solar Eclipse Snack Has an Exclusive Flavor
13
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
12
All-Black QSR Slush Drinks
The Sonic Blackout Slush Float Celebrates the Total Solar Eclipse
11
Celebratory Eclipse Snack Bars
Perfect Bar Chocolate Brownie Has Over 20 Superfood Ingredients
10
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
9
Eclipse-Themed Fruit Smoothies
The Smoothie King Eclipse Berry Blitz is Limited-Edition
8
Eclipse-Inspired Snacking Kits
MoonPie Created a Solar Eclipse Survival Kit
7
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
6
Solar Eclipse Spirts
Casey Jones Distillery Dropped Total Eclipse Straight Bourbon & Moonshine
5
Galactic Beverage Syrups
Torani's 2024 Flavor of the Year is Puremade Galaxy Syrup
4
Galactic Sandwich Cookies
OREO Space Dunk Features Colorful Cosmic Creme and Popping Candy
3
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
2
Eclipse-Celebrating Sandwiches
The Potbelly Ring of Fire Sandwich Boasts a Piquant Recipe
1
Limited-Edition Grocery Store Gins
Aldi Launched the Solar Gin to Celebrate the Solar Eclipse
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Playful Summer Drink Giveaways
Smirnoff ICE Introduced the Smirnoff ICE Sunny Days Variety Pack
Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Cosmic Gamer Ice Creams
Dippin' Dots Galaxy Pop Celebrates The Super Mario Galaxy Movie
Red-Hued Lunar Eclipse Timepieces
The Citizen Attesa Collection Celebrates the Red Blood Moon
Curated Halloween-Inspired Japanese Snacks
TokyoTreat is Boasting Japanese Snacks for Halloween
Sunscreen-Flavored Ice Creams
Carnival Cruise Line x Van Leeuwen Created an Unconventional Flavor
Soda-Themed Eye Patches
Taco Bell Teased Mountain Dew Baja Blast Under Eye Patches
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
Freeze-Dried Ice Cream Cubes
Frozen Cloud by Panfruit is a Mess-Free, Non-Melting Snack
Snack Cake-Inspired Ice Creams
Little Debbie Ice Cream Bars Come in Four Varieties
Sleep Drink Rebrands
MoonBrew Launches The Sleepy Coffee Vanilla Latte for a Better Bedtime Ritual
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
Sci-Fi Series Snack Products
Doritos and Stranger Things Partnered for Two Snacks
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Flavor-Packed Nut Snacks
Pop & Sol is a Debut Retail Brand from Nuts.com Sharing Bold Flavors
Patriotic Summertime Yogurt Snacks
These Chobani Yogurt Products are Arriving for Summertime
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Lunar Chocolate Countdowns
The Dandelion Chocolate Advent Calendar Comes with a Moon Map
Musician-Approved Ice Cream Cookies
Benson Boone's Moonbeam Ice Cream Cookie is Only at Crumbl
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Pie-Inspired Ice Creams
The Summer Pie Series by Salt & Straw Shares Sweet & Savory Indulgences
Frozen Snack Cake Sandwiches
These Little Debbie Ice Cream Sandwiches Come in Two Varieties
Moon Mission-Inspired Dessert Boxes
Tim Hortons' Moonbits Box Honors the Artemis II Lunar Mission
Customizable Lunar Year Boxes
Tokyotreat Spotlights the Lunar New Year Goodies
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Ice Cream-Sponsored Music Festivals
The Magnum Ice Cream Company Supports Coachella
Plant-Based Whole Milks
Eclipse Foods Makes a Significant Advancement in Non-Dairy Innovation
Lemonade-Infused Ice Cream Sandwiches
The Leinenkugel’s Summer Shandwich Boasts Midwestern Flavor
Artisan-Style Ice Cream Bars
The Tillamook Ice Cream Bars Come in Four Flavors
Bite-Sized Frozen Mochi Treats
Little Moons Mini Moons Have 24 Pieces in Each Pouch
Internationally-Inspired Frozen Treats
The Dairy Queen Blizzard Cup Lineup Includes Three Options
Chainsaw-Sliced Sandwiches
Sheetz and Liquid Death are Serving Up Uniquely Sliced Sandwiches
Lunar Event-Inspired Juices
Capri-Sun Blood Moon Punch is a Limited-Edition Refreshment
Puzzle-Shaped Fruit Snacks
Little Spoon's Fruit Puzzlers are Made for Little Fingers
Honey-Powered Fruit Snacks
David Beckham and Shaun Neff Introduce BEEUP Snacks
Glowing Lunar-Eclipse-Inspired Drinks
Capri Sun Unveiled its 'Glow-in-the-Dark Moon Punch'
Festive Seasonal Coffee Blends
Copper Moon Coffee Debuts White Christmas & Winter Solstice Blends
Space Adventure Film Beverages
Bubly x The Super Mario Galaxy Movie Collab for New Flavors
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Texture-Packed Halloween Candies
The 2026 Mars Halloween Treats Deliver Novel Experiences
School-Aged Kids Snack Ranges
Earth’s Best Big Kids Snacks are for Kids Aged Four to Eight
Dessert-Flavored Popcorn Snacks
Smartfood Chocolate Caramel Embraces Cold Weather Snacking
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Solar Eclipse Voyages
Holland America Line Has Enhanced Its Three Scheduled 2026 Cruise Voyages
Energizing Summertime Cafe Menus
Peet's Coffee Summer Menu Debuts the New Sparkling Energy Drinks
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Ultra-Sweet Dessert Toothpastes
Moon Oral Beauty and Sprinkles Craft a Dessert-Themed Toothpaste
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Freezable Chocolate Bites
Choceur Freeze Me Bites Have an Ice Cream-Inspired Center
Magical Limited-Edition Iced Teas
The Coffee Bean & Tea Leaf Launched Two Cinematic Drinks
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Eclipse-Themed Taco Boxes
The Limited-Edition Taco Totality Gear Box Celebrates a Rare Event
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Freeze-Dried Fruit Bites
Hey! Chips' Super-Crispy Fruit Bites are Made Like Astronaut Food
Extended Juice Pouches
Capri Sun Created Its Longest Pouch to Mark the Longest Day of the Year
Air Protein Refreshments
Fazer's Taste the Future Snacks and Drinks Feature Solein
Vibrant Blue-Hued Beers
Blue Moon Belgian White Belgian-Style Wheat Ale is Being Served Blue
Themed Beverage Universes
Dutch Bros Launches Planet Dutch with Cosmic Drink Creations
Seasonal Snack Subscription Boxes
Bokksu Unveils Its Sakura Sunset Glow Box
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Experiential Cookie Chains
Insomnia Cookies Combines Desserts With Entertainment Tie-Ins
Double-Serving Ice Cream Bars
Snickers Ice Cream x Travis Hunter Two-Pack Celebrates the Athlete
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Exclusive Retailer Energy Drinks
Celsius Essentials Sparkling Watermelon is Only at Circle K
Affordable Strong Cocktail Lines
SUN ICE Beverages Debuts a New Cocktail Line in Eight Flavors
Snacking-Friendly Hummus Products
The Little Sesame Hummus Snacker Brings Hummus Anywhere
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Celebratory Summertime Tortilla Chips
Tostitos Summer Red Scoops are Colored with Beet Juice
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Space Mission Menus
The Special NASA Artemis II Menu Includes 189 Shelf-Stable Food Items
Poppable Frozen Snacks
Solero Bon Bons Combine Vanilla Ice Cream & Fruit Sauce in a Flavored Shell
Frozen Snack-Size Cookie Treats
These New Oreo Frozen Treats Come in Two Options
Southern-Style Energy Drinks
New Orleans Summer Inspired the New PJ's Coffee Energy Drink Lineup
Cookie-Themed Ice Cream Menus
These Cold Stone Creamery Summer Treats Come in Two Flavors
Cosmic-Themed Brownie Ice Creams
Baskin-Robbins Galactic Brownie Ice Cream is Here for the Fall
Slushie-Inspired Functional Energy Beverages
Lucky Energy Introduces the SLUSH Lineup
Pizza-Inspired Ice Creams
Amazing Ice Cream's Sweet’zza is Packaged Like Deep-Dish Pie
Heroic Ice Cream Partnerships
Cold Stone Creamery and Supergirl Partnered for Sweet Treats
Playful Astronomy-Inspired Timepieces
Swatch Introduces NEW MISSION TO EARTHPHASE - MOONSHINE GOLD
Branded Bite-Sized Ice Creams
Mars is Debuting SNICKERS Ice Cream Minis and They are Delicious
Ice Shortage-Tackling Brand Campaigns
VEVOR Debuts the Free Ice for Game Nights Activation
Revamped Women's Snack Bars
