In recent years, the popularity of body-positive campaigns has exponentially grown and many brands, as well as artists and designers, have taken a stance through an inclusive marketing initiative or a boundary-pushing project. Some more progressive than others, these body-positive campaigns are predominantly geared toward Millennial and Gen Z crowds who have chosen to not abide by ideals but celebrate what is natural and beautiful.
Two of the more striking body-positive campaigns come from London. Daisy May Collingridge, a graduate from Central Saint Martins, has debuted a series of textile art that portray "overlapping layers of skin-like rolls." On the other hand, Karoline Vitto from the Royal College of Art has designed an avant-garde body-positive fashion collections that is meant to accentuate bodily bulges and rolls.
15 Body-Positive Campaigns
From Body-Positive Swimwear Brands to Gen Z Underwear Campaigns:
15
Extravagant Body Positive Artworks
Daisy May Collingridge's Fabric Bodysuits Celebrate Beauty
14
Body-Positive Swimsuit Campaigns
Chromat Celebrates Cellulite Through Empowering Humor
13
Unique Avant-Garde Wallpaper
MuralsWallpaper Debuts a Collection of 'Blue Nude' Inspired Murals
12
Size-Inclusive Activewear Subscriptions
YogaClub is a Personalized Yoga Subscription Box
11
Body-Positive Luxury Fashion
Rodarte and Universal Standard's Collab Features Sizes from 00 to 40
10
Size-Inclusive Bridal Runways
The Knot & Kleinfeld Bridal Hosted an Inclusive Show at NYFW
9
Blogger-Led Inclusive Swimsuit Lines
Katie Sturino x Bruna Malucelli's Collab is Fun & Elegant
8
Body-Positive Skincare Brands
Love AnyBody Makes Affordable Body Care for Chafing & Stretch Marks
7
Feminist Cannabis Culture Platforms
Dope Girls Zine Celebrates Female and Non-Binary Creatives
6
Avant-Garde Body-Positive Fashion
Karoline Vitto's Designs Accentuate Bodily Bulges and Rolls
5
Body-Positive Swimwear Brands
Forever Summer Swim Prioritizes Size, Diversity and Inclusivity
4
Empowering Body Confidence Guides
The 'Get Body Posi' Guide Aims to Inspire Self-Love
3
Body-Positive Dining Experiences
Dine Naked Bristol Is Hosting Nude Dining Events For Inclusivity
2
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
1
Inclusive Swimwear Campaigns
Chromat's Summer Campaign Sets Empowering New Pool Rules
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Chic Sustainable Swimwear Designs
MABI Swimwear Debuted the Gaia Capsule Collection
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Empowering Compression Bathing Suits
Londre Bodywear's Latest Collection is Dubbed Where's Vulva
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Sex-Positive Art Collections
Carne Bollente Debuts a Capsule of Sex-Positive Apparel and Ceramics
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Provocative Pre-Fall Fashion
Natasha Zinko Unveils the BACK 2 CAMP Capsule for Pre-Fall
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Affordable Summer Apparel
J.C. Penney and Prabal Gurung Partner on a Women's Apparel Collection
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Y2K Brand-Backed Denim
Playboy Launches its First Official Denim Line for Men and Women
Sustainable Period-Proof Swimwear
The Triangle One Piece from Pantys Boasts Carbon Neutral Fabrics
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Inclusive Collaboration Swimwear
Gillette Venus and The Saltwater Collective Partnered on Swimwear
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Uplifting Underwear Capsules
Monki and BDDF Released a Limited-Edition Underwear Line
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Stunning Size-Inclusive Swimwear
Universal Standard Debuts its Swimwear Line with Inclusive Sizing
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Neon Pink Swimwear
Londre Bodywear Launches Neon Pink Capsule Collection Ahead of Earth Month
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Playful Sun-Safe Garments
SwimZip Offers a Range of Sun-Safe Products for Children