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Convergence
Trend Report for Little Diversified Architectural Consulting
02.22.22
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Top 4: Restaurant Shops
Restaurant Shops
Top 4: In-Mall Support
In-Mall Support
Top 4: Reflective Display
Reflective Display
Top 4: Car-Free Retail
Car-Free Retail
Custom Report Briefing
Convergence
Rich Glenny, James Farnell, Daniel Montano & Little Diversified Architectural Consulting Team
Zahra
Feb 22nd, 2022 Want an update on this report's topic? Click here.
This report explores examples from architecture that represent the Pattern of Opportunity, Convergence in retail and beyond.
With the ease of online shopping and the fact that it's become the primary form of consumption for many consumers, people require more incentive to shop in stores. Being able to see and test products is till a main motivation for customers to shop in-stores, and creative displays help elevate those experiences. Other potential pathways to success include offering heightened convenience or service.
Insight Related Image: Restaurant Shops
Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Insight Related Image: In-Mall Support
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Idea Image: Modular Strip Malls
Modular Strip Malls
StudioPOD Design Proposed Conceptual Modular Retail Space for Strip Malls
Idea Image: Mental Health Library Pop-Ups
Mental Health Library Pop-Ups
Feelings Library Dedicated Space to Londoners' Mental Health
Idea Image: Hybrid Hair Salons
Hybrid Hair Salons
'THIC Studio' is a Hair Salon That Doubles as a Photography Studio
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This hyper-condensed format provides a one-page snapshot of the highlights from your reports, giving you a bird's eye view of the top takeaways and insights.

For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.

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Our standard report format divides content into three sections: Consumer Insights which feature opportunities within a 1-5 year time frame, Clustered Lists for thorough competitor and market scoping and Individual Examples featuring best-in-class case studies.

This format includes all three report sections as featured in the Classic format (Consumer Insights, Clustered Lists and Examples) with article content included along with every idea for further reading.

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Image Slide: Insights Title Page
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Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Trend - While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.

Insight - With the ongoing pandemic changing how people shop and engage with brands, and the growing popularity of of ecommerce, consumers now need more to be drawn to in-person shopping experiences. Factors like convenience and enhanced experience, often associated with online shopping, now need to be replicated in brick and mortar spaces in order for consumers to prioritize going.
Trend Themes
1. Hybrid Retail Spaces - Retail shops are merging with cafes and restaurants to create hybrid spaces that provide a unique experience for customers.
2. Curated Allergy-friendly Products - Stores that cater to specific dietary requirements have become more popular and provide an opportunity for entrepreneurs to showcase their curated product lines.
3. Fashion and Food Collaborations - Fashion and food collaborations are becoming more common as retailers look for new and unique ways to attract customers in-store.
Industry Implications
1. Retail Industry - Retailers need to adapt to changing consumer preferences and offer a unique shopping experience to attract customers in-store.
2. Food and Beverage Industry - The food and beverage industry has seen an increase in demand for restaurants and cafes that offer unique and Instagrammable experiences for customers.
3. Fashion Industry - The fashion industry can collaborate with food and beverage companies to create unique in-store and online experiences that attract customers and boost sales.
Hybridized Shop-and-Dine Spaces
Hybridized Shop-and-Dine Spaces
Farrells Overhauls a Mesmerizing 19th Century Building in London
Hybrid Retail Cafes
Hybrid Retail Cafes
Greggs Opens its Tasty by Greggs Cafe Concept in Primark's Flagship Location
Boutique Flagship Restaurants
Boutique Flagship Restaurants
Breitling Unveiled its Flagship Shop with a Cafe and Restaurant
Playful In-Store Cafes
Playful In-Store Cafes
Primark Collaborated on a Greggs Cafe and a Fashion Capsule Collection
Allergy-Friendly Hybrid Grocers
Allergy-Friendly Hybrid Grocers
The Rundle General Store Offers Curated Produce and a Cafe Space
SCORE 5.5
Popularity
Activity
Freshness
Pattern of Opportunity: convergence
Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
What common goal is your hybrid retail solution attempting to achieve?
Overlooked Opportunity #1 - Workshop Question
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In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.

Insight - The COVID-19 pandemic has dramatically reshaped the economy, with many businesses struggling to survive amid in-person shopping restrictions. Consumers are well aware of this fact, with social media movements urging consumers to shop and dine locally–from local designers and businesses to national brands big and small–to help boost the economy. These consumers are looking to avoid the giant, multi-national retailers and recognize the need to support the businesses in their area.
Trend Themes
1. Supporting Local Businesses - The closure of in-store browsing and shopping due to COVID-19 restrictions has prompted the creation of simplified solutions that make it easier for consumers to shop and dine locally, presenting opportunities for retailers to offer localized goods and services.
2. Innovative Shopping Apps - Brands are creating mobile apps that prioritize efficiency, safety, and customer experience to make shopping easier and safer for consumers, presenting opportunities for app development companies and retailers.
3. Omnichannel Experiences - Malls are beginning to explore omnichannel approaches that bring together physical and digital retail, aiming to create new streams of sales and customers for stores, and presenting opportunities for retailers to expand their reach using digital channels.
Industry Implications
1. Retail - Retailers need to adapt to changing trends and consumer behaviors to ensure they stay competitive and meet the needs of their target market.
2. Technology - Technology companies can create innovative solutions that make shopping and dining experiences easier and more efficient, helping retailers to strengthen their relationships with customers.
3. Hospitality - Hospitality businesses such as restaurants in malls need to explore new ways of reaching customers and providing their services, such as through online ordering platforms and home delivery.
Branded Business-Supporting Shopping Apps
Branded Business-Supporting Shopping Apps
Cadillac Fairview Debuted the LiVE by CF Shopping App
In-Mall Restaurant Ordering Platforms
In-Mall Restaurant Ordering Platforms
Square One Food District Partners with EasyPeasy Marketplace
Curated Back-to-School Shopping Programs
Curated Back-to-School Shopping Programs
PREIT's Small Surprises Features Stylist-Picked Goods
Branded Line-Reducing Mall Apps
Branded Line-Reducing Mall Apps
The CF Guest List Beta Reduces Line Waits for Efficiency & Safety
SCORE 3.1
Popularity
Activity
Freshness
Pattern of Opportunity: reduction
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
How can Little make it easier for consumers to shop at strip malls amid fluctuating shopping restrictions?
Overlooked Opportunity #2 - Workshop Question
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Reflective Display
Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.

