The top August 2021 luxury ideas offer a look at the way the industry is adapting and recovering after a challenging few years. With some of the most foundational aspects of the luxury industry disrupted, and some of these changes may be permanent, brands are changing the kinds of experiences they offer, how they reach high-end clientele and more. Now that many people are opting for remote work opportunities where possible, the hospitality industry is offering an increasing number of work-from-hotel options. Leading travel company Hurtigruten Expeditions even implemented a new initiative called Work From Ship that connects guests to high-speed Internet.
To reach new audiences, especially affluent Millennial and Gen Z shoppers, luxury brands are offering branded outfits and accessories for the metaverse, virtual fashion experiences and collectible NFTs.
Top 50 Luxury Trends in August
50
Residential-Focused Superyachts
The Somnio Yacht Liner Features 39 Luxury Apartments
49
Dynamic Figure-Flattering Bikinis
Monday Swimwear's New Neon Pink Color is Eye-Catching
48
Greek Modernist Oases
Modernism Meets Tradition in Kalesma Mykonos
47
Fluidity-Honoring Summer Luxe Menswear
The Burberry Spring/Summer 2022 Range Celebrates Freedom
46
Sci-Fi-Inspired Luxurious Superyachts
The Estrella Superyacht Sports a Unique Split-Hull Design
45
Utilitarian Luxury Packaging
The Chanel Factory 5 Collection Plays with Unconventional Packaging
44
Stunning Custom Closet Design
Rimadesio's 2021 Closet Design Merges Form and Function
43
Performance-Focused Car Campaigns
Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling
42
Holographic Luxury Jewelry
Boucheron Launches its Collection of Rainbow High Jewelry
41
Miniature Bag Charms
Fendi's Nano Leather Bag Charms are Tiny Functional Accessories
40
Monogramed Fashion House Speakers
The Louis Vuitton Horizon Light-Up Speaker is Otherworldly
39
Limited Edition Space-Inspired Timepieces
The Space Watch Features NASA's Retro 'Worm' Logo
38
Chic Skateboard Deck Bags
The Hermès Skateboard Bolide Bag is Finished with an Expected Component
37
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
36
Sleek Curvaceous Sports Cars
The Ferrari 296 GTB Has an Aerodynamic Design with a Pop-Up Spoiler
35
Affordable Skeleton Tourbillon Watches
ZEROOTIME's Archer Series Includes Two Timepieces
34
Hyper-Textured Waterproof Clogs
Crocs x Salehe Bembury Collaboration Drops a High-End Crocs Shoe
33
Minimalist Ultra-Luxurious Jewelry
Ring Concierge Dropped a New Line of Must-Have Gold Jewelry
32
Dry Carbon Fiber Superyachts
The Saturnia Superyacht is Conceptualized by Lazzarini Design Studio
31
Virtual Luxury Fashion Outfits
Off-White's Fall/Winter 2021 Collection Includes Bitmoji Outfits
30
Italian Architecture-Inspired Knitwear
Malo Cashmere Present its Fall/Winter 2021/22 Collection
29
Colorfully Designed Technical Garments
The A-Cold-Wall* Resort 2022 Capsule is Functional
28
Seamless Molded Activewear
Aritzia's New TNA 'Body' Covers All the Basics and Does it Well
27
Pride Portrait NFTs
Givenchy Parfums Created Its First NFT to Support LGBTQIA+ Causes
26
Maze-Inspired Hand-Tufted Rug Lines
Kevin Francis Design Boasts a Striking Modern Rug Capsule
25
Sea Urchin-Informed Digital Overcoats
The Fabricant and Toni Maticevski Collaborate on a Launch
24
Opulent Bedroom Basketball Hoops
The Louis Vuitton x NBA Mini Basketball Hoop is Co-Branded
23
Eco-Conscious Luxury Sneakers
The New Louis Vuitton Sneaker 'Charlie' is Environmentally Friendly
22
Supercar-Inspired Luxury Watches
Atowak Ettore High Performance Watches are Inspired by Supecars
21
Olympics-Inspired Luxury Watches
OMEGA Added Two Gold Timepieces to the Tokyo 2020 Collection
20
Pet-Friendly Luxury Sustainable Bags
Prada's Re-Nylon Carrier is Made from Regenerated Materials
19
Old-World Inspired Salons
The Harrods Beauty Salon Embodies Old-World Glamor
18
Sleek Military-Inspired Watches
Corniche Brand's Season Two 'Heritage Chronograph' Watch
17
European Courtyard-Inspired Flagship Stores
AMO Designed Off-White's Latest Flagship Store
16
High-End Electric Sports Cars
Everrati and Superperformance Set to Release Electric Ford GT40
15
Curated Skincare Boxes
Dr. Ava's New Skincare Box is Designed to Keep the Skin Glowing This Summer
14
Celestial-Themed Luxury Watches
Grand Seiko Set to Release New Starry SBGZ007 Spring Drive Model
13
Work-From-Ship Initiatives
Hurtigruten Expeditions Offers High Speed Internet to its Passengers
12
Comfortable Chunky Sandals
The Alexander McQueen Tread Sandal Has a Form-Fitting Ergonomic Design
11
60s-Inspired Sports Uniforms
Ben Sherman Releases Team GB Athletes’ Olympic Uniforms
10
Luxury Rainboot Collaborations
Diemme Teams Up With Rains to Create the Ultimate Rainboot
9
Opulent Multi-Metal Timepieces
The URWERK UR-102 GAÏA is Made with Aluminum and Platinum
8
Artisan-Supporting Leather Bags
Sapahn Produces a Wide Range of Fair-Trade Luxurious Leather Bags
7
Elegantly Dramatic Eyewear
The New Vera Wang Eyewear Collection Exudes Fierceness
6
Luxury Multimedia Platforms
JAY-Z Partners with Modern Luxury Media to Launch 'EDITION'
5
Skin-Renewing Regenerating Serums
La Mer Boasts a Formula to Help with Youthful-Looking Skin
4
Anime-Inspired Red Wines
Kurand Brings Attack on Titan's Marleyan Red Wine to Reality
3
Playful Game-Inspired Luxury Watches
The Astronomia Monopoly References the Classic Board Game
2
