Red Bull has done an outstanding job of making their energy beverage brand ubiquitous. From sponsoring extreme sports competitions to staging insane adverstunts, there's no doubt in any consumer's mind that Red Bull has the power to give them wings.
Red Bull's ability to induce weightlessness is even echoed in the design of the company headquarters, which feature slides between floors as a fun alternative to stairs. The ubiquitous cocktail comprised of vodka and Red Bull has even inspired its own energy-packed vodkas.
Read on to explore the other ways Red Bull has invaded nearly every aspect of pop culture.
17 Energetic Expressions of Red Bull Branding
17
Monster versus Red Bull
16
Artvertising
Red Bull Art of Can Exhibit
15
Miracle Brand Energy Drinks
Red Bull Indulges in Savvy Stealth Marketing Scheme
14
New Jersey not happy with Red Bull New York
13
Extreme Adverstunts
Redbull Flugtag: Does Redbull Really Give You Wings?
12
Prison for Red Bull Binge Driver After 20 Drink Driving Rampage
11
Red Bull Illume
Extreme Sports Photography Competition
10
Red Bull Music Academy
Inspiration Community for Professional and Emerging Musicians
9
Natural Colas
Red Bull Simply Cola
8
Capitalizing on Low Cal Demands
Red Bull Sugarfree TV Spot
7
Extreme City Sports
Urban Cliff Diving
6
Artvertising (Update)
Red Bull Art of Can Exhibit
5
Energetic Brand Interaction
Red Bull Tall Story Contest
4
High-Energy Art Contests
Red Bull Art of Can (UPDATE)
3
Beverage-Branded Furniture
The Red Bull DJ Table
2
Red Bull HQ
Slide Down to Meetings
1
Energy Enhanced Vodka
The New Vodka & Red Bull
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AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Candy-Like Energy Drinks
CELSIUS Blue Razz Lemonade is Part of the Brand's Fizz-Free Range
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Forest Fruit Energy Drinks
Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer
Performance-Boosting Energy Drinks
Straight Up Energy Debuts its Senactive-Infused Drink
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Summer-Inspired Cafe Energy Drinks
The Dutch Bros Afterglow Rebel Energy Drink Has Berry Soft Top
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Caffeine-Free Energy Drinks
The New B&B Energy Drinks are Made to Order and Free from Caffeine
Caffeinated QSR Energy Beverages
Sonic Releases the Energy Drink-Infused 'Sonic Rechargers'
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Anime-Themed Energy Drink Mixes
G FUEL Launches Its Third Naruto Shippuden Energy Drink Mixes
AI-Created Energy Drinks
AI Created and Tasted Its Own Energy Drink, Hell Energy
Outer Space-Inspired Energy Drinks
The Celsius Space Vibe Collection Has Three Flavors
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Tropical Clean Energy Drinks
These New Remedy Drinks Energy Drink Flavors Come in Two Options
Fruity QSR Energy Beverages
The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Carbonated Plant-Protein Drinks
VUUM Launches a New Plant-Protein Drink for Enhanced Nutrition
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Candy-Inspired Performance Energy Drinks
C4 Performance Energy® Partners with SKITTLES & STARBURST
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Sparkling Energy Drinks
Lucky F*ck Energy Was Inspired by Enduring Hope and Perserverence
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Pocket-Sized Wellness Shots
Ryde Supports "Wellbeing in One Shot" with Natural Flavors
Cream-Topped Energy Beverages
Dutch Bros Introduces the 'Afterglow Rebel' Energy Drink
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Replenishing Pickleball Beverages
REIGN Storm is a Zero-Sugar Performance Energy Drink
Superhero Anime Energy Drinks
Sneak Energy Debuted an Energy Drink Inspired by Popular Anime
Mentally Refreshing Beverages
Rockstar Focus Boosts Both Mental Focus and Energy
Caffeine-Packed Ice Pops
Sneak Energy Freezies Come in Two Flavors to Boost Alertness
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Naturally Formulated Energy Drinks
White Rabbit Energy Kratom Seltzer Offers a Natural Boost
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Energizing Kumquat Drinks
kumquat Energy Provides a Healthy, Lasting Energy Boost
Energy Drink Branding
Accelerator Active Energy Enlists Livvy Dunne as Its Brand Ambassador
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Sour Candy Energy Drinks
Dutch Bros' Sour Candy Rebel Energy Drink is a Limited-Time Treat