Insight - For the average consumer, the benefits of shopping online include the variety of choices, ability to personalize, and convenience. The ease with which they can now purchase and have customized shopping journeys online has made many consumers less likely to shop in-store. Retailers are having to adapt their brick and mortar experiences to these modern ways of shopping in order to compete.
Trend Themes
1. Interactive Smart Mirrors - Businesses can leverage interactive smart mirrors to offer personalized shopping experiences and contactless checkout options, bridging the gap between physical and online retail.
2. Phygital Fashion Shops - Phygital fashion shops integrate new technologies like eTale Bluetooth chip tags to deliver real-time product tracking, analytics and data-driven solutions to enhance customer experience.
3. Tech-enabled Shopping Experiences - Technology-driven shopping experiences, such as smart mirrors, virtual try-ons and personalized styling recommendations, can help retailers compete with the convenience of online shopping by offering a seamless and personalized buying journey.
Industry Implications
1. Retail Industry - Incorporate innovative technologies to improve customer experiences, personalize shopping journeys and reduce interactions between customers and staff.
2. Fitness Industry - Integrate interactive home gym equipment like Lululemon's Mirror to offer customers a personalized online workout experience, showcasing products in-store and enabling easy online purchases.
3. Fashion Industry - Create phygital retail spaces with smart mirrors, eTale Bluetooth chip tags, and other new technologies for real-time product tracking and data-driven solutions to provide an enhanced buying experience.
Tech-Enabled Shopping Experiences
Tech-Enabled Shopping Experiences
H&M Group is Piloting New Technology in Cos Retail Spaces
In-Store Home Gyms
In-Store Home Gyms
Lululemon Installed an Interactive Home Gym Mirror in 40 Canadian Stores
Interactive Smart Mirrors
Interactive Smart Mirrors
The FirstLook Smart Mirror Converges Digital & Physical Experiences
Phygital Fashion Shops
Phygital Fashion Shops
Afterpay & AFC Made an Experiential Retail Space for Four Emerging Brands
AR Beauty Mirrors
AR Beauty Mirrors
Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff
SCORE 7.1
Popularity
Activity
Freshness
Reflective Display
Connected mirrors help retailers personalize the shopping journey
How could Little prioritize customer experience powered by technology?
Overlooked Opportunity #3 - Workshop Question
ADD TO LIST link
Car-Free Retail
Retail companies and developers are putting the onus on a car-free future
Trend - Temporary pedestrian-friendly spaces have been popular in North America. Recently, the car-free future is being established permanently through the development of specialized neighborhoods or retail stores that specifically accommodate only cyclists, commuters, and pedestrians.

Insight - Contemporary consumers—especially Millennials and Gen Z—are aware of the growing consequences of climate change and feel a sense of duty in doing their part for the planet. As a result, many are opting-in for eco-friendly choices in their day-to-day in order to decrease their carbon footprint and lower pollution. This is motivated not only by an individual need for peace of mind but also a desire for an increased standard of living in urban communities.
Trend Themes
1. Permanent Car-free Spaces - Developers and retail companies are establishing permanent car-free spaces to accommodate eco-friendly consumers.
2. Directional Walk-encouraging Ads - Advertising campaigns are encouraging pedestrians to visit eco-friendly businesses by providing walking directions in urban areas.
3. Zero-carbon Neighborhoods - Urban planning programs are focusing on net-zero energy consumption for sustainable neighborhoods that are designed with circular and biomaterial consumption systems.
Industry Implications
1. Retail - Retail companies can benefit from establishing car-free or pedestrian-only spaces to accommodate eco-conscious consumers.
2. Real Estate - Developers and architects can take advantage of the trend towards car-free and sustainable neighborhoods in urban areas.
3. Urban Planning - Urban planning programs and initiatives can incorporate net-zero energy consumption into their design, and prioritize circular and biomaterial consumption systems to create sustainable cities.
Car-Free Furniture Stores
Car-Free Furniture Stores
This New IKEA Store Accommodates Pedestrians, Cyclists & Commuters
Car-Free Neighborhoods
Car-Free Neighborhoods
Culdesac Tempe is Paving the Way to an Eco-Friendly Future
Zero-Carbon Neighborhoods
Zero-Carbon Neighborhoods
Arney Fender Katsalidis Designed an Eco-Conscious Neighborhood in Rome
SCORE 5.3
Popularity
Activity
Freshness
Car-Free Retail
Retail companies and developers are putting the onus on a car-free future
How might shifts in mobility impact the potential long-term success for strip malls?
Overlooked Opportunity #4 - Workshop Question
Image Slide: Specific Examples Title Page
ADD TO LIST link
Hybrid Retail Storefronts
Metaverse, Schmetaverse Showcases Next-Gen & Traditional Design
'doors.' recently opened access to an experiential pop-up offering fashion, art, tech and beauty called Metaverse, Schmetaverse. This pop-up in SoHo coincides with New York Fashion Week and it will be open for a month, sharing 50 fashion and accessories designers, 10 up-and-coming artists, and 10 beauty brands by Beautyque NYC. This pop-up showcases digital and AI artists, as well as creatives who work with more traditional techniques such as crocheting, embroidery and handknitting.

