Due for release at the end of July, the 2011 Smurfs movie intends to revive public interest in the 50-year-old fantasy world by relocating the enchanting village away from the forest and into the comparative modernity of New York. Yet, Hollywood isn't the only place the Smurfs are being reinvented -- from the runway to the roadway, fans have managed to incorporate Smurfish aesthetic into everything!
Blue is the new black and everyone -- including Katy Perry -- knows it. Furniture, fashion and photography are just a few fields which have come to embrace the placid, calming color we all associated with Smurfs.
Although it's likely that Columbia Pictures' upcoming film is responsible for the sudden groundswell of Smurf support, there's always been a cultural undercurrent devoted to the small, blue villagers, but recently, it's gone in new directions.
13 Smurf-Inspired Creations
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Sensual Smurfette Photography
Mimi Kelly Captures Beautifully Gory Self-Portraits
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Turning Athletes into Smurfs
Nike ‘V is for Victory' Campaign
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Cartoon-Inspired Red Carpet Looks
The Katy Perry Smurfs Premiere Dress is Show-Stealing
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CGI Cartoon Models
The Harper's Bazaar Smurfette Spread Features the Blue Lady
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Haute Smurf Hairstyles
Katy Perry's Blue Wig at the MTV Movie Awards is Show-Stopping
8
Victorian Smurf Fashion
The Yohji Yamamoto Spring/Summer 2011 Collection
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Leggy Blue Babes
SMUFETTE from Maya Nightingale Puts a Hot New Spin on the Blue Bombshell
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Abstract Smurf Seating
The Andreoli Neverending Furniture Breaks Apart for Convenience
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Smurf-Inspired Cities
The Blue-Painted Juzcar is a Village Designed to Promote the Smurfs 3D Movie
4
Smart Smurf Fashion
David Delfin Revitalizes the Androgenous Addiction
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Scrappy Smurf Seating
The Plumber Chair by 01MATHERY is Haphazardly Taped Together
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Cartoon Inspired Makeup
From The Smurfettes of Too Faced to Hello Kitty with MAC
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Smurf Soirees
Swansea Hosts the Largest Smurf Party in the World
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Super Mario Galaxy Happy Meal Launches with Collectible Toys
Gummy Candy-Inspired Clogs
Crocs and Haribo Join Forces on a Gummy Bear Classic Clog
Television Family-Inspired Puzzle Sets
LEGO Ideas Creates the New Bob's Burgers Set
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Vibrant Runner Revivals
Salehe Bembury adds bold colors to the New Balance 1000 “Fog Be The Cloud”
Cartoon Franchise-Inspired Clogs
Crocs Introduces a Themed The Simpsons Classic Clog
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Game Character-Themed Clogs
Crocs x Super Mario Capsule Brings Mushroom Kingdom Icons to Footwear
Film-Inspired Fashion Series
Old Navy x The Devil Wears Prada Reworks Film-Inspired Fashion Pieces
Character Running Sneakers
PUMA x Pokémon Collection Applies Pikachu, Espeon and Umbreon
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
Playfully Nostalgic Pink Apparel
Juicy Couture x Madhappy Debut a Limited-Edition Collection
Cartoon-Inspired Casual Shoes
The Patrick Star Superstar Blends Playful Motifs with Iconic Model
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Playful Animation-Inspired Candle Designs
Goose Creek Taps The Smurfs Franchise for New Collection
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Cartoon-Themed Shoe Collections
The Reebok X Sesame Street Sneaker Collection is Playful
Video Game-Inspired Furniture Catalogue
IKEA Australia Honors A Minecraft Movie with a New Look
Swedish Candy Collabs
The BonBon x Moomin Candy Collection Spreads Comfort and Joy
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Software-Inspired Clog Designs
Microsoft’s Windows XP Crocs fuse nostalgia with playful design
Cinematic Blue-Hued Candies
M&M’s All Cerulean Celebrates The Devil Wears Prada 2
