As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event. Drawing inspiration from the 2024 solar eclipse’s awe-inspiring beauty and mystique, brands are assembling all-black beverages and snacks, survival kits and other unique culinary experiences that coincide with the celestial phenomenon.
Brands like SunChips and MoonPie are doubling down on their names and leveraging the rare solar event to playfully pit the moon and sun against one another. And to support safe viewing experiences, some brands are pairing their limited-edition products and promotions with eclipse glasses.
The duration of totality of the 2024 solar eclipse will be up to four minutes and 27 seconds, and brands are capitalizing on these precious minutes to create marketing moments that will be remembered for much longer.
15 Solar Eclipse Snacks
From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies:
Laura McQuarrie — Mar 28, 2024 — Marketing
15
Exclusive Eclipse Donuts
Tim Hortons is Serving a Solar Eclipse Donut in the Path of Totality
14
Celebratory Solar Eclipse Chips
The SunChips Solar Eclipse Snack Has an Exclusive Flavor
13
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
12
All-Black QSR Slush Drinks
The Sonic Blackout Slush Float Celebrates the Total Solar Eclipse
11
Celebratory Eclipse Snack Bars
Perfect Bar Chocolate Brownie Has Over 20 Superfood Ingredients
10
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
9
Eclipse-Inspired Snacking Kits
MoonPie Created a Solar Eclipse Survival Kit
8
Eclipse-Themed Fruit Smoothies
The Smoothie King Eclipse Berry Blitz is Limited-Edition
7
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
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Solar Eclipse Spirts
Casey Jones Distillery Dropped Total Eclipse Straight Bourbon & Moonshine
5
Galactic Beverage Syrups
Torani's 2024 Flavor of the Year is Puremade Galaxy Syrup
4
Galactic Sandwich Cookies
OREO Space Dunk Features Colorful Cosmic Creme and Popping Candy
3
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
2
Eclipse-Celebrating Sandwiches
The Potbelly Ring of Fire Sandwich Boasts a Piquant Recipe
1
Limited-Edition Grocery Store Gins
Aldi Launched the Solar Gin to Celebrate the Solar Eclipse
Related Ideas
Creamy QSR Soda Refreshments
Sonic Dirty Drinks are Easy to Customize
Collaborative Cookie-Themed Figures
The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
Three-in-One Coffeemakers
Mr. Coffee Frappe, Iced and Hot Has a Built-In Blender
Speckled Minimal Basketball Shoes
The Air Jordan 6 Sneaker Gets a Reverse Oreo Colorway
Gluten-Free Iconic Cookies
OREO Expands Gluten-Free Line with New Golden Sandwich Cookies
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
All-Black QSR Slush Drinks
The Sonic Blackout Slush Float Celebrates the Total Solar Eclipse
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Celebratory Eclipse Snack Bars
Perfect Bar Chocolate Brownie Has Over 20 Superfood Ingredients
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Caffeinated QSR Energy Beverages
Sonic Releases the Energy Drink-Infused 'Sonic Rechargers'
Eclipse-Inspired Snacking Kits
MoonPie Created a Solar Eclipse Survival Kit
Eclipse-Themed Fruit Smoothies
The Smoothie King Eclipse Berry Blitz is Limited-Edition
Low-Sugar Crunch Bars
Krack’d Snacks' Dark Chocolate Peanut Butter Caramel Crunch is Vegan
Upcycled Superfruit Sodas
alldae's Canned Drinks Made from Cascara are Lightly Caffeinated
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
Solar Eclipse Spirts
Casey Jones Distillery Dropped Total Eclipse Straight Bourbon & Moonshine
Delicious THC-Infused Seltzer
Triple Offers Consumers a Novel Social Beverage Experience
Collaborative Social Good Eyewear
Warby Parker 'Flippies' Support the Pupils Project
Halloween-Themed QSR Shakes
The Sonic Trick or Treat Blasts are Back with New Recipes
Non-Dairy Ice Cream Novelties
Eclipse Bonbons are Decadent, Chef-Crafted Plant-Based Bites
Gluten-Free Sandwich Cookies
Oreo Gluten-Free Golden Sandwich Cookies are Coming in January 2024
Ghostly Adventure Refreshments
These New ICEE Flavors Celebrate Ghostbusters: Frozen Empire
Viral Mocktail-Inspired Smoothies
The Smoothie King Sleepy Girlzzz Smoothie Has Tart Cherry
Gut-Supporting Snack Bars
These New Bio&Me Bars Come in Three Delicious Flavors