At the brick-and-mortar location, doors. will be hosting a variety of events, including presentations, panel discussions and times for people to meet the designers. The interior of the space is decorated with 300 yards of semi-sheer fabrics, which will later be donated to the Fashion Squads School.
Feb 10th, 2022
Trend maing image: Hybrid Retail Storefronts
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Trend Themes
1. Hybrid Retail Pop-ups - Brands can blend physical and digital experiences through curated pop-ups to reach consumers in a personalized and immersive way.
2. Multi-sensory Showcases - Brands can create multi-sensory experiences incorporating both traditional and cutting-edge art forms to engage and captivate consumers both online and offline.
3. Sustainability & Upcycling in Design - Brands can promote sustainable practices by incorporating upcycling and donation into their design and event planning processes.
Industry Implications
1. Fashion - Fashion brands can leverage hybrid retail pop-ups to connect with consumers in a more personalized and engaging way, especially during key events like fashion weeks.
2. Art & Design - Art and design brands can showcase multi-sensory experiences by blending traditional and digital art forms in interactive settings.
3. Beauty - Beauty brands can participate in hybrid retail pop-ups that showcase their products while also promoting sustainability and upcycling through donation and reusing materials for future events.
SCORE 7.1
Popularity
Activity
Freshness
Related Examples
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Hybrid Autonomous Grocery Stores
Nourish + Bloom Market is a Frictionless Store in Georgia
The 1,500 square foot Nourish + Bloom Market in Fayetteville, Georgia recently opened its doors as the first African American-owned autonomous grocery store in the world, complete with powerful technology to support seamless shopping experiences. In partnership with digital transformation solutions company UST, this first-of-its-kind frictionless grocery store was made possible and it is full of innovative and advanced systems for retail.

Jilea Hemmings, Founder and CEO of Nourish + Bloom Market, said, "The idea of the store occurred to us during the pandemic. We wanted to provide a solution for customers where they wouldn't have to wait in line or touch anything while checking out."

The store features IoT-based, real-time food temperature measurement, integrated with robotic delivery systems and its own app that permits customers to enter by scanning a QR code.
Feb 1st, 2022
Trend maing image: Hybrid Autonomous Grocery Stores
Trend Themes
1. Autonomous Grocery Stores - The concept of frictionless grocery stores powered by technology and automation is growing, providing an opportunity for retailers to enhance customer experiences and reduce operating costs.
2. Iot-based Food Temperature Monitoring - The use of IoT sensors for real-time food temperature measurement is a growing trend, providing retailers with an opportunity to improve food quality and safety while reducing waste.
3. QR Code Shopping - The adoption of QR codes for shopping is gradually growing, presenting an opportunity for retailers to offer contactless and seamless shopping experiences to customers.
Industry Implications
1. Retail Industry - Frictionless autonomous stores powered by technology are disrupting the traditional retail industry and creating new opportunities for growth and efficiency.
2. Food Industry - The use of IoT-based food temperature sensors is transforming the food industry by enhancing food safety and reducing waste, presenting an opportunity for companies to innovate and improve efficiency.
3. Technology Industry - The growing demand for automation and digital transformation solutions in the retail industry is creating new opportunities for technology companies to develop innovative solutions and disrupt traditional retail models.
SCORE 7
Popularity
Activity
Freshness
Related Examples
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Railway Station Wine Stores
'Folkways' Operates Out of a Remodeled Railway Station
'Folkways' is a New York-based wine retailer founded by a veteran in the alcoholic beverage industry. The founder, Jonas Andersen, has previously worked as a beverage director for large local restaurants such as 'AGERN' and 'Great Northern Food Hall.' Now, Andersen has taken to running his own operation with Folkways.

Folkways operates out of the former Croton Falls railway station which results in the interior of the store being cozy, antique, and fitting for a chic wine retailer. Folkways offers wine from a variety of locations around the world with collections from across Europe, Asia, and North America. In addition to wine, Folkways also offers a selection of wine-themed books, magazines, and serving utensils.

The wines on display are laid out on an angle on holding shelves, which allows customers to see the beauty of the bottle. Additionally, customers can easily read the labels without needing to kneel over or pick up the bottle. The atmosphere of the store is also flushed-out with artworks and decor choices that create a luxury feel.
Feb 18th, 2022
Trend maing image: Railway Station Wine Stores
Trend Themes
1. Railway Station Retail - Repurposing transportation infrastructure to create unique customer experiences.
2. Cozy Retail Spaces - Creating inviting and warm retail spaces to encourage customers to stay longer in-store.
3. Wine Merchandising - Innovative ways to showcase wine products in-store.
Industry Implications
1. Retail Industry - Retailers can repurpose existing infrastructure to create unique experiences for customers.
2. Hospitality Industry - Hotels and restaurants can incorporate similar cozy and lavish decor choices in their bars and lounges.
3. Wine Industry - Wineries can redesign their tasting rooms to showcase their wines more effectively and create a warm atmosphere that encourages customers to spend more time and buy more products.
SCORE 2.5
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Branded Electronics Boutiques
Target Announces the Launch of an Additional 15 Apple Shop-In-Shops
In spring 2021, retail giant Target teamed up with Apple to launch 17 shop-in-shop concepts throughout the United States. Following the success of these unique store-within-a-store expereinces, the two companies have again partnered to open an additional 15 stores.

Much like the original concepts, the newly launched stores will feature Apple-trained Target tech consultants and specific Apple-approved decor and lighting. Each section will stock the latest Apple products, including the Apple Watch Series 7 and the iPhone 13 Pro. In addition, as part of the new expansion, Apple has gained a standalone section on target.com, which, in a sense, will function as its own virtual shop-in-shop.

“Guest response has been incredible since the first locations opened in February, and now even more guests can experience the Apple excitement. Best of all? The entire assortment is also available on target.com,” said the company in a recent press statement.
Feb 17th, 2022
Sources: retailwire & target
Trend maing image: Branded Electronics Boutiques
Trend Themes
1. Shop-in-shop Concepts - Retailers can leverage partnerships with popular brands to create store-within-a-store concepts, featuring expert staff and exclusive products.
2. Virtual Shop-in-shop - Brands can create an online presence within a larger retailer's website, with personalized decor and its own product selection.
3. Partnering with Competitors - Competitors can work together to create unique and mutually beneficial experiences for customers, leveraging each other's strengths and customer bases.
Industry Implications
1. Retail - Retailers can explore partnerships and collaborations to create unique shopping experiences and drive sales.
2. Consumer Electronics - Consumer electronics brands can explore strategic partnerships with retailers to increase their presence and reach more customers.
3. E-commerce - Online retailers can create virtual shop-in-shop concepts to provide a personalized experience for customers and attract more brand partnerships.
SCORE 2.2
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Mini Pet Clinics
Lowe's Partnered with Petco to Open its First Store-Within-a-Store
Lowe's partnered with Petco to open Petco mini-stores within Lowe's retailers. According to the retail giant, more than 11 million new pets entered U.S. homes since the start of the COVID-19 pandemic. With that in mind, the company aims to serve consumers' home and pet needs in a one-stop-shop format.

To accomplish this endeavor, Lowe's enlisted the help of Petco, who will open its first mini-stores within Lowe's select locations. The Petcos will offer consumers pet food and pet services, including vaccination clinics and mobile grooming services. The first Lowe's with a Petco will open in February 2022 in Alamo Ranch, Texas. Additionally, fourteen additional Lowe's locations will open Petco centers across the U.S. by the end of March.
Feb 15th, 2022
Trend maing image: Mini Pet Clinics
Trend Themes
1. Home and Pet One-stop-shop - The partnership between Lowe's and Petco highlights the rising trend of merging pet products and services with home improvement stores.
2. Retail Partnerships - The collaboration between Lowe's and Petco reflects the trend of retail partnerships that leverage each other's customer base and expertise.
3. Pet Services Expansion - The expansion of Petco's vaccination clinics and mobile grooming services within Lowe's stores represents the trend of pet service providers broadening their offerings to meet consumers' needs.
Industry Implications
1. Home Improvement - Home improvement retailers like Lowe's can disrupt the pet supplies industry by offering convenient pet products and services alongside home renovation tools.
2. Pet Supplies and Services - Pet supply providers, such as Petco, can innovate by expanding their presence in non-traditional retail locations to offer more accessible and diverse pet products and services.
3. Retail - The partnership between Lowe's and Petco highlights the opportunity for retail businesses to collaborate and cross-promote to reach new customers and provide more convenient shopping experiences.
SCORE 3
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
In-Store Beauty Counters
Kohl's Will Add 400 New Sephora Kiosks at Kohl's Locations this Year
Shoppers across the United States will find more access to Sephora products thanks to the Sephora at Kohl's expansions. Kohl's, the retail giant, is adding 400 new beauty sections this year. These additions will total 600 Sephora at Kohl's locations.

The partnership between the two companies aims to expand its in-store beauty offerings to 850 stores by 2023. This new expansion sets the team on track to accomplish their goal, making high-quality makeup products accessible to shoppers in various communities. The Sephora at Kohl's shops features 2,500 square feet of immersive beauty experiences that mimic the atmosphere and design of freestanding Sephora stores. Customers can explore the brand's signature products, including a curated assortment of prestige makeup, skincare, fragrances, and more.
Feb 17th, 2022
Trend maing image: In-Store Beauty Counters
Trend Themes
1. In-store Beauty Kiosks - Expanding beauty kiosks in local stores can provide easier access to high-quality makeup products, attracting more customers.
2. Retail Partnerships - Creating partnerships between retail giants and high-end makeup brands provides a unique shopping experience that sets them apart from their competitors.
3. Immersive Shopping Experience - Incorporating immersive experiences in beauty stores can enhance consumer engagement, ultimately leading to an increase in sales and brand loyalty.
Industry Implications
1. Retail Industry - The retail industry can benefit from partnering with luxury brands to provide a more diverse set of products and experiences that cater to a wider range of consumers.
2. Beauty Industry - Expanding into local stores can increase the accessibility of high-end makeup products, ultimately driving sales and building brand loyalty.
3. Technology Industry - Partnering with beauty stores to create immersive shopping experiences using innovative technology can provide a unique and memorable experience for customers, setting the store apart from competitors.
SCORE 4.2
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Grocery Store Superfood Cafes
Frutta Bowls Expands into Grocery Stores Throughout the U.S.
Frutta Bowls expands its accessibility with help from grocery stores. The superfoods cafe franchise is expanding its grocery store-within-store locations in Pennsylvania. The expansion was made possible through the company's partnership with multi-unit franchisees Curtis High and Jordan Rideout.

This partnership marks the duo's first store-within-a-store grocery location. Frutta Bowls, a WOWorks brand, focuses on fresh and healthy ingredients, including smoothing, bowls, and bites. These offerings appeal to young shoppers and families who are looking for convenient and nutritious meals on the go as they do their grocery shopping.

The new store-within-a-store location will create an expected 10-15 new jobs. Additionally, it will encourage customers to return to in-person shopping, as it offers guests a hybrid grocery shopping dining experience.
Feb 15th, 2022
Trend maing image: Grocery Store Superfood Cafes
Trend Themes
1. Superfood Cafes in Grocery Stores - Expanding superfood cafes in grocery stores to offer convenient and nutritious meals on the go.
2. Store-within-store Partnerships - Building partnerships between superfood cafes and grocery stores to expand accessibility and increase revenue streams.
3. Hybrid Shopping and Dining Experiences - Encouraging customers to return to in-person shopping by offering a hybrid grocery shopping and dining experience.
Industry Implications
1. Grocery - Grocery stores can increase revenue streams and offer convenient meal options by partnering with superfood cafes.
2. Food Service - Superfood cafes can expand accessibility and reach new customers by offering store-within-store locations in grocery stores.
3. Retail - Retail stores can offer unique and innovative dining experiences to increase foot traffic and sales.
SCORE 4.9
Popularity
Activity
Freshness
Related Examples
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Modular Strip Malls
StudioPOD Design Proposed Conceptual Modular Retail Space for Strip Malls
StudioPOD Design competed in Cascadia's "Reimagining Strip Malls" competition and was named one of the finalists due to the design's modular approach. Consumers seem to have lost interest in traditional strip mall formats, which is why Cascadia is encouraging revamps of these spaces to guarantee their continued success.

To help the strip evolve incrementally and make the best use of what may be underutilized areas, StudioPOD Design proposes transportable pods that can be placed on unused parking spaces. This design has the potential to provide an incremental approach to existing strips, one that showcases products and services. It would also create a more open-air experience for consumers. StudioPOD's interpretation of a revamped strip mall transforms the four walls into a market-like establishment.
Feb 15th, 2022
Trend maing image: Modular Strip Malls
Trend Themes
1. Modular Retail Spaces - The concept of modular retail spaces can provide a more flexible and transportable model for retailers.
2. Revamping Traditional Formats - Revamping traditional strip mall formats by adding modular and mobile structures can make the best use of underutilized areas and create new experiences for consumers.
3. Open-air Shopping Experience - Open-air shopping experiences facilitated by modular retail spaces can provide a unique selling point for retailers and attract consumers looking for a more social and enjoyable shopping experience.
Industry Implications
1. Retail and Shopping - The use of modular retail spaces in strip malls could disrupt the traditional retail industry by allowing for more flexible and transportable retail spaces.
2. Construction and Design - Designing and constructing modular retail spaces could create new opportunities for the construction and design industries to cater to the demand for more flexible and modular retail spaces.
3. Real Estate - The incorporation of modular and transportable structures in strip malls could disrupt the traditional real estate industry by allowing for more flexible and adaptable spaces.
SCORE 3.4
Popularity
Activity
Freshness
Related Examples
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Gamified Metaverse Stores
United Colors of Benetton's Metaverse Store Lets Visitors Collect Codes
United Colors of Benetton will soon be opening the doors to a metaverse store that lets visitors engage in gaming experiences and collect QR codes. Although virtual visitors will not be able to purchase clothes in the metaverse, they can use their collected QR codes to make purchases in the brand's physical stores, as part of an omnichannel strategy.

Antonio Patrissi, Chief Digital Officer of the Benetton Group, said in a press release, "The goal is to provide a dimensional link between the present and the future, the real and the virtual, through a brand experience that is immersive and, above all, fits the language of young people.” The metaverse store boasts the same look and feel as the Corso Vittorio Emanuele in Milan.
Feb 22nd, 2022
Trend maing image: Gamified Metaverse Stores
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Trend Themes
1. Gamified Metaverse Stores - The integration of gamification and immersive experiences in retail is a disruptive innovation opportunity.
2. Omnichannel Strategies - The use of QR codes to connect physical and virtual stores for a seamless shopping experience is a disruptive innovation opportunity.
3. Virtual Brand Experiences - Creating virtual brand experiences that fit the language of young people is a disruptive innovation opportunity.
Industry Implications
1. Retail - Retailers can leverage gamified metaverse stores and omnichannel strategies to enhance their customer engagement and drive sales.
2. Fashion - Innovative fashion brands such as United Colors of Benetton can create immersive virtual experiences to attract young customers and differentiate themselves from competitors.
3. Technology - Advancements in virtual reality and QR code technology facilitate the integration of physical and virtual retail experiences, presenting a disruptive innovation opportunity for technology companies.
SCORE 7.2
Popularity
Activity
Freshness
Related Examples
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Autonomous Campus Smoothie Kiosks
Jamba by Blendid is Arriving at Two Campuses in Georgia
Jamba by Blendid is being launched by the brands to offer students with a simple, intuitive way to pick up a refreshment or snack at their leisure between activities. The autonomous smoothie kiosks are being launched at Georgia College and Kennesaw State University in Georgia where they will provide students and faculty the ability to purchase a drink with no human employees needed. The kiosk makes use of robotics technology along with machine learning and artificial intelligence (AI) to offer a wide range of nutritious menu items that are make on demand.

CEO and Co-Founder of Blendid Vipin Jain commented on the new Jamba by Blendid kiosks saying, "By utilising robotics and AI technology, we can achieve our team’s mission to make delicious and customised food accessible to all. We’re thrilled to have accomplished this at the first two Jamba by Blendid pilot locations, and the positive guest feedback validates the potential of our robotic kiosks at a variety of different locations across the country.”
Feb 18th, 2022
Sources: foodbev & jamba
Trend maing image: Autonomous Campus Smoothie Kiosks
Trend Themes
1. Autonomous Campus Kiosks - The rise of autonomous campus kiosks where students and faculty can purchase foods with the help of robotics technology, machine learning, and AI
2. On-demand Nutritious Menu Items - The growing demand for on-demand nutritious menu items at learning institutions to cater to the healthy lifestyle of students and faculty
3. Customized Food Accessibility - The emergence of customised food accessibilty that utilises robotics and AI technology to provide delicious and customised foods for all.
Industry Implications
1. Education Industry - The Education Industry is increasingly utilizing robotics, AI technology, and machine learning to provide solutions that enhance student and faculty experiences
2. Food and Beverage Industry - The Food and Beverage Industry is experiencing a disruption due to the rise of autonomous kiosks that are changing the way customers purchase and consume food
3. Robotics and AI Industry - The Robotics and AI Industry is driving innovation in the Food and Beverage Industry by providing solutions like autonomous campus kiosks for the purchase of on-demand, nutritious menu items.
SCORE 4.7
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Mental Health Library Pop-Ups
Feelings Library Dedicated Space to Londoners' Mental Health
Therapy service Self Space collaborated with Caukin Studio to create Feelings Library in London, a pop-up library that helps to support mental health. The small space is styled like a tropical hut and on the inside, people are given the privacy to journal.

