These senior fashion campaigns use elderly models to market clothing targeted towards a much younger audience, proving that youthfulness comes from attitude more than one's appearance or elasticity of skin.
Three notable and recent campaigns that star elderly models include Mary-Kate and Ashley Olsen’s pre-Fall 2014 lookbook for The Row, ads for Karen Walker’s 2013 line of sunglasses and American Apparel’s feature of 62-year-old model Jacky O’Shaughnessy, who boldly states that "sexy has no expiry date."
These models gracefully flaunt their ages and rock chic gray hair, redefining beauty in the fashion industry. It’s no wonder that several trendsetting celebs and style bloggers in their mid 20s have been known to temporarily dye their hair gray as well.
26 Sophisticated Senior Fashion Ads
From Ageless Underwear Ads to Iconic Elderly Style Covers:
Laura McQuarrie — Mar 5, 2014 — Marketing
26
Urban Granny Style Spreads
'Senior Citizens' by Baldovino Barani for SCMP January 2012
25
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
24
Old Models
Juicy Couture's New Image
23
Senior Supermodels
80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
22
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
21
Coffee Filter Fashion
Prom Dress Made from Java Machine Discards
20
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
19
Chic Elder-Inspired Lookbooks
The Wildfox Resort 2013 Collection Focuses on Granny's Closet
18
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
17
Nude Senior Spreads
The Helen Mirren Juergen Teller Photos Prove That 60 Plus is Golden
16
Inkmaster Editorials
Inked Girl Eva Huber Proves that Tattoo Artists Can Be Hot Too
15
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
14
Eccentric Eldertography
Jean-Francois Aloisi Sees Beauty in Age
13
Rebellious Senior Fashion
Fanny Karst Creates Looks for the Hip Grannies
12
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
11
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
10
Famous Fatherly Photoshoots
The Terry Richardson Mom & Dad Book Reveals the Dad behind the Man
9
Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
8
Superhero Seniors (UPDATE)
This Sacha Goldberger Mamika 2 Series Showcases Senior Heroes
7
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
6
Age-Defying Fashionistas
Fearless & Deviant Fashionable Seniors Star in a New BBC Documentary
5
Stunning Senior Celebritorials
The Jane Fonda Harper's Bazaar Photoshoot is Mind-Blowing
4
Elderly Vanguard Videos (UPDATE)
The Dazed & Confused Novemeber 2012 Issue Features Iris Apfel
3
Style-Stalked Seniors
Sicily is the Most Fashionable Town in this Charming Video
2
Elderly Modeling
Lars Botten Captures the Sparkle in Old and Young
1
Iconic Elderly Style Covers
The Iris Apfel Dazed & Confused November 2012 Feature is Eccentric
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Los Angeles Inked Girls Smolder Under the Bright Lights
Summertime Inktography
The Inked Girls of Summer Gives Us All Something to Look Forward To
Urban Granny Style Spreads
'Senior Citizens' by Baldovino Barani for SCMP January 2012
Scandalous Lingerie Ads
Rankin's In-Your-Face Underwear Photography Pushes Boundaries
Quirky Lingerie Ads
The Feu de Venu AW13 Campaign is Playfully Provocative
Futuristic Femme Fatale Shoots
The Sui He Vogue Japan December 2011 Editorial is Fierce
Disco Ball Tattootography
Inked Girl Micheline Pitt Showcases Her Epic Tattoos
Illustrated Style Mavens
The Joana Avillez Fashion Icon Drawings Are Adorably Chic
Colorfully Mature Fashion
The ELLE Poland 'Egzamin Dojrzalosci' Editorial Stars Jac Jagaciak
Granny Glam Pictorials
Anna Skladmann Shoots Sizzling Portraitures of People of All Ages
Passing Time Photography
Sacha Goldberger's 70 Years Series is Poignantly Poetic
Warm-Up Tattoography
Inked Girl Natalie Jean Knows How to Pose
Romance-Inducing Lingerie Ads
The H&M Valentine's Day 2014 Campaign Stars Edita Vilkeviciute
Bardot-Inspired Tattoography
Inked Girl Emily Gets Wild in an Urban Setting
Astronomical Lingerie Ads
Agent Provocateur Brings ‘The New World Order' to Lingerie
25 Hip & Hot Seniors
From Hip-Hop Grannies to Senior Centerfolds
Sin City Inktography
The Inked Girls of Las Vegas Represent the Best in Body Art
Retro Inktography
Inked Girl Sarah Miller Shows She Has Both Brains and Tats
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
Hipster Grannies
Felix Larher Photography Keeps It Real for All Ages
Bombshell Boudoir Shoots
Journey into Clayton Addison's Sultry Photography
Madonna, Grannies and Boomer Innovation
From Digitally Aged Celebrities to Grannies For Hire
High-Waisted Undies as Outerwear
The Daniel Cheetham Lingerie Shoot Shows Fun Inside-Out Fashion
Offbeat Opulence Editorials
The Anna Zasada Fashion Magazine Feature Embraces Glamor
Simply Trapped Photography
The Anna Peisl ‘White Box' Shoot May Induce Claustrophobia
High-Waisted Panties Pictorials
Etam Lingerie AW11 Campaign Embraces Vintage Couture
Bullet Hole Inktography
The Badlands Photoshoot is a Tattoo Fiends Apocalyptic Dream
Retro Celebrity Mugshots
These Throwback Shots Show Everyone from Bill Gates to 50 Cent
Flesh Moving Photography
Inventive Photo Techniques as a Way to Confront The Body
Star Sibling Photoshoots
Elle Fanning x Terry Richardson Shoot is Shockingly Innocent
56 Magnificent Mario Sorrenti Editorials
The Photographer has Shot the Biggest Names in Fashion
Rustic Ladylike Fashion
The ELLE Poland September 2013 Editorial Stars Model Marta Dyks
Global Nomad Photography
Christopher Wilson Captures Photos Too Good for Words
Flipped Photography
Brandon Voges Captures the Other Side of Upside Down People
Prim Patterned Fashion
The J Crew Fall 2013 Collection is Edgily Sophisticated
Dresses Made of Old Shoes
'Remade in Chile' Turns Reclaimed Puma Sneaks Into Art
Teen Cinderella Gowns
Lead Prom Dress Fashion For 2009 Are Vibrant Princess Gowns
Folklore-Inspired Elder Portraits
The Eyes as Big as Plates Series is Mythically Arresting
Refined Twin Editorials
The Vogue Korea 'Double Act' Photoshoot Stars Mary-Kate and Ashley Olsen
Epic Lingerie Ads
The Michael Bay Victoria's Secret Commercial is a Mini-Movie
Candy Stripe Lingerie Ads
The Hot Lingerie Campaign isn't for Bad Girls Only
Wicked Granny Weaponry Photography
Lincoln Clarkes Captures Women & Their Guns in Texas
Exotically Vibrant Photography
Chantal Van Gogh's 'Dujour Magazine Launch' Collection
Legendary Model Editorials
The Fashion Magazine 'Grand Dame' Photoshoot Stars China Machado
Monochromatic Twin Editorials
Mary-Kate and Ashley are All Grown Up for the Edit 17 October 2013
Masterfully Minimal Streetwear
The Row Fall 2013 Collection Exudes Effortless Sophistication
Vineyard-Inspired Furniture
Claire Danthois' Reclaimed Wood Decor
Primping Boomer Photography