Ice Cream Breakfast Campaigns
Jeni's Splendid Ice Creams is Encouraging Ice Cream for Breakfast
Chocolatey Gut-Supporting Snack Bars
The Truth Bar Dark Chocolate Brownie Crunch is Low in Sugar
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
Sunset-Inspired Frozen Beverages
Dairy Queen Just Added the Summertime Sunset Twisty Misty Slush
Well-Seasoned Seaweed Snacks
Snacks from the Sea Kelpie Chips Come in Three Flavors
Natural Coffee Diffusers
The 'Flavadd' Enables Flavor Diffusion Without Syrups or Sugars
Social Media Starlet Eyewear
The Warby Parker x Emma Chamberlain Collection is Limited-Edition
Eclipse-Celebrating Sandwiches
The Potbelly Ring of Fire Sandwich Boasts a Piquant Recipe
Black Cherry Hydration Beverages
HOIST Black Cherry Has No Artificial Sweetness or Dyes
International Cuisine Syrups
The Torani Puremade Salted Egg Yolk Syrup is Arriving in 2022
Flavorful Boba Drink Syrups
The Torani Puremade Black Sugar Syrup is Inspired by Kokuto Sugar
Exclusive Music Festival Slushies
These Sonic Slush Flavors are Only at Bonnaroo 2023
DIY Strawberry Coffees
Consumers Are Adding Blended Berries to Coffee for Unique Flavors
Pancake-Flavored Ice Creams
Jeni’s Just Debuted Maple Soaked Pancakes Ice Cream
Date-Sweetened Chocolate Bars
The Conscious Bar Makes Decadent, Naturally Sweetened Chocolate Bars
Regional Eclipse Guidance Apps
The Eclipse App Was Created with the Planetary Society and Bill Nye
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Nutty Soft-Baked Chocolate Sandwiches
Oreo Peanut Butter Cakesters are a Permanent New Product
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Festive Tart Cherry Smoothies
Smoothie King is Serving Up a Tart Cherry Smoothie for the Holidays
Ice Cream-Infused Pumpkin Shakes
Potbelly Has a New Pumpkin Spice Shake for the Fall Season
Zero-Alcohol Cherry Ciders
Schilling Hard Cider's Ground Control 0.0% Blends Apples & Tart Cherry
Non-Alcoholic Hard Seltzers
SYSTEM Seltzers' 0% ABV Options Support Inclusive Drinking
Fiery Pineapple Snacks
Piña Picante Chile Chile is a Premium Pineapple Snack with a Spicy Kick
Black Gin Spirits
Taurus Gin is the First Italian Black Gin and It Has an Unusual Dark Color
Virtual Restaurant Partnerships
Potbelly Signed a Delivery-Focused Licensing Deal with REEF
Nutrient-Packed Protein Bars
1440 Foods Releases Two Nostalgic 'Pure Protein' Bar Flavors
Cookie Crumble-Topped Blondies
Jack In The Box Just Added a New Oreo Ultimate Cookie Bar
Chocolate Chip Skillet Cookies
Crumbl is Kicking Off 2024 with a New Skillet Cookie
Extravagant Holiday Ice Creams
Jeni's Splendid Ice Creams for the Holidays Focus on Wow Factor
Accessible Collaboration Eyewear Lines
The Warby Parker x Noah Eyewear Capsule Collection is Bold
Poolside Ice Cream Flavors
Jeni's Has a New 'The the Pool' Ice Cream Lineup for Summer
Blueberry-Filled DIY Coffees
TikTok Creators are Infusing Coffee with Blueberries and Berry Syrups
Muffin-Like Snack Bars
Nature Valley Double Chocolate Chip Soft-Baked Muffin Bars are Convenient
Artist-Designed Eyewear Collections
The Geoff McFetridge x Warby Parker Collection is Chic
Deceptively Gray Ice Creams
Jeni's Sunshine Flavor Raises Awareness for Children''s Mental Health
Boozy Eggnog Ice Creams
Jeni's Boozy Eggnog Flavor Shares Alcohol-Free Indulgence
Musician-Joint Eyewear Frames
Toro y Moi and Warby Parker Join Forces on a Collection
LGBTQ-Friendly Business Mentorship Programs
Tent Partnership for Refugees is Providing Support
Sustainable Gin Spirits
Hyke Gin Very Special is Made Using Wine Grapes
Soothing Adaptogenic Juices
California Pressed Juicery Launched the Unwind Tonic & Calm Shot
Multi-Serve Bottled Cocktails
William Grant & Sons Batch & Bottle Cocktails are Flavorful
Cocktail-Inspired Hard Seltzers
Gerry's Hard Seltzers Share a Taste of Rum, Vodka & Gin
Sweet Potato Ice Creams
Jeni's New Sweet Potato Marshmallow Brulee is Holiday-Ready
Low-Alcohol Gin Spirits
18.8 Gin is Precisely Distilled to Just 18.8% Alcohol
Virtual Retailer Eye Tests
The Warby Parker Virtual Vision Test Can Be Performed from Anywhere
Mixed-Material Eyewear Frames
Warby Parker's New Classics Collection Boasts Modern Styles
Smooth Creamy Antioxidant Smoothies
Evive's BLU Smoothie Celebrates the Beginning of the Year.