The design of the pop-up library helps to bring awareness to mental health and encourages people to get their feelings out in a healthy way. The safe space for journaling is set right in the middle of the city yet it creates a sense of calm and escape with its tropical feel and the seclusion that it offers. The studio intended for the space to be "a vessel for everything we want to discard" and it is lined with self-help books.
Dec 16th, 2021
Sources: dezeen & caukinstudio
Trend maing image: Mental Health Library Pop-Ups
Trend Themes
1. Pop-up Mental Health Spaces - New types of physical spaces are being created to provide individuals with new ways to destress and cope with their mental health.
2. Journaling for Mental Health - Journaling as a tool for coping with mental health is becoming more recognized and accepted.
3. Creative Mental Health Approaches - Innovative and unique mental health solutions are being created to better assist those suffering from mental health issues.
Industry Implications
1. Mental Health - This trend provides opportunities for the mental health industry to develop new and unique approaches for supporting individuals with their mental health.
2. Interior Design - Incorporating elements of design and style into supportive spaces can enhance the overall effectiveness of mental health solutions.
3. Retail - Developing pop-up spaces for mental health support can be an opportunity for retailers to expand their customer base and social impact.
SCORE 6.8
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Chic Fashion Shop-In-Shops
Hermes' New Store-Within-A-Store is Inspired by Japanese Duality
French fashion house Hermes has unveiled its expanded and revamped shop-in-shop at Isetan Shinjuku in Tokyo, Japan, one of the world's most iconic department stores. The luxury clothing label designed the new store-within-a-store concept in collaboration with RDAI, a Paris-based architecture firm.

According to Hermes, the concept was inspired by the "duality" tied to Japanese culture, which is why the new mini shop is divided into two contrasting spaces and themes. The entranceway space has been designed to represent the chaotic urban energy of the Shinjuku district. Meanwhile, the second space, located further to the back of the store, is meant to evoke the peacefulness of a city park.

Of course, in true Hermes fashion, the new shop-in-shop oozes opulence; its floors and walls are made from high-end terrazzo, curated artwork is dispersed throughout its rooms, and Takeshi Shikama‘s photographs hang from the walls of its fitting rooms.
Feb 17th, 2022
Trend maing image: Chic Fashion Shop-In-Shops
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Trend Themes
1. Shop-in-shop Concept - There is an opportunity for other luxury brands to collaborate with architecture firms and create their own unique shop-in-shop concepts inspired by different cultures.
2. Cultural Inspiration - There is a trend of fashion retailers finding inspiration from different cultures in their store designs, and this can be further explored in other industries to create unique consumer experiences.
3. Use of Artwork in Retail - There is a growing trend of incorporating curated artwork in retail spaces to enhance the customer experience and this can be leveraged by other luxury fashion labels to showcase exclusivity.
Industry Implications
1. Luxury Fashion - Other luxury fashion brands can follow Hermes' lead and explore unique ways to display their products by collaborating with architecture firms and finding inspiration from different cultures.
2. Retail - Retailers in other industries can incorporate cultural themes and curated artwork into their store design to create a more immersive and unique shopping experience for customers.
3. Art and Design - 'Shop-in-shop' collaborations like the one between Hermes and RDAI create opportunities for art and design studios to showcase their work in the retail space and expand their reach to a wider audience.
SCORE 6.6
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Tech-Infused Shopping Centers
Miracle Mile Shops Undergoes Upgrades with Digital Design Elements
Miracle Mile Shops is located at Planet Hollywood Resort & Casino in Las Vegas. The iconic shopping and entertainment center will undergo a technological revamp to situate itself in our growing digital world. The shopping strip boasts 500,000 square feet and was first opened in 2002.

The Las Vegas center will now showcase digital design elements, including all-new state-of-the-art LED digital screens and signage. The new features are designed to captivate the imaginations and transport visitors on a visual and sensory journey. Miracle Mile Shops will also enhance its existing rainstorm feature for a more realistic and immersive sound experience. The shopping center is embracing the digital age by incorporating technology into aspects of its design.
Feb 15th, 2022
Trend maing image: Tech-Infused Shopping Centers
Trend Themes
1. Tech-infused Shopping Centers - The integration of technology into shopping centers creates opportunities for immersive experiences and enhanced engagement.
2. Digital Signage and LED Screens - The use of state-of-the-art digital screens and signage adds a modern and captivating element to the retail experience.
3. Improved Sensory Design - Improved sensory design, including sound experiences, can immerse customers in an interactive and engaging environment.
Industry Implications
1. Retail - Incorporating digital design elements into brick-and-mortar retail spaces enhances consumer engagement and helps create a unique experience.
2. Entertainment - The use of state-of-the-art digital screens and improved sensory design elements can create a more immersive entertainment experience for visitors.
3. Hospitality - Hotels and resorts can enhance their guests' experience by incorporating technology and sensory design elements throughout their facilities, including shopping centers.
SCORE 2.6
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All-In-One Japanese Retail Stores
Lifestyle Store 'Ebisu' is Opening at the Mall of America
'Ebisu' is a newly-founded Japanese lifestyle retailer operating across the United States. The store first launched in Colorado, and its newest location is opening in early 2022 at the 'Mall of America' in Minnesota. As a lifestyle retailer similar to 'Miniso' or 'Oomomo,' Ebisu sells a wide range of products such as garden tools, housewares, CPG foods, and even clothes and jewelry.

