Cheating on a loved one is like every comedy movie ever made. It is fun and exciting while you are in the middle of it, but they never have a good ending (except for 'The Hangover,' the elevator picture almost made me pee my pants).
Anyway, not only to do you have to deal with your own guilt after the deed is done, but you also have to suffer the consequences of the person scorned. In honor of all things cheater, we have compiled the 12 top infidelity innovations. Enjoy, you sinner.
12 Twists on Infidelity
12
Viral Retribution
Upset Exes Document Revenge On Their Cheating Men Online
11
Faking Infidelity
'Traces of an Imaginary Affair' Kit Makes You Look Like a Cheater
10
Dating Sites For Cheaters
'The Ashley Madison Agency' For Married People
9
Mysterious Political Magicians
Mark Stanford's Reappearing Act Reveals Infidelity
8
CheckMate Infidelity Test Kit
Catch Your Cheating Lover with Science
7
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
6
Sexual Double Standards
Hetero Cheating OK; Homo Cheating, Not So Much
5
Peculiar Relationship Penance
Cheating William Taylor Forced to Wear Sign
4
Real Divorces Over Virtual Love Affairs
Court : Second Life Sex IS Cheating
3
Offsets for Philanderers
CheatNeutral Funds Monogamy Projects and Awareness
2
Immoral Jewelery
Inspirational 'Lie Cheat Steal' Necklace for the Unethical
1
DIY Unfaithfulness Tests
The Semen Spy Kit Detects Infidelity on Your Sheets
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Videography Smartphone Cases
The 90 Degree Instinct Case Transforms the Samsung Galaxy Flip
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Film-Inspired Apparel Collections
A24 and Online Ceramics Launch 'Spring Breakers' Themed Apparel
Exaggerated Seating Solutions
The Ode to Chair 14 by Jiri Krejcirik Honors the No. 14 Chair
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Text Roulette Games
Hit Send is a High-Risk Card Game Based on Messaging Contacts
Customized Valentine's Cards
Angel's Envy is Sharing Personalized Cards for Valentine's Day
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Spicy-Sweet Breakup Pizzas
Pizza Hut's Goodbye Pies Help to Take the Sting Out of Splitting Up
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Fish Pic Dating App Bans
Tinder Announces Ban On All “Fish Pics” On The App
Adult-Oriented Classic Board Games
The Clue Conspiracy Board Game Updates a Classic
Lie Detector Test Cans
Simply Spiked Lemonade™ Introduces the #KeepitRealCan Campaign
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Vibrant Unwinnable Board Games
The No Worries If Not! Game by Billie Highlights Being a Woman
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Cheeky Wallet Designs
Thomas Finney Designs a Minimalist and Playful Condom Wallet
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Romantic Modern Lighting Sources
Graypants Designs the New Wick S Evening Light Source
Sensualized Dinner Dates
The K-Y Desire Darkroom Inspires Romance & Rediscovery
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Realistic Messy Romantic Gifts
The Messy Paper Anniversary Gift Boxes Embraces Imperfections
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Upside-Down Pastries
This Viral TikTok Recipe Layers Honey, Fruits or Veggies and Cheese
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Streetstyle Pretzel Concepts
Twisted by Wetzel’s is a New Concept for Millennials & Gen Z
Couples Recipe Books
Two Hot Asians' Recipe Therapy Book Serves Up Mealtime Inspiration
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Roulette-Style Jellybean Treats
Jelly Belly BeanBoozled 7th Edition Has Weird and Wild Flavors
Friendship-Focused Party Games
Catch the Vibe is a Battle to Prove Who Knows Their Friends Best
Interactive Connecting Word Games
The New York Times Introduces the Strands Game
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Modern Sin-Inspired Jewelry
Machine Gun Kelly Joins Stephen Webster on the GOSSIP Series
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Student-Friendly Digital Cookbooks
Cookin’ Somethin’ for College Shares User-Friendly Recipes
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Pizza-Themed Arcade Games
Mike’s Hot Honey Launched an 80s-Inspired Game Called Slice Hunter
Cheddar-Topped Cocktails
Skyy Vodka Shared a Cheddar Espresso Martini Recipe for April Fool's Day
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Date Planning Apps
DUO Helps Couples Enjoy Exciting Relationship Experiences with Their Partner
Judgment-Free Confession Booths
The Malibu Confession Booth Celebrates Authentic Self-Expression
Confetti-Filled Wrapping Papers