Piquant Sweet Potato Chips
The Jackson's Spicy Jalapeño Sweet Potato Chips are Satisfying
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Sweet-Spicy Syrups
Torani's Sweet Heat Syrup Satisfies the Demand for "Swicy" Flavors
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Corn-Flavored Drink Syrups
Torani Just Added a New Kettle Corn Syrup to Its Lineup
Kid-Friendly Smoothie Blends
The Amazing Grass Kidz Superfood Berry Blast is Vitamin-Enriched
Botanical Gin Spirits
Philadelphia Distilling Unveils its Bluecoat Gin For DIY Seltzer Mixing
Fireside Snack-Inspired Cookies
Potbelly Has a New S’mores Cookie for the Summer Season
Frozen Eggnog-Infused Milkshakes
The Potbelly Eggnog Shake is New for the 2022 Holiday Season
Aromatic Bergamot Syrups
Torani's Puremade Bergamot Syrup Adds Earl Grey Flavors to Beverages
Layered Textural Snack Bars
Perfect Bar Layers Come in Two Flavor Combinations
Vegan Protein Snack Bars
Fazer Unveils a Vegan Chocolate Snack Bar Infused with Solein Protein
Nutritious Breakfast Bars
Eden's Sweets is Enhancing the Health Snack Industry
Tropically-Flavored QSR Slush Drinks
These New Sonic Slush Flavors Call to Mind the Tropics
Socially Conscious Sunglasses
Warby Parker and Entireworld Team Up to Create Colorful Sunglasses
Collaboration Autumnal Cocktail Ranges
Prezzo and Blackfish Brands Partnered on New Cocktails
Off-Menu Meatball Subs
Potbelly Has New Underground Menu Offerings Just for National Meatball Day
Secret Menu Italian Sandwiches
Potbelly's New Lucky 7 Sandwich Joins Its Underground Menu
Dual-Branded Frozen Cheesecakes
Junior's Oreo Cheesecake is Arriving Now at Grocers
Detox Immune Supporting Smoothies
Juice It Up! Unveils New The Bluetox Smoothie & Returning Flavor
Mobile Exclusive Club Sandwiches
Potbelly Has Just Launched the Clubby Sandwich on Its Mobile App
Cookie-Flavored Vanilla Shakes
Potbelly Debuts a New 'Cookie Butter Shake' for a Limited Time Only
Springtime Five-Fruit Smoothies
The Jamba Five Fruit Frenzy Smoothie is Arriving for March 2024
Refined Premixed Canned Cocktails
The Luxardo Canned Cocktails Come in Three Varieties
Indulgent Diner Waffle Menus
The IHOP Seasonal Waffle Menu is Available Now
Consumer-Driven Gin Spirit Flavors
Greenall’s Black Cherry Gin was Developed Following Research
Watermelon Licorice Gins
Wilson’s Gin Club Watermelon and Liquorice Elevates a Classic Expression
Complimentary Winter Soup Promotions
The Potbelly 'Comfort in a Cup' Promotion Offers Free Soup