Beauty and Wisdom by Robbie Kaye Captures the Age-Old Feminine Ritual
Goofy Photographer Self-Shots
Terry Richardson Strikes a Pose for 'Reinvention Part III Terry'
Blue Forested Campaigns
The ‘Le Sacre du Printemps' Dalton Louis Editorial is Both Vib
Wrinkly Sidekick Campaigns
Dolce & Gabbana Surprise With Aging Background Models
Bald Model Lingerie Ads
Forever Yours Lingerie Proudly Features a Model with Cancer
Super Grandma Photoshoots
Sacha Goldberger's Mamika Photo Series Represents Hope And Joy
Controversial Languid Campaigns
The Chanel Spring 2013 Campaign Features Super Young Models
Age-Defying Actresses
Tea Leoni in More Magazine
Boldly Vibrant Sunglasses
The House of Holland 2012 Eyewear Campaign Stars Rapper Iggy Azalea
Inking Grandmas
Colin Dale and Karen Fredso Prove That Tattoos are for Everyone
Lavish Lucid Eyewear
The Kris Van Assche Eyewear Spring 2013 Collection Features Clear Handlebars
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
Family Fashiontography
Missoni Family Reunion in Spring/Summer 2010 Campaign
Surrealist Eyewear Ads
The Kenzo Accessories Fall/Winter 2012 Campaign is Artfully Bold
Nerdy Supermodel Snaps
The Miranda Kerr by Terry Richardson Shoot is Geek-Chic
Ornamental Granny Fashion
A Retro-Inspired Shoot from Harper's Bazaar Korea March 2012
Insomnia Photography
Pablo Arroyo Captures Sleepless Men on Beds
Quirky Rapper Captures
The Tyler The Creator for Terry Richardson Photoshoot is Strange
Geeky Computing Headpieces
The Atari Game Headband is for Nerdy Fashionistas
Eclectic Fashionista Art
Iris Apfel is Celebrated at the Peabody Essex Museum
Quirkily Dazed-Out Editorials
The Oyster 'Hello Kitty' Photoshoot Stars a Sedated Maria Palm
Sinister Sibling Photoshoots
The 'Family Portrait' by Kevin Aulia is Bloodstained
Custom Charity Bamboo Sunglasses
SOLO Eyewear x Raw Artists Shades are Philanthropically Stylish
Selfie-Taking Seniors
This 'Instagram-Pa' is Sharing his Vintage Photos Online
Modern Shakespearean Lookbooks
The Wildfox Fall 2012 Catalog is Inspired by 'Romeo and Juliet'
Fantasy-Inducing Eyewear Ads
The Hundreds 2012 Fall/Winter Series Lets You See What You Want To
MOD Revival Spectacles
The Lunettes Kollektion Spring/Summer 2013 Eyewear Line is 60s-Inspired
Violent Pop Culture Prints
Sam Green Renders Surrealist Illustrations
Cherry Red-Lipped Shoots
Terry Richardson x Anais Pouliot is Delicious for the Eyes
Eccentric Bathtub Photography
Marc Jacobs Men's Spring '09 Continues the Saga
Granny Prepster Looks
United Bamboo Resort 2011 is a Medley of Smart Ensembles
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
Epic Lingerie Ads
Michael Bay Returns for More Sexy Fun This Holiday Season
Angry Grandmother Ads
The Atheons Hummus Ads by Droga5 Portray a Furious Greek Grandma
Eclectic Spinster Styles
The Mercibeaucoup Fall 2012 Collection is Heavily Adorned
Sophisticated Starlet Editorials
The Emma Watson for W Magazine Cover is Very Mature
99 Energetic Elderly Innovations
From Age-Defying Yogis to Granny Gamers
Faux Granny Supermodels
Silver Beehives Play With Gray at Jean Paul Gaultier Fall 2011
Dramatically Ornate Eyewear
S. Anomalous Creates Theatrical Latex Monocle Prosthetics
Timeless Beauty Pictorials
The V Magazine Age Issue Features Classic Starlets
Fantastical Geriatric Photography
Grey Power by Yoni Lefevre Incorporates Ideas from Grandchildren
Chic Grandma Sandals