'FettiWrap™' Confetti Wrapping Paper Elevates Amusement
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Nowruz-Celebrating Collaborations
Even/Odd and Kiarostami Foundation Pay Homage to Iranian Cinema
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Intimately Flavored Snack Chips
These CHAZZ Kettle Chips Come in Two Slightly Obscure Flavors
Interactive Romantic Comedy Experiences
Netflix's Choose Love is its First Interactive Rom-Com
Cheeky Golf Pants
Twisted Tea Hard Iced Tea Introduced the Twisted Tea Cheater Pants
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Effortless Charcuterie Plates
TikTok's Viral "Girl Dinner" is a Meal Made of Small Bits and Bites
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Heavenly Behavioral Card Games
'The Holiest Crap' Card Game is Family-Friendly
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Wedding Crasher Weddings
HARD MTN DEW is Throwing an All-Expenses-Paid Wedding with a Catch
AI Dare Generators
AI Truth or Dare Puts a Personalized Twist on the Classic Game
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Cinematic-Inspired Terrazo Collections
Concrete Collaborative Unveils Night Palm x Stealing Beauty
Absurd Answer Card Games
'That Escalated Quickly' Has Players Put Responses in the Right Order
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
Free Gym Weddings
Blink Fitness is Helping Couples Tie the Knot on Valentine's Day
AI Wedding Vow Generator
This AI Tool Helps Relieve Some of the Pressure on the Big Day
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Relationship-Rating Couples Apps
The 'Kuziu' App Helps Couples Strengthen Their Bond
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Romantic Getaway Platforms
Travel Platform LOVU Introduces the BETA for its Romantic Travel App
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Cheese-Wrapped Pickles
Pickles in a Blanket is a Cheesy, Two-Ingredient Viral TikTok Snack
Burnout-Preventing Toolkits
The Upward Spiral Playbook Offers Strategies to Navigate Challenges
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
AI Dating Support
Flirt Like a Pro Uses AI To Create Witty Responses to Romantic Texts
Iconic Game Thriller Films
The Tale of the Tetris Game is Being Transformed into a Movie
Couple-Friendly Journaling Exercises
Venice Offers Psychology-Backed Journaling for Couples
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Romantic Scotch Whisky Cocktails
Glenfiddich Celebrated Valentine's Day with Special Cocktails
Film-Inspired Cookbooks
The A24 Cookbook 'Scrounging' Boasts Unglamorously Photographed Meals
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Cheese-Themed Entertaining Guides
'That Cheese Plate Wants to Party' Inspires Tasty Creations
Love Lock-Inspired Coffee Tables
Adrián M. Almonacid Designs the 4E Coffee Table
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Earnings-Based Relationship Calculator
Fair Share Calculator Splits Finances Based on Income
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Contemporary 1960s Italian Villas
The Twisted House Honors its Past with Modern Updates
Anonymous Letter Sending
Letters is a Charming Tool Allowing People to Send Letters in Secret
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Crowdsourced Fun Fact Databases
Straight Fax is an Online Space for Facts and References
Global Love Story Maps
WhereWeMet.Org Shares Love Stories on a World Map
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Shared Wedding Planing Tools
Zola's Split the Decitions Uses Reduces Wedding Planning Conflict
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Graphic Novel-Inspired Animations
Scott Pilgrim Takes Off Unveils a Teaser for its Upcoming Series
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Canned Fish Dinner Dates
Ali Hooke's Tin Fish Date Night is an Unexpected, Now-Viral Idea
Third-Person Noir Games
Joshua Briggs Presents the New Sleight of Hand Game Launch
Poison-Inspired Cocktails
The Alchemist Serves Drinks from an "Assassin's Teapot"
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Coin-Flipping Statistics Games
Heads or Tails Hero Invites Users to try Their Odds
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
Seamless Wedding Planners
The Nook Theory Wedding Planner Makes Wedding Planning Fun & Easy
Failure-Celebrating Festivals
The Faal Festival Was a One-of-a-Kind Experience
Improv Scene Generators
Instant Improv Suggestions Bolsters Creativity for Performers
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Simple Joke Platforms
Gigglet is a Simple Webste that Tells 10 "Dad Jokes" a Day