Ebisu uses a large single-room layout where each of its products are segmented into general sections. Essentially, Ebisu offers a range of products similar to a miniature supermarket but in a smaller space. Ebisu's display shelves are also catered to each type of product they hold. For example, the stores feature large aesthetic displays of toys and plushies in the middle of the aisles, whereas more luxury jewelry and cosmetic displays are behind illuminated glass enclosures.

As for food products, the retailer places food on either racks or shelves based on the type of packaging and the size of the product.
Feb 18th, 2022
Trend maing image: All-In-One Japanese Retail Stores
Trend Themes
1. All-in-one Retail Stores - Ebisu's approach of offering a wide range of products in a single store presents disruptive innovation opportunities for retail businesses
2. Lifestyle Retailers - The rise of lifestyle retailers like Ebisu, Miniso and Oomomo presents opportunities for businesses in fashion, CPG foods, housewares, and home and garden sectors
3. Segmented Product Display - Ebisu's use of catered displays for each product segment presents opportunities for businesses to make shopping experiences more efficient
Industry Implications
1. Retail - Ebisu's all-in-one approach presents disruptive innovation opportunities for retail businesses
2. Fashion - Ebisu's offering of clothing and jewelry products presents opportunities for businesses in the fashion industry
3. Home and Garden - Ebisu's offering of garden tools and housewares presents opportunities for businesses in the home and garden industry
SCORE 7.2
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Well-Being Retail Projects
Superself by Selfridges Encourages Discovery & Self-Care
Superself is an online and offline well-being project from Selfridges and it's focused on providing self-discovery and self-care opportunities for shoppers. In partnership with Stack World, therapy and coaching experiences are offered so that shoppers can book breathwork sessions or sex therapy, online or in-store.

At physical stores, consumers have the benefit of being able to step into A Safe Trip sensory pods from Sensiks to awaken multiple senses and optimize mental well-being.

As part of the project, there's also a focus on vitamins, treatments, in-store hair salon and The Light Salon, which specializes in skin conditions and insomnia. Furthermore, there's a run cub, live music and empowering messages that can be accessed via QR codes.
Feb 4th, 2022
Trend maing image: Well-Being Retail Projects
Trend Themes
1. Superself Well-being Project - The integration of online and offline therapy and coaching experiences for self-discovery and self-care creates opportunities for innovative customer experiences and new business models.
2. A Safe Trip Sensory Pods - The utilization of Sensiks' sensory pods to optimize mental well-being presents opportunities for partnerships and cutting-edge wellness experiences.
3. Empowering Messages Via QR Codes - The use of QR codes to access empowering messages provides opportunities for personalized products and services promoting mental health and positivity.
Industry Implications
1. Retail - Selfridges and other retailers can adapt by integrating well-being projects that provide customers with innovative experiences and promote mental health benefits.
2. Therapy - Online and offline integration of therapy experiences create potential for scaling up innovative mental health models and expanding the wellness market.
3. Wellness - Development of cutting-edge wellness technologies presents opportunities for partnerships and specialized services in the rapidly growing wellness industry.
SCORE 7.1
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Daylight-Flooded Design Districts
This Elegant Shopping Centre Modernizes the Strip Mall Concept
The Indonesia Design District is a unique outdoor shopping center concept that aims to bring together an array of furniture and design brands servicing both the home and office markets in a manner that combines the advantages of traditional strip malls with the benefits of modern architecture.

Located in north Jakarta, the Indonesia Design District clearly takes inspiration from strip malls in the fact that stores can all be accessed from the outside, while thoughtful architecture allows all the spaces to be flooded by daylight. Shoppers can enjoy walking from one shop to the other through a green lawn and a central plaza and make use of amenities such as cafes, rather than ambling from store to store on a dusty sidewalk while evading cars as is often the case in conventional strip malls.

What's more, this design provides each of the stores to enjoy high visibility among shoppers. Shops will be grouped under categories such as home, kitchen, office and building materials, ensuring shoppers can quickly access the products they need.
Feb 4th, 2022
Trend maing image: Daylight-Flooded Design Districts
Trend Themes
1. Outdoor Shopping Centers - Opportunities for modern outdoor shopping centers that combine the benefits of strip malls and modern architecture to create an enjoyable shopping experience.
2. Daylight-flooded Design - Innovations for thoughtful architecture that allows spaces to be flooded with daylight, providing high visibility for stores while also creating a comfortable shopping environment.
3. Categorized Retail Spaces - Trend towards categorizing retail spaces to make it easier for shoppers to find the products they need and for businesses to see increased visibility among shoppers.
Industry Implications
1. Retail Industry - Opportunities within the retail industry to create innovative outdoor shopping centers that provide a more enjoyable experience for customers and high visibility for businesses.
2. Architecture Industry - Innovations within the architecture industry to create thoughtfully designed spaces that flood with daylight and provide visibility for businesses and comfortable environments for shoppers.
3. Furniture and Design Industry - Opportunities within the furniture and design industry to collaborate with outdoor shopping centers such as the Indonesia Design District to increase brand visibility and better serve the home and office markets.
SCORE 4.2
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CPG-Startup Supporting Campaigns
'The Pop Up Grocer Fund' Supports Small Upcoming CPG Brands
'Pop Up Grocer,' the United States-based consumer-packaged-goods (CPG) store that sells trending, viral products from the internet, has debuted 'The Pop Up Grocer Fund' to support upcoming CPG brands. The fund primarily targets startups in the CPG industry in order to accelerate the development of the company through donating to the company and selling its goods in Pop Up Grocer locations.

