100 years ago, Lithuania established its independence from the Russian Empire, and creative agency Folk is commemorating that centennial with 'Signato', a typeface based on the Eastern European country's founding document.
Signato is an elegant cursive font that's directly inspired by Lithuania's most historic document. The independence declaration was handwritten by Jurgis Saulys, a politician and one of the twenty signatories to the document. Signato mimics his style, with similar curves, weighting, and idiosyncrasies.
For Folk, the lettering is emancipatory in and of itself. The document's totality is what officially made it legally binding, but Folk's creative director believes that "each line, word, letter, or even its curvature encodes our freedom." As such, the use of the font, no matter what that may be, makes a freeing statement about the nation as it is today.
Commemorative Lithuanian Typefaces
'Signato' is Based on Lithuania's Independence Document
Trend Themes
1. Commemorative Typefaces - Creating typefaces to commemorate important historical moments and significant documents can be a unique and innovative way to capture cultural heritage and make it more accessible to wider audiences.
2. Handwritten Fonts - Designing fonts that mimic the unique handwriting styles of historical figures and important documents can add a personal and authentic touch to any project or brand identity.
3. Emancipatory Lettering - Recognizing the historical and cultural significance of fonts and typography can spark conversations about identity, autonomy, and social justice that challenge traditional forms of power and oppression.
Industry Implications
1. Graphic Design - Designers can leverage historical documents and handwritten notes to create custom fonts and typographic elements that add visual interest and cultural relevance to their projects.
2. Publishing - Publishers and editors can use commemorative typefaces and handwritten fonts to enhance the storytelling experience of historical and literary works, making them more accessible and engaging to modern readers.
3. Education - Educational institutions and cultural organizations can use custom fonts and lettering to connect students and visitors to important cultural heritage and historical events, fostering a deeper understanding of identity and community.