Nom & Ada is a Bicontinental Fashion Company
Weight Loss Journaling
Notebooks For People Inspired to be the Biggest Loser
Fierce Feline Footwear
The Jeffrey Campbell Lita Cat Tapestry Shoes Are Hilarious Heels
Disapproving Grandma Microsites
Athenos Meme Generator Creates Some Laughs with Cranky Yiayias
Molten Gold Accessories
The Victoria Kelsey Precious Grime Collection is Organically Ornate
Cheerfully Aged Portraits
'Happy at One Hundred' by Karsten Thormaehlen Captures Ecstatic Seniors
Kid Cartoon Branding
This Graphic Design from Philipp Hopta is Catchy and Adaptable
Text-to-Voice Wands
'Voice Stick' Facilitates the Blind, the Elderly and the Lazy
Faux Woodstock Fashiontography
Juergen Teller Goes Old School for W Magazine
Grandmas for Rent
Goldenhook.fr Grandmas Knit Personalized Hats Just for You
Bullet Proof Glass Installations
Nate Lowman's 'Trash Landing' Exhibits Celebrity Culture
Home Gym Fashiontography
Marc By Marc Jacobs Fall 2009 Campaign Highlights Convenience
Scandalous Sock Campaigns
The Terry Richardson for Happy Socks Holiday 2011 Campaign is Silly
Senior Urban Art Workshops
Lata 65 Allows Seniors to Learn Graffiti Techniques
Hiking Hipster Ads
Marc by Marc Jacobs Ad Campaign Depicts a Model's Mountain Trek
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
Liquor-Loving Grandma Ads
The Aldi Tea Commercial by McCann Erickson Shows a Feisty Side to Nana
Period Piece Trading Cards
Downton Abbey Presents Hilarious Memes
Transgender Photographer Tributes
The Chloe Sevigny 'Candy' Cover is a Terry Richardson Disguise
Glorious Granny Collections
The Jonathan Saunders Resort 2012 Womenswear Line is Elderly Chic
Gritty Granny Galleries
The Kate Kosushkina by Tom Hines is a Refinery29 Exclusive Shoot
Hipster Grannies
The Illesteva Summer 2010 Lookbook is Wonderfully Unconventional
Grannie Cooking Alerts
The Grandma's Cooking Detector Stirs Nostalgia
Cultured Granny Fashion
The Anthropologie November 2011 Catalog is Warm and Bold
Vandalizing Neighbor Ads
The Green Night Campaign Encourages People to Not Have House Parties
Donating Prom Dresses
The Glass Slipper Project Helps Underprivileged Students
Chartreuse Leather Jackets
The Ambush x Cassette Playa Collaboration is a Colorful Affair
Granny-Fighting Toothpaste Ads
The Aquafresh Milk Teeth Campaign Targets Children's Sweet Tooth
18 Turkey Day Treats
Ways to Celebrate Thanksgiving from Public Stuffings to Skateboarding Turkeys
Iconic Women Tributorials
The W Magazine 'We Love Iris' Spread Celebrates Famous Women
Regal Senior Editorials
The Ponystep Magazine 'Stunning Old Lass' Photoshoot is Retro-Themed
Glamorized Granny Galore Commercials
Ethel's Brew Advertises Its Beer with Surprising Humor
Eccentrically Oversized Eyewear
The Iris Apfel Eyebobs Line is Inspired by the 90 Year-Old Icon
Iconic Elderly Style Covers
The Iris Apfel Dazed & Confused November 2012 Feature is Eccentric
Recycled Tarp Fashion
Reclaimed Hot Water Bottle Bag From The Bundeswehr
Dancing Senior Photography
Ana Galan Features Images of Elderly Couples Dancing Across the Globe
Senior-Friendly Smartphone Shortcuts
Silverline Apps Take the Mystery Out of Future Phones
Polictical Swearing Seniors
Michael Moore's Message from the Greatest Generation is Hysterical
Cuffs for Coffee Cups
Gifts2Give Creates Menswear-Inspired Cup Sleeves
Granny Handbag Heroines
Video Sensation Senior Foils Robbery Attempt by Six Men