Brands in the October 2024 social good round-up engage in charitable and awareness-raising initiatives that seek to support vulnerable communities and address societal problems and climate change.
The Women's Brain Health Initiative, for example, launched a new video series titled Listen to the Children to address the growing concern of mobile device addiction among youth. Elsewhere, a popular non-profit organization To Write Love On Her Arms runs a suicide prevention campaign and provides critical mental health resources via the campaign website, PleaseStayAlive.com. Other brands like YUZU, Match Group's social app for Asian Americans, strive to engage the Gen Z demographic on the important civic duty of voting.
The October 2024 social good round-up also highlights some accessibility enhancements like Good2Go and RightHear's RightHear app for impaired individuals who need extra assistance with daily activities.
Top 45 Social Good Trends in October
45
Black-Owned Scotch Brands
Fior Scotch is Founded by Retired Marine Major Eric Dominijanni
44
Musician-Approved Phone Accessories
Bandolier Collaborates with Superstar Alanis Morissette
43
Ethically Manufactured Carry-All Bags
The Amani Carry All Bag by Ecodunia is Made in Africa
42
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
41
Spicy Summer-Inspired Initiatives
Lee Kum Kee Launches the 'Heat Heroes' Program
40
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
39
Transformed Rainforest Beach Resorts
The Wyndham Grand Rio Mar Features Educational Experiences
38
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
37
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
36
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
35
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
34
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
33
Playful Glam Pink Moisturizers
This Limited-Edition Clinique Moisturizer Boasts a Unique Keychain
32
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
31
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
30
Bamboo-Based Sustainable Toiletries
'Caboo' Offers Wipes and Papers Made with Soft Bamboo
29
Caribbean Cultural Celebrations
Carnival Oasis 2024 Transforms Toronto into a Caribbean Haven
28
Lily-Enhanced Serum Formulas
clé de peau Strengthens the Serum with Radiant Lily Concentrate
27
Striking Environmentally Focused Campaigns
O Boticário Showcases a Bold Campaign for Renascer
26
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
25
Portable Music Course Pianos
Duolingo Unveils a New Portable Piano That Works with its Lessons
24
Symbolic Mental Wellness Rings
CONQUERing Recognizes the Importance of Suicide Prevention Month
23
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
22
Student-Targeted Tech Programs
PwC and AWS Launch the 'Jump Start Your Career' Program
21
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
20
River Cleanup-Supporting Cooler Lines
Rivers are Life and Grizzly Coolers Collaborate on a Project
19
AI-Powered Literature Management Platforms
Digital Science Announces the Launch of ReadCube Pro
18
3D Royalty-Based Museums
The Princess Diana Museum Features a Virtually Guided Experience
17
Insightful Canine Behavior Workshops
A Series of Dog Workshops are Hosted at Le Ber Park Dog Park
16
Cancer Awareness Snack Bars
Bobo's Chocolate Almond Brownie Bar is Limited-Edition
15
Community Gaming Initiatives
Riot Games' 'Riot Play Club' is an Inclusive, Engaging Experience
14
Accessibile Zoo Experiences
Tallinn Zoo Has Launched a Pilot Project Using the NaviLens App
13
Feline Disease-Focused Partnerships
Morris Animal Foundation & EveryCat Health Foundation Partner
12
Social Good Chocolate Products
A'cappella Chocolates Kabalagala Clusters Were Made with Nonprofits
11
Pet-Friendly Rideshare Services
Lyft Has Introduced a New Feature Called Pet Rides
10
Accessible Restroom Enhancements
Good2Go and RightHear Introduce a Restroom Security Partnership
9
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
8
Streaming Service Sweepstakes
Lights Out Sports TV and Dream Giveaway Launch a New Sweepstakes
7
Regional Gaming Platforms
Indian Esports Group 'AA Gaming' Launched 'AA Play' Platform
6
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
5
Charitable Indigenous Awareness Shirts
Giant Tiger Marks Orange Shirt Day with a Special Release
4
Nature-Conserving Brand Initiatives
Roots is Partnering with the Nature Conservancy of Canada
3
Adaptive Wheelchair-Compatible Apparel
JC Penney Announces the Jamey Perry for JCPenney Line
2
Transformative Chef-Based Documentaries
S.Pellegrino Released 'A Young Chef's Journey' Film
1
Virtual Faith-Based Apps
Sri Mandir is an App That Offers Hindus a Way to Practice Virtually
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
In-App Mental Health Features
Snapchat Launches 'Here For You' Canada for Young Users
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
TV-Ready GenAI Ads
Channel 4's Generative AI Solution for TV Advertising Breaks Down Barriers
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Friend-Focused Wellness Apps
The 'With Gratitude' App Makes Daily Connection Easy
Flavored Cashew Snacks
Octonuts Partnered with rePurpose Global to Combat Ocean Waste
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Mental Health Therapy Apps
Brain-Body Therapy
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Gen-Z-Forward Vinyl Collections
Urban Outfitters Launches its 2025 Singles Day Vinyl Series
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
Charitable Mental Wellbeing-Promoting Sweatshirts
Grey Bandit Debuts 'Progression Over Perfection'
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Community-Oriented Wellness Brand Events
while on earth™ Partnered with Ethos Athletic Club
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Seasonal Fair Trade Brews
Death Wish Coffee Celebrates Sober October with a Maple Cinnmamon Brew
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges