These Gillette marketing tactics range from clever to downright crazy.
Always tending to a mostly male audience, the razor company has come up with some incredibly innovative ways to leverage the brand. This Olympics season has, in particular, seen many stunts by Gillette, many of which have had a strong cultural connection. Most recently, the brand developed a custom-made razor set for Ryan Lochte, a US olympic swimmer known for his enthusiasm for diamond-encrusted products. Other campaigns by the brand include interactive ads, clever apps and funny commercials, many of which have gone viral.
This razor company keeps shaving modern with its ability to connect to a customer base. Keeping people talking and making viewers pay attention, there's no stopping this hair-conscious brand.
15 Gillette Marketing Tactics
From Bejeweled Shaving Tools to Deluxe Disposable Razors:
Courtney Scharf — Aug 14, 2012 — Marketing
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$100,000 Razors
The Zafirro Iridium Razor is the World's Most Expensive Men's Shaver
13
Razor-Sharp Rides
The Egochine B by Paolo De Giusti Looks Inspired by Men's Shavers
12
Interactive Shaving Campaigns
BBDO Germany Creates the Clever Gillette Shave Reminder Towels
11
Mullet Manscaping Ads
The New Fusion ProGlide Ad From Gillette is All Laughs
10
Shaving Mobile Apps
Gillette Launches uArt Application for iPhone
9
Gillette Launches Advergame
The Undetectables Promote Stealth Razor
8
Giant Razorblades
Huge Gillette Razors Smooth Ice on Back of a Zamboni
7
Bejeweled Shaving Tools
Ryan Lochte Receives Diamond Encrusted Razors From Gillette
6
Dapper Grooming Campaigns
Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
5
Deluxe Disposable Razors
The $1,600 TwinLuxe Shaving Set for Your $2 Gillette
4
Podium-Inspired Razor Campaigns
The Gillette 'Step Up for Gold' Stunt Integrates Olympic Fever
3
Etched Hair Strands
The Gillette Proglide Vies for the Guiness World Record for Smallest Ad Ever
2
Luxe Auto-Inspired Shavers
These Bolin Webb Razors are for Those Who Prefer to Shave With Swag
1
Dangerous Sport Star Ads
Roger Federer's Gillette Ad Makes Precision a Priority
Related Ideas
Photoshopped Athletic Attacks
The Shark Olympics Series is Dangerously Competitive
Baby Toupees
Little People Sporting Big People Hairstyles
Buzz-Worthy Style
Kristen Stewart's Hair Sets The Web on Fire
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
Olympic Models
Ryan Lochte Goes Fashionisto in GQ Magazine
Everyday Champion Advertisements
The Nike 'Find Your Greatness' Commercial is Empowering
Vibrant Mens Sportswear
2010 Australian Open Fashion That Burst With Color
Shaving Faces Into Hair
6 Bizarre Razored Hairstyles
10 Creative CLM BBDO Campaigns
From Daredevil Renovations to Glorifying Death
Professional Fashion
The Gillette Guide to Stylish Workwear
Theatrically Athletic Editorials
The Photoshoot by Moo King for Fashion Magazine Stars Ishie W
Man Ponytails
Celeb Hair Atrocities
27 Hairovations
From Shaving Stencils to Head Tattoos
Pixelated Luxury Cars
The United Nude Lo Res Lamborghini Countach is a Rough Ride
Men's Fashion Trends
The Gillette Guide to Lookin' Good
Tennis Pro Pinups
Rafael Nadal Photo Shoot
Digit-Enveloping Razors
The Ring-Shaver Revolves Around Concentrated Ease and Agility
$100,000 Razors
The Zafirro Iridium Razor is the World's Most Expensive Men's Shaver
Layer-Shedding Campaigns
The Gillette ProGlide Ads Takes It All Off
Credit Crunch Self Promotion
Innovative Business Cards to Get You Noticed
Tranvestites to Sell Razers
Philips Satinelle Ad
Hideous Fashion Flashbacks
The ‘Sexy People' Blog Showcases Your Worst 90s Fashions
24 Rad Razors
From Fossil Shavers to Nanotechnology-Enhanced Razorblades
Sexism at Wimbledon?
Tournament Accused of Mistreating Venus Williams & Female Players
20 Innovations in Shaving
Gradient Typographical Installations
Run by Monica Bonvicini Was Created for the Summer Olympics
Heinous Hair Fails
The Comb-Over Gets Its Own Site
Futuristic Eastern Sedans
Glidex 2020 Concept Vehicle is Specially Designed for Chinese Roads
Scandalous Shaving Ads
Babyliss Men Shaver Poster Pushes Grooming Etiquette for Make-Out Sessions
Mullet Fashiontography
Vogue Paris March 2010 is Living Dangerous in ‘En Permission'
Stunning Desert Surfer Films
Electric Blue Heaven by Globe Features Superstar Dion Agius
Celebratory Blogs
Rafael Nadal Discusses His Defeat of Roger Federer at the Australian Open
Comical Olympic Travel Ads
The Escape the Madness Campaign Encourages Visiting Ireland
25 Rad Razors
From Luxe Auto-Inspired Shavers to Razors with Rulers
Back-to-Life 3D Performances
The Tupac Coachella Hologram by AV Concepts is Incredibly Convincing
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
Sculpted Stache Campaigns
Philips Electric Razor Ads Emphasize Skin Around the Mustache
Traffic-Stopping Tennis Apparel
Federer, Nadal & Williams Preview US Open Wardrobes
Ghostly Luminous Portraits
Photographer Wittner Fabrice Illuminates Vietnam with Light Stencils
Baby Faces on Adults
Schick Quattro Razors Creepily Transform Your Face
Kaleidoscopic Tennis Fashion
2009 U.S. Open Outfits Span the Color Spectrum
Candy-Filled Trains
Cadbury Joyville Steam Engine Surprises Sydney Commuters With Sweets
12 Magnificent Mullets
From Mullet Fashiontography to 'White Trash Weddings'
Hockey Mullet T-Shirts
The Patrick Kane 'Mullet Mania' Tee Gets Fans Excited
Turbo Eco Autos
Dalibor Pantucek's Skoda Rapid is a Super Efficient Car
Mullet Manscaping Ads
The New Fusion ProGlide Ad From Gillette is All Laughs
Adrenaline Rush Drug PSAs
GlaxoSmithKline 2012 Olympics Spot Stars Marlon Devonish
Sleek Bathroom Decor
These Kontextur Viktor Holders are for Toothbrushes and Razors
Compact Car Razors
The Sleek Audi Traveling Shaver by Poling Huang
Dual Citizenship Footwear
These Repetto Flag Ballerina Flats are Multi-National
Record-Breaking Swiss Shaves
The Gillette World's Biggest Shave Mows Roger Federer's Facial Hair
Swiss Superstar Shoes
The Roger Federer Nike Trainer 1 is for Tennis Pros Only
Flat-Pack Shavers
The Carzor Razor is Designed to Let You Smooth Out Your Stubble in a Pinch
DIY Virtual Moustaches
Schick Adds Mo's to Your Photos
Sensual Laquered Supercars
Renault's 'DeZir Concept' Features Emotion-Invoking Style
Olympic Swimmer Rivalry Parodies
The 'Call Me Lochte' Video Pits Phelps Against Lochte
$30,000 Shaving Tools
The Hommage Damascene Razor
Curvy Eco Racecars
The Lance Concept Car is the Fuel Cell-Powered Future of Racing
Gillette Launches Advergame
The Undetectables Promote Stealth Razor
Gangster Shaving Knives
The George Christou 'G Blade' Looks like a Deadly Weapon
Soapbox Shaving Kits
Chad Kirsebom Designs the Perfect KEEN Facial Hair Removal Set
Phones That Shave
The Rong Zun 758 is a Literal Razor Phone
Shaving Ads
Philips Arcitecs' Hairy Apple
Flexible Shavers
The Folding Razor is a Sharp Invention
Hairy Back Razors
The 'Mangroomer' Helps You Get to Those Hard to Reach Areas
Bulbous Electrocars
The Pulse's Electric Propulsion Motor Makes it Environmentally Friendly
Giant Razorblades
Huge Gillette Razors Smooth Ice on Back of a Zamboni
Lawn Shaving
Bic Razor Campaign
Massive Shaving Murals
Gillette Artistically Features The World's Biggest Shave
11 Swift Shaving Tools
Taking off a Layer, from Necklaces to Fossils
Beauty Tutorial PSAs
The 'Don't Cover it Up' Video is Powerful
Sports Therapy Ads
The Wilson Tennis Roger Federer Commercial is About Feelings
Crystal-Covered Convertibles
The Anjuny Swarovski Crystal-Covered Smart Car is a Blinged Ride
Shaving with Fossils
The Mastodon Razor
Deluxe Disposable Razors
The $1,600 TwinLuxe Shaving Set for Your $2 Gillette
Comic Olympic Volunteer Videos
The 'Happiest Olympic Worker' Video Goes Viral with Dry Humor
Controversial Couture Weapons
This Louis Vuitton Handgun from Machine Guns Vegas is Luxurious
Sinuous Shavers
Ascanio Afan de Rivera Costaguti Revamps Women's Razors
City-Exploring Stunt Shorts
The DC Shoes 'Gymkhana FIVE' Video Showcases Extreme Driving
Measured Sport Commentary Charts
The 'Social Olympics Buzz' Infographic Examines Twitter Usage
Six Bladed Circular Shaving
The Rolling Razor
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
Etched Hair Strands
The Gillette Proglide Vies for the Guiness World Record for Smallest Ad Ever
Expressive Shaving Campaigns
Philips Male Grooming Encourages Men to Express Themselves
Cost-Efficient Eco Cars
The Ultra Lightweight Vehicle Will Cost 40 Cents Per Charge
Poofy Femme Mullets
Big Hair For the Black and White Editorial 'Tough Love' in W Magazine
Garden-Infused Campaigns
This Piri Ad by CURB Uses Living Plants
Rockstar Badass Combs
The Jon Mav Micbrush will Brush Away All Morning Blues
Gum-Licking Celeb Stunts
Trident Brazil Creates Funny Campaign With Comedienne Sabrina Sato
Rapid Car Competitions
Volkswagen Fast vs. Fast Pits the 2012 Jetta GLI Against Fastest People
Nanotechnology-Enhanced Shaving
The Panasonic Arc & FX Diamond
Tattletale Eco-Cars
The Intel Connected Smart Car Spills the Beans to Police and Insurers
Eco Gadgets
Wind Up Shavers
Sea Predator Sporting Tributes
The Shark Olympics Video Makes an Argument for Animal Participation
Sleekly Slim Shavers
The Gerhardt Kellermann Razor Design is Cutting Edge
Dangerous Sport Star Ads
Roger Federer's Gillette Ad Makes Precision a Priority
High-Tech Precision Razors
The Remington Touch Control Trimmer Shaves with Accuracy
Body Grooming Videos
Gillette Launches Ad With Shaving Tips for the Groin
Synchronized Siren Stunts
The 'Car Alarm Symphony' by Improv Everywhere is Noisy
Celebrity Male Mashups
Gillette Merges Celeb Faces to Form the Perfect Englishman
Phony Manscaping Promotions
The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor
State-Smelling Scents
Baxter of California and Colette Bring You the Smell of California
Blade Protectors
The Razor Holder Will Keep You and Your Razor Safe