This list will explore the top March 2025 toys trends, from the influx of retail workshops that offer hands-on, interactive experiences for kids to the return of nostalgic characters.
One product blending the nostalgic charm of board games with modern technology is the Tamagotchi Collections board game, which brings the beloved digital pet experience to the tabletop. Designed for two to four players, it challenges participants to earn high scores by nurturing multiple Tamagotchi creatures, creating a fun and interactive spin on a classic favorite.
Other brands like Maison Battat Inc. celebrate friendship, creativity, and positivity with products like the Hey Bestie™ doll line. Designed for children, these 5.5-inch dolls feature soft, brushable hair, minimal makeup, and eight points of articulation for realistic play. Each set includes two dolls dressed in colorful, interchangeable outfits, encouraging imaginative fun and style.
Top 20 Toys Trends in March
20
Recordable Otter Toys
Slumberkins' Otter Helps Kids Feel Connected to Love Ones No Matter How Far
19
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
18
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
17
Therapeutic Fidget Toys
Speks Magnet Balls Offer a Distraction from Everyday Stressors
16
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
15
Playful Valentine’s Activations
LEGO will Launch a Le Florist Flower Truck at the Well in Toronto
14
Block-Building Botanical Workshops
The LEGO Botanicals Le Florist Flower Truck Boosts Connection
13
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
12
Kidult Cougar Plushies
Build-A-Bear's "After Dark" Valentine's Day Collection Has Cuddly Cougars
11
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
10
Revived Crayon Collections
Crayola's Limited-Edition Pack Brings Back Retired Crayon Colors
9
Collectible Cartoon Candy Products
The Latest PEZ Products Call to Mind Popular Cartoon Franchises
8
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
7
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
6
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
5
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
4
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
3
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
2
Advanced Mobile Card-Collecting Games
Wizards Of The Coast Offers a Mobile 'Magic: The Gathering'
1
Chili-Centered Card Games
Bush's Chop. Drop. Chili! Helps Families Bond While Their Meal Simmers
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Cozy Talking Animal Games
Outfit7's 'My Talking Tom Friends 2' Features Pop Culture References
Doll-Inspired Shoe Collabs
Dr. Martens X Bratz Team Up to Drop a Statement-Making Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Anniversary-Commemorating Plush Toys
Sanrio Honors Kuromi's Anniversary with a GUND Collectible
Cartoon Mashup Qsr Meals
Hello Kitty TMNT Toys are the Latest in Mcdonald’s Happy Meals
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Virtual K-Pop Pets
BLACKPINK x Tamagotchi Lets Fans Raise Girl Group Members
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Zoomable Virtual Pets
The Tamagotchi Paradise is the First-Ever Tamagotchi with a Dial
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Football Club-Collaborative Digital Pets
Bandai and ACFC Join Forces in a Special Angel City Model
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Comic-Honoring Digital Pixel Pets
The Special Peanuts Tamagotchi Celebrates 75 Years
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Digital Pet Toy Exhibitions
The Tamagotchi Grand Exhibition Celebrates the Toy's 30th Anniversary
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Digital Pet Dining Experiences
Kura Sushi USA and Bandai Namco Partnered for a Tamagotchi Range
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Plushie Keychain Collectibles
The LINE FRIENDS Plushie Keychains are Playful and Expressive
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Playful Tech Capsules
The CASETiFY x Miffy Series Brings Nostalgic Charm to Tech Accessories
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Beauty Character Keychains
Tatcha Introduced a New Moisturizer with Playful, Bouncy Jiyū Chan
Fashion-Focused Novelty Collectibles
KIMMON Collectibles Combine Style with Self-Expression
Tiny Pet Habitat Collectibles
MGA's Miniverse: Make It Mini Animals Crafts Small Dwellings
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Beloved Plush Character Toys
Build-A-Bear Presents the New Collectible Sanrio Capsule
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Doll-Centric Festival Experiences
Barbie Dream Fest Brings the Iconic Doll to Life for Fans
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Returning Heritage Dolls
American Girl 40th Anniversary Historical Collection Relaunches Originals
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Iconic Customizable Plush Toys
Build-A-Bear x Hello Kitty and Friends Workshop Expands
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Adorable Remixed Board Games
Tokidoki Edition Monopoly Turns Classic Strategy into Pastel Pop Art
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Collectible Springtime Bunny Figurines
Topps I Love Bunnies Collectibles are Arriving for Easter
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety