Bodice offers a "new language of modernity" by delivering minimalist styles as a contemporary alternative to traditional Indian womenswear. The label is a creation by Ruchika Sachdeva that was developed after the fashion designer observed women in India challenging societal and cultural norms. According to Sachdeva, "The kind of practical but stylish wardrobe that could allow Indian women to transition from day to evening was missing in India."
The label boasts minimalist styles with details that reference the modernist movement in Indian architecture, as well as clothing pieces for daily life. The contemporary womenswear is made with handwoven textiles, such as those seen on saris, but rather than being heavily embroidered and embellished, the designs are simple, practical and transitional.
Convention-Challenging Womenswear
'Bodice' Offers an Alternative to Traditional Indian Womenswear
Trend Themes
1. Alternative Womenswear - Bodice provides a contemporary alternative to traditional Indian women's clothing.
2. Minimalist Fashion - Bodice's minimalist approach to fashion challenges traditional Indian fashion norms.
3. Handwoven Textiles - Bodice makes use of handwoven textiles in practical yet stylish clothing pieces.
Industry Implications
1. Fashion - The fashion industry can adopt minimalist fashion as a trend that challenges traditional fashion norms.
2. Textile - Textile manufacturers can capitalize on the use of handwoven textiles in their products.
3. Retail - Retailers can explore alternative women's clothing options, such as those provided by Bodice.