Embellished Calming Smartphones
Pantone and Motorola Made a Device in 2026's Color of the Year
Monochromatic Cartoon Clogs
The Simpsons x Crocs Classic Clog Pays Homage to the Cartoon
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Cartoon Inspired Sneakers
The Adidas Stan Smith x Spongebob Squarepants Collection Bring New Looks
Cozy Luxe Home Fragrances
Pura x Pantone Interprets the 2025 Color of the Year Through Scent
Animated Streetwear Capsules
The Simpsons x Family Mart Capsule Celebrates Playful Everyday Style
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
Film-Inspired Graphic Streetwear
atmos Introduces the Godfather Collection Honoring the Film
Fantasy-Comedy Makeup Collabs
ColourPop x DreamWorks Shrek Features Iconic Hues from the Film
Colorless Modeling Compounds
Play Doh x Pantone Made a Play Tool Inspired by the Color of the Year
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
QSR Collaborative Streetwear
Pacsun's Mcdonaldland Clothing Line Revives Nostalgia Fashion
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Playful Tubular Speaker Models
These New Beats Pill Colors Come in Two Options
Vibrant Candy-Covered Clogs
The M&M’S x Crocs Collection Will Arrive in October
Chic Cream-Colored Appliance Collections
SMEG USA Embraces Its 2026 Color of the Year — Moonlight
Soda-Inspired Beauty Sets
The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color
Holiday Film Makeup Collabs
ColourPop x The Grinch Drop a Limited-Edition Collection
Mascot-Inspired Animated Short Films
Ralph Lauren’s Polo Bear Makes a Cinematic Debut
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Cinematic Superhero Breakfast Pastries
Pop-Tarts and Marvel Studios Partnered for a New Product
Navy Blue-Inspired Sneakers
The MADE in USA 990v6 Sneaker Gets an Inkwell Makeover
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Anime-Inspired Graphic Apparel
Studio Ghibli and Uniqlo UT Launch A Whimsical Collection
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Thematic Vampire-Film Clogs
The 'Twilight Crocs Collection' Features Character Jibbitz
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Slushie-Inspired Toothpastes
The Simpsons x Hismile Shares the Taste of a Kwik-E-Mart Favorite
One-Color Candy Packs
The Gushers All Blue Shares Fan-Favorite and TikTok-Inspired Flavors
Whimsical Actress Ambassador Clog Campaigns
Millie Bobby Brown Stars in Crocs' 'Cozy' Campaign
Cult Film-Inspired Graphic Tees
These Capsule Tees Pay Homage to 17-Year-Old Dark Knight Film.
Scary Footwear Collabs
The Crocs X Monsters, Inc. Collection Merges Comfort with Pixar Magic
Playful Beauty Collector's Tins
Fenty Beauty Drops Whimsical Smurfette Collection Collector’s Tin
Serene Furniture Collections
The Joybird x Pantone Collab Brings the 2026 Color of the Year Home
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Collaborative Board Game-Inspired Streetwear
The Shoe Palace Collaborated with Monopoly
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Stackable Blush Balms
NYX's A Minecraft Movie Collection Celebrates a Film Adaptation
Character-Inspired Footwear
The Crocs Squidward Clogs Introduce a Character-Themed Design
Animated Film Experiences
The Airbnb Smurf Experience Brings the Setting of the Movie to Life
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Cartoon Family Cosmetics
An Official The Simpsons x NYX Collab Launched on April 1st
Crystal Character Figurines
Swarovski Shrek Home Capsule Turns Movie Characters into Crystal Décor
Color-Focused Furniture Designs
Mustard Made Channels the 2026 Pantone Color of the Year
Detailed Cartoon Character Clogs
The SpongeBob SquarePants x Crocs Classic Clog Squidward is 3D
Green-Hued Cartoon Condiments
French’s Mustard Partnered with Illumination for Minions & Monsters
Tech-Inspired Footwear
The Microsoft Crocs Merge Nostalgia & Pop Culture Through a Playful Design
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Collaborative Tonal-Inspired Scents
Pura and Pantone Join Forces to Launch Mocha Mousse
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Animated Film Pop-Up Tours
MINISO and Disney's Zootopia 2 Launch 'Fun Fur Every You!'
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Cult Film-Inspired Kid's Fashion
Mini Rodini Launches a Capsule, Inspired by the E.T.
Licensed Pop Culture Menswear
OppoSuits Launched a TRANSFORMERS Collaboration With Hasbro
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Beloved Family Animated Films
BBC Studios and The Walt Disney Company Create a Bluey Film
Illustrated Character Capsule
Magniberg Collaborates with Moomin on Limited Apparel Collection
Color-Themed Teas
TEALEAVES x Pantone Created a Tea Blend Inspired by the Color of the Year
Heritage-Inspired Bold Sneakers
Hélà Style Roots Arrives in Ombre Blue and Ombre Black Colorways
TV Show-Inspired Sneakers
PUMA Presents the SQUID Game Palermo Sneaker Model with Netflix
Whimsical Smile-Forward Bag Collections
Kipling Debuts a Capsule with the Smiley Brand
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
Cartoon-Inspired Camping Gear
LOGOS Unveils the New Pokémon Camping Collection
Superhero-Themed Breathable Clogs
The Fantastic Four and Crocs Launches a Classic Clog
Pop Culture-Inspired Cannabis Strains
The Bubble’s Blueberry F4 Strain Embraces Trailer Park Boys
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Collaborative Minimal Blue Sneakers
SOMEWHERE and ASICS Launh a GT-2160 Sneaker in a Blue Hue
Revived Crayon Collections
Crayola's Limited-Edition Pack Brings Back Retired Crayon Colors
Family-Centric Animated Films
The Sneaks Movie is an Animated Feature Honoring Sneaker Culture
Film-Inspired Graphic Apparel
The Dark Knight Collection Unveils Film-Themed Streetwear by YoungLA
Blue-Hued Superhero Milks
Trumoo Fantastic Berry Milk Celebrates The Fantastic Four: First Steps
Iridescent Smoothie Toppings
Mermaidcore Inspired Tropical Smoothie Cafe's Latest Topping
Cartoon-Inspired Themed Clogs
Pokémon and Crocs Join Once Again on a Footwear Capsule
Adaptive Color Workstations
The Chameleon Workplace Lets Users Shift Their Cubicle Hue for Focus
Creature-Themed Amphibian Footwear
The ESENES Worldwide Frog Clogs Have a Slip-On Style
Family Movie-Themed Cakes
The Crumbl Freakier Friday Key Lime Blackberry Cake is Limited-Edition
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Creativity-Focused One-Day Activations
Crayola Canada Celebrates National Crayon Day in Toronto
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Upcoming Nostalgic Animated Movies
Netflix Presents the Upcoming Plankton: The Movie
Reimagined Blue Slippers
The HEYDUDE x Lilo & Stitch Collection Features a Blue 'Wally Slipper'
Historic Paint Colors
High Park Paints Recreated the Historically Significant Pompeii Blue Color
K-Pop Movie Shoe Capsules
Vans Releases a New Collection Themed Around K-Pop Demon Hunters
Superhero-Themed Clogs
The Spider-Man X Crocs Collection Revives Classic Clogs with Comic Flair
Stylish Smoky Jade Hues
Behr Paint Company Spotlights Its Hidden Gem (N430-6A) Colorway
Film-Inspired Crystalline Figurines
Swarovski Created a Sparkling Set of Minion Figures
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Nostalgic Berry Toothpastes
Hismile Smurfberry Toothpaste Builds Excitement for an Upcoming Movie
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Film-Inspired Dutch Ovens
Le Creuset Wicked Dutch Oven Collection Arrives in Pink and Green
Surreal Kyiv Interiors
The Apartment with a Lizard Brings Theatrical Flair and Calm to City Living
Plug Socket-Cladded Armchairs
India Mahdavi and Arbel Join on the Smiley Chair Design
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Reimagined Epic Battle Dioramas
A LEGO Diorama Channels a Scene from Scott Pilgrim Vs the World
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Nostalgic Revived Crayon Colors
Crayola is Bringing Back Some Retired Colors of its Archives
Cartoon-Inspired Shoes
The Spongebob Squarepants x adidas Stan Smith Freizeit Reimagines a Classic
Bold Collaborative Sneakers
S.R. Studio LA CA x Vans Revive Iconic Shoes with Bold Print Treatment
Icy Cartoon Movie Refreshments
ICEE and Smurfs Partnered to Celebrate the New Movie and Summer
Anime-Inspired Lifestyle Apparel
BlackMilk's New Pokemon Collection Brings 20 New Styles
Film-Inspired Sneaker Capsules
Puma's ET Series Brings Film References to Footwear and Streetwear
Color-Centric Kitchen Appliances
Thyme&Table's Refined Colors Accent the Heart of the Home
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Ultramarine Blue Furniture Series
The Tiptoe x Klein Blue® Collection Embraces the Iconic Hue
Retro-Rich Kraków Apartment
Colorful Character Defines This Apartment for Expressive Living