Many of the May 2021 life stages products take a targeted, nostalgia-enriched approach to business. The resurgence of popularity surrounding retro merchandise and the timeless spirit of family fun characterize many of these trends.
The 'Korona' card game brings these concepts together by combing the retro design of trading card games with the family friendly capacity of up to five players. Drawing influence from the ongoing pandemic, the zany card game reframes COVID-19 in a light-hearted way, having each player collect charmingly animated prevention cards to beat the virus.
Another example of these concepts in action is Hot Toys' collection of 'Television Masterpieces,' featuring the recent addition of Sam Wilson as Captain America. With the widespread success of the Marvel franchise, the retro action figure appeals to kids looking for an action-packed toy as well as fans looking to pick up a collectible.
Top 35 Life Stages Trends in May
From Dippable Gummy Sticks to Gen Z Adulthood Apps:
Josh Thompson-Persaud — May 29, 2021 — Life-Stages
35
Travel-Friendly Lightweight Cooler Bags
The Coolio is Made from Sustainable Materials
34
Eco-Friendly Edible Crayons
The Oyasai Crayon is Made from Vegetable Waste & By-Products
33
All-Natural Sensory Toys
Land of Dough's Play Dough Has Compostable Glitter & Calming Aromas
32
Kid-Friendly Influencer Kits
The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen
31
Kinetic Desktop Gaming Gadgets
'TWIDDLE SPIN' Packs a Number of Gaming Possibilities
30
Dippable Gummy Sticks
Bazooka's Juicy Drop Gummy Dip ‘N Stix Mix Flavors and Textures
29
Recycled Textile Children's Furniture
The UPPAREL 'FLIP UP' Sofa Can Be Recycled After Use
28
Gen Z Adulthood Apps
Realworld Secured $3.4M for Its App That Helps Gen Z Navigate Adulthood
27
Boomer-Targeted Dairy-Free Drinks
Perennial Crafts Plant-Based Beverages for Mature Adults
26
Hybrid Baby Bottles
Chicco's ChiccoDUO Shares the Benefits of Both Glass & Plastic
25
Mindful Screen-Free Speakers
The GoNoodle x tonies Mindfulness Starter Set Reduces Screen Time
24
Playful Cycling Apparel
The State Bicycle Co. x The Grateful Dead Jerseys Collection Just Launched
23
Interactive Kid-Friendly Podcasts
The 'Who Smarted?' Podcast Combines Fun with Facts
22
Sci-Fi Saga Helmet Collections
The LEGO x Star Wars Helmet Collection is Detailed
21
Child-Sized Electric Motorcycles
The Indian Motorcycle eFTR Jr Has a Top Speed of 15mph
20
Amusing Trivia Card Games
The 'Don’t Be Stupid' Card Game is for Two to 10 Players or More
19
Collectible Superhero Figures
Hot Toys Recently Unveiled a New Captain America™ Figure
18
Celebratory Droid Building Sets
The LEGO Star Wars R2-D2 Set Celebrates Lucasfilm's Anniversary
17
Strategic Pandemic Card Games
The 'Korona' Card Game is for Two to Five Players
16
Pixel Pet Cameras
Tamagotchi Pix Has a Built-In Camera for Taking Pictures with a Virtual Pet
15
Dipped Snack Playful Mascots
Meiji's Yan Yan Snack Gets a Mascot Makeover Filter
14
Children's Edutainment Subscriptions
An Acquisition Leads to the Sandbox Kids Subscription Service
13
Sci-Fi Cartoon Collectibles
The Funko Pop! Star Wars: The Bad Batch Figures are Detailed
12
Nostalgic Aluminum Water Bottles
GEN Z Water is Disrupting the Bottled Water Industry
11
Child-Safe Web Browsers
Microsoft Edge Kids Mode Allows Parents to Customize Web Experiences
10
Weekly Sci-Fi Show Releases
Paramount+ Strategically Avoids the Binging Stream Model
9
Satisfying Peanut Butter Campaigns
SKIPPY Recently Debuted the 'Smoothly Satisfying' Campaign
8
Songstress Water Campaigns
evian Taps Singer Dua Lipa in 'Drink True' Campaign
7
Spring-Ready Compact Baby Strollers
Colugo Debuted the New Chambray Just in Time for Spring
6
Sustainable Garden Cemeteries
Vancouver Cemetery Turns its Grounds into Heritage Gardens
5
QSR-Themed Collectible Figurines
The Funko Pop! White Castle Slider Figure is Coming Soon
4
Plastic-Free Doll Packaging
Zapf Creation Asked Its Young Fans' Input on Single-Use Plastic
3
Remixed Tile-Based Word Games
A Little Wordy is Fresh Take on Two-Player Tile-Unscrambling Games
2
Floral Children's Pajamas
Posh Peanut Debuts New Spring Collection Exclusively at Nordstrom
1
Handcrafted Quinceañera Gowns
Fifteen Roses is an Exclusive Quinceañera Label at David's Bridal
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Miniature Cooking Collectibles
The MasterChef Mini Brands Scale Down MasterChef Dishes
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Apocalypse Post Pandemic Art
The Apocalypse Inspired a New Collection of Paintings by Mishfit
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Adult-Focused Modeling Dough
Hasbro Revamps its Classic Scented Play-Doh for the Kidult Market
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Cozy Video Game Loungewear
The Super Mario Meets Gelato Pique Collection is Arriving in Japan
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Video Game-Inspired Homewares
The Super Mario Home Adventure Life Products are Game-Themed
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Rebellious Spring-Ready Apparel
Karu Research Presents its Newest Capsule for the SS24 Season
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Phygital Y2K Collections
Zara's Y2K Creatures Collection Shares Digital & Physical Products
Coming-Of-Age Digital Games
Uvula and AbleGamers Develop the Cartoonish To a T Game
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Cartoon Capsules
Boxlunch Celebrates Strawberry Shortcake’s 45th Anniversary with Collection
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Bright Nostalgic Playful Fashion
ERL Launches its New Vibrant Capsule During Paris Fashion Week
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Arcade-Style Metaverse Games
JD Sports Steps into the Metaverse with 'King of the Game'
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Customizable Vinyl Toys
Makeship Launches New Vinyl Figures Collection for Content Creators
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
NYC-Inspired Lifestyle Capsule
Quatersnacks Joined Forces with Carhartt WIP on a Collection
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
Sci-Fi Smartphone Grips
The PopSockets Dimensionals Star Wars Collection Includes Two Styles
Superhero-Themed Energy Drinks
GoPuff and Prime Video's Gen V Join Forces for Exclusive Launch
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Christmas-Themed Home Goods
LMC Debuts a Festive Christmas Capsule Perfect for Waiting Out Santa
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Phygital Kids Board Games
Playshifu's New 'Tacto' Board Game Combines AR with Physical Figurines
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Elevated Skatewear Collections
Pop Trading Company Debuts Its Spring/Summer 2023 Capsule
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Gamified Children's Productivity Apps
Kangaroutine Helps Kids Who Struggle with Routines
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Superhero-Themed Gaming Features
Marvel Snap Prepares to Launch the PvP Mode by January 31st
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Card-Comic Book Generators
Marvel Snap by Second Dinner is an Interactive Playful Card Game
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Landscape-Inspired Vibrant Sweaters
Cold Picnic Delivers Sweaters with the Affection Collection
Trading Card-Themed Games
Vintage '80s Game Garbage Pail Kids Receives a Modern Update
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest