Kanye West is the undisputed Don of personal branding and will cement this title with his upcoming performance on "American Idol." The rapperpreneur has parlayed his success in hip-hop into clothing lines, fashion collaborations and a number of lucrative endorsement deals. Kanye West has even become a successful blogger. In every endeavor, West is recognized as a vanguard--an enviable position for any marketer.
Kanye West is confirmed as a performer on Wednesday’s "American Idol" elimination episode, where he’ll stand on the "Idol" stage for the first time. Check out some of Kanye West’s other innovations in personal branding below.
18 Kanye West Branding Lessons
From ‘American Idol' Appearances to Insane Music Videos:
Marissa Brassfield — Mar 7, 2009 — Marketing
16
Kanye West Sells His Head For Ad Space
15
Rapper Car Salesmen
Ludacris, 50 Cent, Missy Elliott, LL Cool J, Snoop Dogg, Kanye West
14
Rapping Shoe Designers
Kanye West Creates Louis Vuitton Men Shoes
13
Openly Embracing Nudity
Kanye West, Rachael Ray to Ditch Clothing for Art's Sake
12
Flaming Red Sneakers
Kanye West's Footwear Release for Louis Vuitton Men
11
Data Moshing Music Videos
Kanye West and Chairlift Both Use Trippy Editing Technique
10
Cross-Branded Designer Sneakers
Kanye West and Louis Vuitton Catapult Street Shoes to the Mainstre
9
Manga-Style Accessories
Kanye West Jewelry
8
Paparazzi Bashing
Kanye West Arrested After Smashing Photographer's Camera
7
MP3 Doorbells
Replace 'Ding Dong' With 'Kanye West' Using iChime
6
Muppet Hip-Hop Revivals
Alligator Boots by Kanye West
5
Heartbeat Rhythm
Kanye West's Love Lockdown at 2008 MTV Video Music Awards
4
Hip-Hop Parodies
Kevin Pereira Gets Kanye West in '808s & Expiration Dates (Guac Lockdown)'
3
Superstar Backtracks
Kanye West to Perform at VMA
2
Celebrity Mega Brands
Kanye West in an Absolut World
1
Celebrity Search Engines
Search With Kanye West
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