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Berry-Flavored Energy Drinks
Jack in the Box Has a New Coconut Berry Breeze Red Bull Infusion
Collaboration Cafe Energy Drinks
The Tim Hortons Starry Eyed TimsBoost is Flavorful
All-Day Energy Shots
JoyShot's Long-Lasting Energy Shots Give a Boost of Vitamins & Adaptogens
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Ketone-Packed Energy Drinks
The KEY Energy Drink Offers a Boost with No Jitters or Crash
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Popping Candy-Topped Drinks
Dutch Bros Just Added a New Firecracker Rebel Energy Drink
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Game-Inspired Energy Mixes
G Fuel Energy is Launching a New Cyberpunk-Themed Collector's Box
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Superhero-Themed Energy Drinks
GoPuff and Prime Video's Gen V Join Forces for Exclusive Launch
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Gamer Energy Promotions
Xbox Launches a New Promotion with Besthesda Softworks and Lucozade
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Zero-Sugar Flavored Malt Beverages
Smirnoff ICE is Reaffirming Itself as the OG
Mushroom-Infused Energy Drinks
Wooooo! Energy by Ric Flair Contains Lion's Mane, Cordyceps & More
Bespoke Branded Electric Scooters
The Red Bull Racing RBS#01 Electric Scooter Has a 750W Motor
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Juneberry-Flavored Energy Drinks
Harvey's is Serving a New Frozen Juneberry Red Bull This Summer
Vitamin-Packed Low-Calorie Beverages
King Kongin Releases a Line of Four Fruity Energy Drinks
Morning Energy Drinks
Club EarlyBird's Morning Cocktail Delivers Clean Energy & Hydration
City-Honoring Vodka Spirits
Belvedere Vodka's 'Miami Edition' Bottle Honors the Florida Shores
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Better-for-You Energy Drinks
The Lucky Beverage Lucky F*ck Energy Drink Comes in Five Flavors
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Spiced Wintertime Energy Drinks
Red Bull Winter Edition Pear Cinnamon Celebrates Orchard Fruit
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Summertime Fruit Energy Drinks
Monster Ultra Peachy Keen Has a Sweet, Sugar-Free Formula
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Natural Caffeine Energy Drinks
C4 Smart Energy Drinks Have Been Augmented and Expanded
Sugar-Free Energy Drinks
The New 'Ngine' Beverages Offer a Healthier Form Of Energy Boost
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Sparkling Shamrock Beverages
Dutch Bros is Serving Up Two Dazzling St. Patrick's Day Drinks
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Ice Pop-Flavored Sodas
The Wild Bill's Rocket Pop Soda Has a Classic Flavor Profile
Celebratory Race Fan Kits
The ExxonMobil Fandom Fuel Kit Celebrates Formula 1 Race Season
Handcrafted Energy Drinks
Ziggi’s Energy Comes in Regular and Zero Sugar with 160mg of Caffeine
Plant-Powered Energy Shots
The Clean Energy Shot Blends Plant-based Caffeine and Adaptogens
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro RTD Cocktails
Bikini Island Shares Explosive Flavor, Real Spirits and 100 Calories Per Can
Handcrafted Energy Drinks
Bad Ass Coffee of Hawaii Launched Three Naturally Energizing Beverages
Candy-Topped Energy Drinks
Dutch Bros Debuts the 'Firecracker Rebel' Drink with Popping Candy
Calorie-Burning Energy Drinks
Bucked Up Releases a New Energy Drink Lineup Called LFG Burn
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
Sparkling Citrus Energy Drinks
BZZD Energy Pink Lemonade Has 20-Calories Per Can
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Sparkling Cranberry Vodka Beverages
Absolut and Ocean Spray Reveal New Vodka-Cranberry Drink
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Low-Calorie Sugar-Free Cocktails
VK & Soda Has Just 69-Calories Per Can and Comes in Two Flavors
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Cartoon-Themed Energy Mixes
G FUEL Unveils a Collaboration with Bill & Ted’s Excellent Adventure
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Fruity Flavored Vodka Sodas
The 'VK Blue' Ten-Bottle Multipack Arrives on UK and Ireland Shelves
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
South Korean Beverage Debuts
CU Launches a New Line of Energy Drinks in South Korea
Watermelon-Flavored Energy Drinks
Relentless Adds a Watermelon Flavor to Its Zero Sugar Range
Buddy Comedy Energy Supplements
The G FUEL x Bill & Ted’s Excellent Adventure Range is Bodacious