Startups who are accepted into the fund are given 5% of Pop Up Grocer's in-store sales for a certain amount of time. In addition to this, Pop Up Grocer will help market and sell the startup's goods. The first recipient of the fund is 'Gwell,' an energy bites brand founded by 'Fawziyaa Sugai,' a natural workaholic who needed an alternative to energy drinks.
Feb 1st, 2022
Trend maing image: CPG-Startup Supporting Campaigns
Trend Themes
1. CPG Fundraising - The Pop Up Grocer Fund exemplifies using a retail store to give fundraising opportunities that boosts small CPG startups without going into debt.
2. Retail Incubation - The Pop Up Grocer Fund creates an incubation ecosystem that stimulates and nurtures the growth of emerging CPG brands.
3. Brand Collaborations - Pop Up Grocer connects small CPG startups to their pre-established customer base, increases trust and credibility, and elevates the brand's visibility.
Industry Implications
1. CPG Industry - Using The Pop Up Grocer Fund could be an opportunity for CPG startups to grow and compete with existing established brands in the industry.
2. Retail Industry - Retailers can collaborate with CPG startups and provide them with industry knowledge, seed funding, and marketing assistance to create a sustainable platform for profitable partnerships.
3. Food and Beverage Industry - Pop Up Grocer's decision to target the food and beverage niche shows other industry players how partnering and funding emerging startups can contribute to the growth of the sector and stimulate innovation.
SCORE 4.9
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Autonomous Stadium Shops
The WooSox Market Introduces an Autonomous Retail Experience
The Worcester Red Sox and Standard AI are treating fans to baseball's first autonomous retail experience with WooSox Market and the inaugural WooSox Winter Wonderland. The WooSox Market at Polar Park relies on artificial intelligence-powered cameras in the cloud to give fans the ability to shop for snacks and memorabilia without the need to scan items, wair in line or interrupt their shopping experience to checkout. The experience is powered by the Standard AI Checkout app, which provides a place for baseball fans to input their payment information and get a receipt for the items they choose to pick up in-store.

Standard AI retrofitted the WooSox Market with only ceiling-mounted cameras and proprietary computer vision software. Soon, this technology may be making its way to other ballparks and sports arenas.
Dec 15th, 2021
Trend maing image: Autonomous Stadium Shops
Trend Themes
1. Autonomous Stadium Retail - New autonomous retail experiences using AI-powered cameras and checkout apps are disrupting traditional retail experiences at ballparks and sports arenas.
2. Computer Vision Shopping - The use of proprietary computer vision software is revolutionizing in-store shopping experiences by allowing users to shop without scanning, waiting in line, or interrupting their experience to checkout.
3. AI-powered In-store Checkout - AI-powered checkout apps are facilitating seamless in-store payments and receipts without the need for physical cash or cards, revolutionizing the shopping experience in ballparks and arenas.
Industry Implications
1. Sports and Entertainment - The integration of autonomous retail experiences using AI-powered cameras and checkout apps has the potential to revolutionize the sports and entertainment industry, offering a unique shopping experience for fans.
2. Retail - The use of computer vision software and AI-powered checkout apps has the potential to transform retail experiences across industries, offering shoppers a more seamless and convenient experience.
3. Technology - The use of proprietary AI-powered cameras and checkout apps highlights the disruptive potential of technology in the way we interact with retail and commerce.
SCORE 6.2
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Hybrid Hair Salons
'THIC Studio' is a Hair Salon That Doubles as a Photography Studio
Open now in Toronto, Ontario, 'THIC Studio' is a hybrid hair salon that functions as a chic photography studio. The idea for THIC studio came from Morgan Tully, a veteran in the salon industry, who wanted to rebrand the hectic nature of salons, encourage creativity, and make guests feel as comfortable as possible. The Salon side of THIC has a wide array of products and services curated by Tully. On top of this, THIC studio features talented all-female stylists and colorists with an array of experiences.

The Photo Studio side features exposed brick, skylights for natural lighting, and tall, 20ft ceilings to create an environment that radiates comfort. This studio can be rented out for photoshoots, personal events, or for whichever creative purpose consumers need the studio for.

THIC also sells female-founded BIPOC salon brands that rotate in stock, so there are always quality, inclusive products hand-picked by Tully for consumers to enjoy.
Nov 22nd, 2021
Sources: thicstudio
Trend maing image: Hybrid Hair Salons
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Trend Themes
1. Hybrid Hair Salons - Hair salons that offer additional services, such as photography studios, create a unique experience for customers and encourage creativity.
2. Multi-purpose Studios - Multi-purpose studios that can be rented out for various creative projects, provide a convenient and versatile space for customers.
3. Inclusive Salon Brands - Offering diverse and inclusive salon brands creates a more welcoming and inclusive environment for customers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can create innovative hybrid salon concepts to enhance the customer experience and stand out from competitors.
2. Photography and Creative Services - The photography and creative services industry can offer multi-purpose studios, such as THIC, to provide a convenient and versatile space for customers.
3. Consumer Goods - The consumer goods industry can focus on diverse and inclusive product offerings, as seen in THIC's rotating selection of BIPOC salon brands.
SCORE 4.8
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Image Slide: Appendix Section Start
Image Slide: Getting the most out of your custom report
Image Slide: Trend Hunter Methodology
Image Slide: Trend Hunter Patterns of Opportunity Framework
Image Slide: Special Features and Definitions
Image Slide: How to read a Trend Report
Image Slide: Contact your dedicated advisor for more research
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Trend Hunter Demographic Breakdown
AGE
Demographic Icon Legend
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
Gender Icon Male
The breakdown above represents a trend that is gender neutral, and is targeted towards both men and women equally. If the key is skewing more pink than blue or vice versa, that's an indication that the trend is more relevant to either a female or a male audience.
REGION
Demographic Legend Geographic
This is a measure of which markets a particular trend is geared towards. This is chosen by the editor of an article, and not generated based on the locations of TrendHunter.com readers. The regions we choose from are: North America, Europe, Asia, Africa and South America.