The top August 2021 luxury ideas offer a look at the way the industry is adapting and recovering after a challenging few years. With some of the most foundational aspects of the luxury industry disrupted, and some of these changes may be permanent, brands are changing the kinds of experiences they offer, how they reach high-end clientele and more. Now that many people are opting for remote work opportunities where possible, the hospitality industry is offering an increasing number of work-from-hotel options. Leading travel company Hurtigruten Expeditions even implemented a new initiative called Work From Ship that connects guests to high-speed Internet.
To reach new audiences, especially affluent Millennial and Gen Z shoppers, luxury brands are offering branded outfits and accessories for the metaverse, virtual fashion experiences and collectible NFTs.
Top 50 Luxury Trends in August
50
Residential-Focused Superyachts
The Somnio Yacht Liner Features 39 Luxury Apartments
49
Dynamic Figure-Flattering Bikinis
Monday Swimwear's New Neon Pink Color is Eye-Catching
48
Greek Modernist Oases
Modernism Meets Tradition in Kalesma Mykonos
47
Fluidity-Honoring Summer Luxe Menswear
The Burberry Spring/Summer 2022 Range Celebrates Freedom
46
Sci-Fi-Inspired Luxurious Superyachts
The Estrella Superyacht Sports a Unique Split-Hull Design
45
Utilitarian Luxury Packaging
The Chanel Factory 5 Collection Plays with Unconventional Packaging
44
Stunning Custom Closet Design
Rimadesio's 2021 Closet Design Merges Form and Function
43
Performance-Focused Car Campaigns
Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling
42
Holographic Luxury Jewelry
Boucheron Launches its Collection of Rainbow High Jewelry
41
Miniature Bag Charms
Fendi's Nano Leather Bag Charms are Tiny Functional Accessories
40
Monogramed Fashion House Speakers
The Louis Vuitton Horizon Light-Up Speaker is Otherworldly
39
Limited Edition Space-Inspired Timepieces
The Space Watch Features NASA's Retro 'Worm' Logo
38
Chic Skateboard Deck Bags
The Hermès Skateboard Bolide Bag is Finished with an Expected Component
37
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
36
Sleek Curvaceous Sports Cars
The Ferrari 296 GTB Has an Aerodynamic Design with a Pop-Up Spoiler
35
Affordable Skeleton Tourbillon Watches
ZEROOTIME's Archer Series Includes Two Timepieces
34
Hyper-Textured Waterproof Clogs
Crocs x Salehe Bembury Collaboration Drops a High-End Crocs Shoe
33
Minimalist Ultra-Luxurious Jewelry
Ring Concierge Dropped a New Line of Must-Have Gold Jewelry
32
Dry Carbon Fiber Superyachts
The Saturnia Superyacht is Conceptualized by Lazzarini Design Studio
31
Virtual Luxury Fashion Outfits
Off-White's Fall/Winter 2021 Collection Includes Bitmoji Outfits
30
Italian Architecture-Inspired Knitwear
Malo Cashmere Present its Fall/Winter 2021/22 Collection
29
Colorfully Designed Technical Garments
The A-Cold-Wall* Resort 2022 Capsule is Functional
28
Seamless Molded Activewear
Aritzia's New TNA 'Body' Covers All the Basics and Does it Well
27
Pride Portrait NFTs
Givenchy Parfums Created Its First NFT to Support LGBTQIA+ Causes
26
Maze-Inspired Hand-Tufted Rug Lines
Kevin Francis Design Boasts a Striking Modern Rug Capsule
25
Sea Urchin-Informed Digital Overcoats
The Fabricant and Toni Maticevski Collaborate on a Launch
24
Opulent Bedroom Basketball Hoops
The Louis Vuitton x NBA Mini Basketball Hoop is Co-Branded
23
Eco-Conscious Luxury Sneakers
The New Louis Vuitton Sneaker 'Charlie' is Environmentally Friendly
22
Supercar-Inspired Luxury Watches
Atowak Ettore High Performance Watches are Inspired by Supecars
21
Olympics-Inspired Luxury Watches
OMEGA Added Two Gold Timepieces to the Tokyo 2020 Collection
20
Pet-Friendly Luxury Sustainable Bags
Prada's Re-Nylon Carrier is Made from Regenerated Materials
19
Old-World Inspired Salons
The Harrods Beauty Salon Embodies Old-World Glamor
18
Sleek Military-Inspired Watches
Corniche Brand's Season Two 'Heritage Chronograph' Watch
17
European Courtyard-Inspired Flagship Stores
AMO Designed Off-White's Latest Flagship Store
16
High-End Electric Sports Cars
Everrati and Superperformance Set to Release Electric Ford GT40
15
Curated Skincare Boxes
Dr. Ava's New Skincare Box is Designed to Keep the Skin Glowing This Summer
14
Celestial-Themed Luxury Watches
Grand Seiko Set to Release New Starry SBGZ007 Spring Drive Model
13
Work-From-Ship Initiatives
Hurtigruten Expeditions Offers High Speed Internet to its Passengers
12
Comfortable Chunky Sandals
The Alexander McQueen Tread Sandal Has a Form-Fitting Ergonomic Design
11
60s-Inspired Sports Uniforms
Ben Sherman Releases Team GB Athletes’ Olympic Uniforms
10
Luxury Rainboot Collaborations
Diemme Teams Up With Rains to Create the Ultimate Rainboot
9
Opulent Multi-Metal Timepieces
The URWERK UR-102 GAÏA is Made with Aluminum and Platinum
8
Artisan-Supporting Leather Bags
Sapahn Produces a Wide Range of Fair-Trade Luxurious Leather Bags
7
Elegantly Dramatic Eyewear
The New Vera Wang Eyewear Collection Exudes Fierceness
6
Luxury Multimedia Platforms
JAY-Z Partners with Modern Luxury Media to Launch 'EDITION'
5
Skin-Renewing Regenerating Serums
La Mer Boasts a Formula to Help with Youthful-Looking Skin
4
Anime-Inspired Red Wines
Kurand Brings Attack on Titan's Marleyan Red Wine to Reality
3
Playful Game-Inspired Luxury Watches
The Astronomia Monopoly References the Classic Board Game
2
Luxe Samurai-Inspired Timepieces
The G-Shock MRG-B2000BS-3A Commemorates MR-G's 25th Anniversary
1
Geometric Jewelry Collections
The Clash de Cartier Collection Highlights Daring New Designs
Related Ideas
Luxury Brand Book Launches
Louis Vuitton Unveils From Louis to Vuitton Book Celebrating Its Legacy
Incredibly Sophisticated Fashion Capsules
SIMKHAI Presented Its Fall 2026 Ready-To-Wear Collection
Ultra-Chic High-End Ski Capsules
The Gucci Altitude Collection is Stylish and Functional
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Ultra-Sophisticated Luxury Fashion Capsules
The Fendi Fall 2026 Ready-To-Wear Collection is Chic
High Fashion Clog Collabs
Crocs x Jean Paul Gaultier Meld Comfort With Couture in New August Drop
Layering-Forward Luxury Fashion Capsules
Prada Presented Its Fall 2026 Ready-To-Wear Collection
Pre-Fall Retro Fashion Capsules
Gucci's Pre-Fall 2026 Line References Its 1970s and 1990s Archives
Equestrian-Inspired Runway Shows
The Hermès Fall 2026 Ready-To-Wear Collection is Ultra-Chic
Modern Minimalist Apparel Collections
Auteur Studio’s Latest Summer Edit is Refined and Sensual
Mini Dupe Fragrances
Luxe Scent Profiles Inspired Some Bath & Body Works Summer 2026 Launches
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Youth-Focused Luxury Fashion Platforms
&Coach is a New Fashion Platform by Coach, Focused on Gen Z
Luxury Handbag Subscription Tiers
Zero Collective Offers the Handbag Club Membership
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Luxury Resort Apparel Collections
Auteur's Resort 2025 Collection Brings Cosmic Romance
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Luxury Jewelry Collection Expansions
Prada’s Couleur Vivante Collection Shines in a New Campaign
Next-Gen Niche Perfumes
Top Scents Collection Spotlights Up-and-Coming Perfumers
Lifestyle Brand Summer Campaigns
Kendall Jenner Stars in the Summer 2025 FWRD Edit
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Elegant Everyday Bag Designs
The Fendi Way Handbag Collection is Luxurious and Ultra-Chic
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Luxe Tailored Fall Menswear
The Louis Vuitton Fall 2026 Capsule Collection is Academic Elegance
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Luxury Hotel Fashion Capsules
The Ritz-Carlton and Late Checkout Unveiled Chapter Two
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Essential Skincare Sets
Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Luxury Watch Mystery Boxes
Arena Club Brought Its Slab Pack Model to Luxury Timepieces
Cosmopolitan City-Inspired Fashion Capsules
Chanel Debuts the Métiers D'art 2026 Collection
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Luxury Furniture Line Collections
Promemoria Unveiled a Luxury Furniture Line at Milan Design Week
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Ultra-Chic Luxury Winter Capsules
The Louis Vuitton Ski 2025 Collection is High-End
Motorsport-Inspired Travel Accessories
Porsche Canada Released a Spring Lifestyle Collection
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Ultra-Elegant Sharp Fashion Capsules
The Saint Laurent Fall 2026 Capsule Relies on Sharp Tailoring
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
Intimacy-Informed Fashion Capsules
The Row's Spring 2026 Ready-To-Wear Collection is Chic
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Sensorial Luxury Cosmetics
Prestige Beauty Brand Marc Jacobs Beauty is Relaunching in 2026
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Italian Summer-Ready Luxury Campaigns
TOD'S Released the Vacanze Italiane 2026 Campaign
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Womens Ski Collections
Women's LV Ski 2025 2025 is High Performance
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
Alpine Couture Luxe Capsules
The LV Ski 2025 Collection Blends Technical Performance with Elegance
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Modern Urban Living Outwear
Moose Knuckles Has Unveiled Its Spring/Summer 2026 Collection
Hospitality Home Decor
Marriott Design Shop Launched Hotel-Inspired Furniture
UV Protective Lifestyle Accessories
Velvet Eyewear Expands Its Velvet Trends Trademark
Anniversary Travel Series
Kith for TUMI 50th Anniversary Set blends luxury travel with streetwear
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Film-Inspired Luxe Fashion Capsules
Emilia Wickstead's 2026 Line is Inspired by Bonjour Tristesse
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Residential Luxury Travel
Four Seasons Introduces Home-Like Suites for Extended Yacht Stays
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Parisian-Inspired Holiday Campaigns
Louis Vuitton Names Its 2025 Campaign Le Voyage Des Lumières
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Curated Luxury Travel Packages
The easyJet Holidays Luxury Collection Offers Five-Star Experiences
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Prescription Eyewear Line Expansions
QUAY’s Optical Line Expands With Fall 2025 Collection
Heritage-Inspired Bold Workwear
Beams Plus FW25 Lineup Revives American Traditional Tailoring
Luxury Lifestyle Festivals
Informa Markets & Hk Tourism Board Launch the Festival of Connoisseurs
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Luxury Gaming Capsules
The Balenciaga x PUBG Collaboration Delivers Couture for Battlegrounds.
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Immersive Seaside Retreats
Burberry Transforms One&Only Aesthesis into an Iconic Brand Experience
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Mediterranean-Inspired Luggage Capsules
TUMI Has Unveiled the Mediterranean Escape Collection
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Immersive Polar Exploration
Atlas Ocean Voyages Expands Luxury Arctic Expedition Travel
Immersive Art Travel Programs
Marriott launches artist residency stays
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Utility Style Capsules
A. SOCIETY x New Era Utility Capsule Introduces Magnetic Caps and Eyewear
Resort-Style Yacht Experiences
VidantaWorld’s ELEGANT Yacht Brings Resort-Style Luxury to Sea
Holiday-Themed Luggage Campaigns
TUMI Debuts 'Gift Joy' Featuring Red and Black Toned Pieces
Destination-Driven Luxury Dining
Seabourn Introduced Alaska-Inspired Culinary Cruise Experiences