Its 2021 and genderless cosmetic products are still on the rise—even though, quite frankly, they should be the norm at this point. While the industry is working on confronting stigma and expanding the category, with a focus on inclusion and positivity, some pioneering examples of genderless cosmetics, fragrances, and skincare captured our attention with functional formulas and packaging done right.
Vietnam-born and Vancouver-based natural skincare brand Glacyo, for example, boasts an Amber Extract Anti-Aging Serum. The formula contains 69 Glacial Marine Minerals, Amber Extract, Ferulic Acid, Hyaluronic Acid, and a synergistic blend of Vitamins C, E, and B5.
Drugstore makeup brand Revolution Beauty, on the other hand, launched a TikTok beauty pageant earlier this year. The company emphasized the lens of celebrating diversity, inclusivity, and genderless beauty.
15 Genderless Cosmetic Products
15
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
14
Eco Gender-Free Fragrances
CK EVERYONE is an Environmentally Conscious Fragrance for All
13
Cruelty-Free Unisex Fragrance Collections
Thin Wild Mercury's Line is Genderless & Eco-Friendly
12
Amber-Powered Anti-Aging Serums
Glacyo Boasts a Multi-Functional and Genderless Self-Care Product
11
Gender-Neutral Beauty Collections
GEKA's Genderless Beauty Collection Uses Sustainable Packaging
10
Genderless Sustainable Makeup
Down Boy Studio is a Toronto-Based Makeup Label for Creatives
9
Genderless Grooming Products
STMNT Grooming Goods are Formulated for an Array of Uses
8
Sustainable Genderless Skincare
Ayond Offers Products Inspired by Resilient Desert Plants
7
Next-Gen Beauty Pageants
Revolution Beauty Created a Beauty Pageant for the Tiktok Generation
6
Youthful CBD Skincare
MOOD's Wellness & Personal Care Products are Functional & Genderless
5
AI-Developed Millennial Fragrances
O Boticário & IBM Created Fragrances with Machine Learning
4
Eco-Friendly Genderlesss Fragrances
Henry Rose Debuted Its Sevents Invigorating Fragrance, Smyth
3
D2C Fragrance Kits
Snif Helps Consumers Experience a Scent Before They Buy
2
All-Natural Functional Fragrances
Shocks of Love's Scent Rituals Support Daily Self-Care Rituals
1
Genderless Fragrance Gift Sets
Henry Rose Unveils the Wardrobe Gift Set in Time for the Holidays
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Easy-Wearing Fragrance Mists
Calvin Klein Hair & Body Perfume Mists are Fresh and Effortless
Feel-Good Fruity Body Mists
Essence's Juicy Bomb Body Mists Share Affordable, Long-Lasting Scents
Japanese-Inspired Beauty Products
IKI Skin Care Launches Six Transformative Products
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Skin-Friendly Solid Fragrances
Good Chemistry Solid Perfumes are Travel-Friendly and Alcohol-Free
Hybrid Body Care Brands
Hybrid Body Care Brand HedgeLeap Redefines Fragrance and Skincare in One
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Alcohol-Free Perfume Gels
Dolce & Gabbana Dolce Eau De Parfum Gels are Delicate & Sensorial
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Transformative K-Beauty Skincare
JiYu Brings Korean Skincare Science to Western Consumers
Glow-Boosting Sensorial Skincare
Good Intent by No7 is an Affordable Product Range for Glass Skin
Minimalist Performance-Driven Skincare Brands
Saint Jō Skincare Enters the Beauty Market
Science-Backed Floral Skincare
MAMONDE Makes for Effective, Accessible Skincare for GenZAlpha
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
High-End Skin Essentials Collections
Christian Dior Delivers a Strategic Evolution in Luxe Beauty
Fragrance Collection Debuts
Gente Beauty's New Fragrance Collection Blends Elegance and Emotion
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Scientifically Inspired Skincare Brands
Skön - Beautifully Strong is a New Premium Skincare Brand
Essential Skincare Sets
Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials
Waterless Functional Makeup Debuts
LIXR Beauty Launched at Sephora in the U.S. and Canada
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Water-Based Fragrances
UNI's Naturally Inspired Scents are Gentle, Skin-Friendly and Hydrating
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Luxurious High-Performance Skincare
EOL Skincare Offers a Hydrating and Anti-Aging Product Lineup
Simplified Skincare Routines
Bubble Skincare Spotlights its Skincare for Post-Glam Care
Premium Skincare-Makeup Hybrids
Outside In Delivers Performance Formulas That Nurture and Beautify
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Premium Youth Skincare
Kinside Supports Gen Alpha with Safe, Simple Skincare Made for Their Age
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Festive Luxury Skincare Bundles
Biossance Unveils Limited-Edition Holiday Sets for 2025
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Professional K-Beauty Innovations
VT-Cosmetics' Us Debut at Ulta Beauty is Highly Anticipated
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Korean-Made Vegan Skincare
OLIVIAUMMA Launched Nationwide at Sephora With Two Exclusives
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
Eco-Friendly Deodorant Lines
Humble Brands Partners with Jason Momoa for Sustainable Personal Care
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Sensorial Texture Formulation Collections
Seppic Unveils the Beauty Cosmic Odyssey Collection
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Canadian Luxury Skincare Brands
Skincare Line Ädesē Launches with a Luxe Minimalist Ethos
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Perfume-Pearl Skincare Fragrances
Guerlain Introduced the Aqua Allegoria Perle Fragrances
K-Beauty-Inspired Skincare Ranges
Herbalife HL/Skin Features Five Products in Three Categories
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Accessible Botanical Skincare
Indie Lee Botanicals is Coming to Whole Foods Market
Skin-Caring Intimate Products
Hey Sweet Cheeks Offers a Skincare-First Approach to Sexual Wellness
Illuminating Skincare Balms
Haus Labs' Bio-Radiant Glassy Highlighter Balm Features 64% Skincare
Gentle Personal Care Collections
The Native Sensitive Series Has Simple, Hypoallergenic Fragrances
Valentine's Day-Themed Beauty Packaging
Graydon Skincare Debuts V-Day Packaging for Its Face Food
Minimalist Skincare Product Lines
Muji Launches the Official Muji Skincare Range
Scientist-Founded Skincare Brands
Parëva Beauty Shares Radical Transparency and Proven Results
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Scented Body Cleansers
Evolvetogether Transforms Daily Showers Into Fragrant Escapes
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Functional All-Natural Fragrances
Biology Fragrances Blends Functional Wellness & Modern Perfumery
Science-Forward Skincare Debuts
Mother Science Launches its Malassezin Line at Sephora
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Sheer Second-Skin Enhancers
No Makeup Makeup's No Fragrance Fragrance Applies FlexScent Technology
Refillable Plant-Powered Skincare
Folie Helps Skincare Consumers Do More with Less
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Marine Biotech Skincare
Dulcie's Packaging Uses a Bio-Based, 100% Home-Compostable Material
Aromatic Body Spritzes
This Glossier Body Care Drop Shares Familiar Scents in New Formats
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Biocompatible Skincare Ranges
Naturium Debuts on Amazon Canada with Cult-Favorite Product Lineup
Scientifically Proven Beauty Kits
IDC DERMO, a Quebec-Based Skincare Company, Boasts Holiday Kits
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
K-Beauty Skincare Collections
COSRX Receives the Prestigious Amazon’s Choice Badge
Advanced Dermocosmetics Collections
Teoxane's Skincare Solutions Share Clinically Proven Formulas
Sensorial Jelly Serums
Milk Makeup's Skin-Caring Serum Sticks Take After Its Viral Jelly Tints
Upifting Floral Fragrances
5 SENS' Happy Tears Eau de Parfum Shares "Serotonin in a Spray"
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
Skincare-Based Makeup Launches
Glow Recipe Extends its Nourishing 'Hues Collection'
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Twist-Dispense Cleansing Balms
Remedy's Derm Dissolve Features Smart, Hygienic Packaging
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Luxurious Skin Essentials Lines
Christian Dior Has Launched the OFF/ON Skin Essentials Collection
Biotech Skincare Brands
GLASSFX Offers the Next-Generation of Glass Skin
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
All-Natural Youth Skincare
Just for Teens Makes Age-Safe Daily Skincare for a New Generation
Giftable Sparkly Moisturizers
Bubble Skincare's Slam Dunk Glam Edition Comes in Festive Packaging
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Co-Created Menopause Skincare
Marcelle Made the Revival+ Vitality Menopause Range with 400 Women
Versatile Hydrating Mists
The Glazing Mist by Rhode Delivers Instant Dewy Skin in a Bottle
Gel-to-Water Fixing Sprays
Revolution Jelly Mist Refreshes and Sets Makeup Looks
Clean Hormone-Friendly Skincare
EVER Skincare Supports Women Through Hormonal Skin Changes
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
Gently Formulated Skincare Sets
Marcelle Unveiled Holiday Sets Ideal as Stocking Stuffers
High-End Skincare Holiday Kits
SkinCeuticals Introduced a Series of Holiday Gift Sets for 2025
Cost-Conscious Clinical Skincare
Wildfleur Makes Accessibly Priced Skincare with Proven Actives
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Refreshing Genderless Fragrances
Windows Down by Henry Rose is its Latest Clean Beauty Offering
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Small-Batch Skincare Brands
Collage Skincare Champions Canadian Beauty with Scientific Formulas
Grocer-Launched Vegan Skincare Products
Natural Grocers Has Expanded Its Private-Label Offerings
Celebrity-Backed Body Oils
Cyklar’s Popular Vitamin C Body Oil Launches At Sephora
Beauty Ingredient Innovations
BioQ Showcases Ingredient Innovation at in-cosmetics Global
Plant-Derived Wilderness Skincare Companies
Wylder Organics' Range Boasts Wildcrafted Ingredients
Affordable Skincare Expansions
Bubble Skincare Launches Full Collection at Major Canadian Retailer
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Accessible Luxury-Grade Skincare
Grimoire Makes Potent, Proven Solutions for Modern Life
Mom-Approved Skincare Lines
Bubble is Keeping Mom Covered This Mother's Day Season
Skincare-Fortified Makeup Lines
Isamaya Ffrench Launches the 'Core Collection' Makeup Line
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Scentless Personal Care Capsules
Bio-D Launches a New Fragrance-Free Personal Care Collection
Uncomplicated Youth Skincare
Binomial Takes a Pared-Back Approach to Problem-Solving Skincare
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Sensorial Fragrance Samples
Arcade Beauty's ScentSeal Features a Gel Formula That Applies to Skin
Ethical Clean Beauty Lines
Tai Beauty Group Has Expanded the Accessibility of Its Clean Beauty
High-Performance Solid Cosmetics
Groupe GM Introduces Solid Labs for Solid Cosmetic Production
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object