This New LUNA Bar Campaign Stars Jessica Alba
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Snacking-Friendly Cookie Bar Bites
TWIX Bits Will Start Hitting Store Shelves in Spring 2026
Halloween-Themed Meat Snacks
Chomps Snack-O-Lantern Has 24 Servings Inside
Celestial Tribute Timepieces
Moonswatch Mission to Earthphase Shows Snoopy in Orbit
Skiing Season Energy Drinks
CELSIUS Spritz Vibe is a Limited Time Offering
Summer Escapism Pizzeria Desserts
Domino's S’mores Lava Cakes Tap into Seasonal Vacation Culture
Air-Based Protein Bites
Solein Protein Bites Demonstate the Potential of an Innovative Ingredient
Charming Moon-Inspired Donuts
The Krispy Kreme Sweet Tsukimi Full Moon Promotion is Only in Japan
Party-Ready Juice Drink Packs
The Capri-Sun Party Pack Has 20 Servings That Can Be Easily Labeled
Color-Changing Energy Drinks
The C4 Ultimate Energy Frost Collection Includes Three Flavors
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Cookie-Flavored Slush Drinks
The Taco Bell Confetti Cookie Freeze Features Vanilla Creme Swirls
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Moonshine-Inspired Hard Lemonades
The Ole Smoky Sparkling Moonshine Lemonades are Refreshing
Dessert-Inspired Nut Snacks
These Octonuts Snacks Come in Two Rich, Distinct Flavors
All-American Ice Creams
Kroger Launched Limited-Time Flavors Inspired by Iconic Moments
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Summer Sunset Pop-Ups
London Essence's Sundown Spots Invite Passersby to Savor Lighter Evenings
Artisan Espresso Ice Creams
These New Tillamook Ice Cream Flavors are Limited-Edition
Patriotic Troops-Supporting Snack Pies
MoonPie Patriotic Pies Support Sending Snacks to Troops
Complimentary Ice Cream Initiatives
Insomnia Cookies Celebrates 10 Million Scoops
Air-Derived Protein Supplements
Solar Foods and Sensapure Flavors Partnered for a New Product
Ice Cream-Celebrating Campaigns
Ben & Jerry's Great Summer Bar Drop Offers Free Ice Cream Bars
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Refined Summer-Only Cafe Drinks
Black Rock Coffee Bar Sweet Summer Drinks Come in Three Options
Zodiac Cocktail Collections
SKAI Bar's SOLLA SYSTEM Creatively Interprets the 12 Sun Signs
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Refreshing Italian-Inspired Sorbet Spheres
Little Moons Refreshos Lemon & Elderflower is Fruity
Summery Energy Shots
The 5-hour Energy Freezer Pop Collection Launched with Popsicle Recipes
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Americana-Themed Dessert Ranges
FAT Brands Inc. Debuted These America's 250th Birthday Desserts
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Colorful Superheroine Cookies
Insomnia Cookies is Dropping Two Supergirl-Inspired Cookies
Moon-Inspired Spain Tours
The Grand Tour of Spain: Total Solar Eclipse Has Beaches and Museums
Sun-Ripened Mediterranean Apéritifs
Solare is a Refreshing, Modern Choice for Relaxed Celebrations
Cake-Flavored Party Pies
The Moon Pie Mini Birthday Party Pies are Limited-Edition
Icy Cartoon Movie Refreshments
ICEE and Smurfs Partnered to Celebrate the New Movie and Summer
Ice Cream-Inspired Sandwich Cookies
The Girl Scout Exploremores Joined the 2026 Season Lineup
Fair-Inspired Summertime Cookies
Insomnia Cookies Summer Cookies Come in Three Options
Tribute-Paying Coffee Blends
Sightglass Announces the Return of Its Winter Solstice Blend
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Longevity-Focused Smoothies
Next Health & Sunlife Organics Concocted the Limitless Smoothie
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Summer-Celebrating Retailer Deals
The QuickChek Summer Menu Features Subwiches and More
Smoothie Brand Expansions
Smoothie King's New Food Menu is Available Nationwide
Limited-Edition US-Only Tomatoes
SUNSET® Flavor Bombs® Debuted Summertime Branding
Charitable Smoothie Blends
Smashing Pumpkins and Erewhon Launch the Limited OG Goth Smoothie