Over the last few years there have been a number of H&M collaborations. This has been beneficial in two ways. Not only has partnering with established brands and designers elevated H&M's status around the world, it has also made couture clothing accessible to a larger audience. Through these H&M collaborations, labels such as Versace, Maison Martin Margiela and Sonia Rykiel have benefitted in terms of exposure and reach.
More than that, the H&M collaborations have targeted celebrities as well including Madonna, David Beckham and Lady Gaga. By working with the best, the Swedish retailer continues to push the boundaries when it comes to fashion, style and, of course, fashion fads. At the end of the day, however, H&M writes, "High-fashion design doesn’t have to be a matter of price."
27 Examples of H&M Collaborations
From Accessible Designer Attire to Pop Star Retail Partnerships:
Meghan Young — Oct 27, 2014 — Pop Culture
25
Fast Festival Fashion
The H&M Loves Coachella Collection is Concert-Themed
24
Affordable Foot Couture
Jimmy Choo for H&M Puts Shoe Mavens In Footwear Heaven
23
Fabulous Fruit-Printed Pieces
The Versace for H&M Cruise 2012 Collection is Pastel Chic
22
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
21
Online Stylista Lines
The H & M Elin Kling Collaboration Gives Power to Online Fashionistas
20
Buff Athlete Trunks Ads
The David Beckham x H&M Swimwear Campaign is Full of Tattoos
19
Sporty Fashion Collaborations (UPDATE)
The Entire Alexander Wang H&M Collection is Revealed
18
Excessively Couture Accessories
H&M Reveals Official Images for the Anna Dello Russo Collection
17
Sporty Fashion Collaborations
Official Alexander Wang for H&M Images Star Isabeli, Joan & Raquel
16
Economical Haute Couture
Lanvin for H and M Men Collection Brings High Fashion to the Mainstream
15
Graphic Geometry Menswear
The Versace for H&M Cruise 2012 Menswear Campaign Stands Out
14
Affordable Bejeweled Designer Collections
Anna Dello Russo for H&M is Eccentric and Eclectic
13
Upcycled Fast Fashion Lines
This H&M Fashion Collection is Made Out of Recycled Apparel
12
Collaborating Knitwear
Sonia Rykiel and H&M Team Up for a Parisian Chic Collection
11
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
10
Construction Site Clothing Campaigns
The David Beckham for H&M Bodywear Spring 2014 Ads Are Rugged
9
Accessible Designer Attire
The Margiela X H&M Collection is for the Fashionable Man
8
Upcycled Clothing Drive Campaigns
Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
7
Affordable Urbanite Couture
The Alexander Wang x H&M Collection Preview is Athletic-Themed
6
Designer Scrap Attire
The H & M Waste Collection is Made from Lanvin Scraps
5
Pop Star Retail Collaborations
The Lady Gaga Partnership is One of the Best H&M Collaborations Yet
4
Unisex Designer Collaborations
Isabel Marant for H&M Makes Luxury Affordable for the Masses
3
Soccer Star Holiday Ads
The David Beckham for H&M Christmas Collection Campaign is Revealing
2
Moroccan Fashion Films
The Marni for H&M Line Releases its New Commercial
1
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
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Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Luxury Statement Outerwear
Canada Goose and Reformation Join Forces on a New Collection
Filmmaker-Backed Movie Apparel
Sofia Coppola Lends Her Work to Uniqlo for a Graphic Shirt Series
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Glamorous Capsule Collection
7 For All Mankind Partners with Anna Dello Russo for a New Collection
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Monochrome Sophisticated Apparel
The Blvck Paris x Keith Haring Capsule Offers Dynamic Artistry
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Classic Heritage-Inspired Fashion Lines
Laura Ashley Collaborates with Joanie on a 29-Piece Line
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Graphic Collaborative Streetwear Series
PUMA and STAPLE Join atmos Tokyo on a New Collection
Collaborative Panelled Sneakers
Mita Joins adidas on a New Iteration of the Samba Sneaker
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Illustrated Streetwear Collections
Stella Mccartney Teamed Up with Yoshitomo Nara for a New Line
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Student-Designed Footwear Collections
Dr. Martens and Central Saint Martins Join Forces in 2023
Sustainability-Backed Denim Collections
The RE/DONE x Pamela Anderson Collection is Chic
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Vintage-Inspired Minimal Clothing
Sean Wotherspoon Unveils a Vintage Gap Collection
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
Nature-Inspired Collaborative Designs
Marimekko and IKEA Join Forces on the BASTUA Collection
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Jade-Tonal Collaborative Sneakers
Maha Creates a Pair of the adidas Samba Sneaker Model
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Artistic Ready-to-Wear Fashions
The Latest Louis Vuitton x Yayoi Kusama Collaboration is Spotted
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Americana-Inspired Collaborative Fashion
A.P.C. and JW Anderson Join Forces on a New Collection
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Sporty Back-to-School Collections
Forever 21 Partners with Reebok for Back-to-School Season
Timeless Influencer-Backed Womenswear
Mint Velvet Launches a Collaboration with Grece Ghanem
Food-Hued Serveware
The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Collaborative Varsity Lifestyle Streetwear
OVO and Playboy Join Forces on a New Collection
No-Fuss Fashion Collections
MM6 Maison Margiela Debuts Its Resort 2024 Collection
Y2K Collaborative Bright Fashion
Blumarine Joins Heaven by Marc Jacobs on a New Collection
British-Inspired Collaborative Apparel
JW Anderson and UNIQLO Join Forces on a New FW23 Capsule
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Multi-Brand Retail Partnerships
Good American Comes to H&M as a Part of 'H&M with Friends'
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
High-Fashion Outerwear Lines
The Maison Kitsuné X and Wander Collab Combines Fashion and Function
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Rapper-Inspired Clothing Collections
boohooMAN Collaborated with the American Rapper Toosii
Elegant Fashion Shows
Naomi Campbell and PrettyLittleThing Collaboare for New York Fashion Week
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Eco-Friendly Biker Boots
H&M's Knee-High Biker Boots are Sustainable
Colorful Emotion-Evoking Decor Series
H&M Home and PANTONE Launch a Interior Decor Collection
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Collaborative Patterned Active Apparel
adidas Joins Marimekko on a New Capsule for SS23
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Collaboration-Heavy Spring Collections
PLEASURES Announced Its Spring 2023 Capsule
Collaborative Luxury Eyewear Capsules
Maison Margiela and Gentle Monster Unveil New Eyewear
Fast Fashion Songstress Collections
The Rita Ora x Primark Collection Features Multi-Season Styles
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Collaborative Vintage Buying-In Services
Weekday and Beyond Retro Join Forces on Archive Pieces
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Flower-Graphic Buttoned Shirts
Marni and Carhartt Join Forces on a New Collection of Shirts
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Everyday Tennis-Style Apparel
GANNI Taps Prince for a New Tennis-Inspired Summer Collection
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Asymmetrical Collaborative Shirts
Lacoste's COMME des GARÇONS Shirt Readies for FW23
Contemporary Collaborative Collections
Mytheresa and Courrèges Debut a 17-Piece Fashion Collection
Nostalgic Collaborative High Fashion
Julien Dossena Presents a Capsule for JPG Haute Couture
Affordable Uniform Exchanges
M&S Collaborates with Oxfam on a Charitable School Uniform Initiative
Collaborative Circular Collections
H&M Launches a New Apparel Collection with Heron Preston
Lively Reinterpreted Apparel
Thom Browne Pays Homage to California in a Saks Fifth Avenue Capsule
Extensive Collaborative Kids Apparel
Palace Gap is a Collaborative Effort Between Two Brands
Collaboration Candy Clothing Collections
The Justice x Jelly Belly Collection Has Sweet Styles
Luxe Basketball Sneaker Collaborations
Balmain and PUMA Join Forces on a New Sporty Capsule
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Community-Honoring Eclectic Fashion
GANNI and Barbour Join Forces on a New Collection
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Centurion-Honoring Artful Collections
The Disney100 x H&M Capsule is Designed by Trevor Andrew
Chic Summer-Ready Apparel
Zalando Launches a New 40-Piece Capsule Collection with Paco Rabanne
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Sleek High-Fashion Eyewear
COS Launches an Iconic Eyewear Collection with Linda Farrow
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Circular Pre-Loved Fashion
H&M Launches a Resale Platform in Cooperation with ThredUp
Cartoon-Inspired Fashion House Tributes
Givenchy and Disney Celebrate 100 Years
Collaborative Denim Collections
Lucky Brand Partners with Laura Ashley on a New Capsule Collection
Childrens Resale Platforms
Hanna Andersson Launches a Resale Marketplace with Archive
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Sustainable Clothing Collection Collaboartions
Craghoppers and the National Trust Join Forces