Luxe Samurai-Inspired Timepieces
The G-Shock MRG-B2000BS-3A Commemorates MR-G's 25th Anniversary
1
Geometric Jewelry Collections
The Clash de Cartier Collection Highlights Daring New Designs
Related Ideas
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
Authenticated Luxury Shops
The eBay Luxury Exchange Accepts Pre-Owned Luxury as Currency
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Luxurious Airline Amenity Kits
Etihad Airways Debuts Giorgio Armani Loungewear and Amenity Kits
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Elevated Overzied Sunglasses
Giant Vintage Unveils the New Luxe Collection
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Ultra-Luxurious Accessories
Philipp Plein Celebrated the Launch of his New Jewelry and Watch Lines
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Luxury Statement Outerwear
Canada Goose and Reformation Join Forces on a New Collection
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Outdoor-Ready Luxurious Fashion Series
Fendi Unveils its Latest Collection Made for FW24
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Eco-Luxury Menswear Brands
HyperNatural Boasts a Performance-Driven, Sustainable and Luxe Fabric
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Travel-inspired Sophisticated Fashion Collections
Lemaire Debuts the Spring/Summer 2024 Capsule
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Ulta-Luxurious Hydration Gift Sets
Augustinus Bader's Limited-Edition Set Features Best-Sellers
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Versatile Luxury Outwear
For 2023, Mackage Boasts a Slick and Performance-Driven Capsule
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Circular Luxury Accessories
Coachtopia is a Circular Sub-Brand from Coach
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
On-the-Road Fashion Shows
The Louis Vuitton Pre-Fall 2023 Collection Debuted in South Korea
Tennis-Inspired Sportswear Lines
Sergio Tacchini's Spring/Summer 2023 Line is Sporty and Elegant
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Leather-Clad Luxe Fall Fashion
Bottega Veneta Unveils its FW23 Collection in Milan
Dreamy Collaborative Diamond Jewelry
Bleue Burnham & Sky Diamond Unveil their Vault Altitude Range
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
No-Fuss Fashion Collections
MM6 Maison Margiela Debuts Its Resort 2024 Collection
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Edgy Leather Fashion Collections
KULAKOVSKY Specializes in Handcrafted Leather Goods
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Next-Gen Diamond Jewelry
MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
Sophisticated Technical Fall Fashion
Kaptain Sunshine Presents its New Range for the FW23 Season
Luxe Fall-Centric Fashion Capsules
mfpen Unveils its Latest Capsule for the FW23 Season
Caged Luxury Homeware Collections
Hermès’ New Homeware Capsule Debuted at Milan Design Week
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Luxury Design Shows
The Living Luxe Design Show Will Take Place on April 19 Through April 21
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Virtual Luxury Archives
The Manolo Blahnik Archives Provides a Look at Exquisite Craftsmanship
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Direct-to-Consumer Eyewear Capsules
TORUS Eyewear Launches Its Inaugural Line, Titled 'The Cosmos'
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Nostalgic Luxe Vacation Fashion
Dua Lipa x Versace's La Vacanza Offers a Nod to 90s Style
Timeless Workwear Collections
visvim Just Recently Released Its Fall/Winter 2023 Offerings
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Sophisticated Summer Capsules
Giorgio Armani Launches its Summer-Ready 'Mare' Collection
Airline Amenity Add-Ons
Etihad Airways Launches a New Amenity Kit and Loungewear Selection
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sustainable Futuristic Fall Footwear
Ancuta Sarca Presents a New Dynamic Range for FW23
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Luxury Lunar Year Capsules
Burberry Releases a Maximalist Year of the Rabbit Collection
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Dynamic Muted Luxury Fashion
Prada Presents Let's Talk About Clothes for the FW23 Season
Cloud Technology-Inspired Fashion
AHLUWALIA Presents the Symphony Unlocked Capsule for FW23
Liberating Themed Fashion Capsules
AELIZA Presents its New Extensive Autonomy Capsule
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Urban Luxe Streetwear Collections
clothsurgeon Presents the FROM THE ROW TO THE ROAD Capsule
Demure Summer-Ready Capsules
LILYSILK Launches its 2023 Must-Have Summer Collection
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Spring-Ready Luxurious Formal Menswear
Louis Vuitton Presents its Formal Men's Range for SS24
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Chic Summer-Ready Apparel
Zalando Launches a New 40-Piece Capsule Collection with Paco Rabanne
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Luxe Outerwear Show Events
Moncler Genius Presents its Impressive Art of Genius Live Show
Luxury Travel-Friendly Skincare Collections
Valmont Announces Its Mini Luxury Capsule for Summer
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Vibrantly Colorful Luxe Fashion
Marni Presents its New FW23 Collection in Tokyo This Week
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life