In a guerrilla marketing campaign that likely required a whole lot of coordinating, 82 artists from 92 countries placed fake print advertisements all Paris during the COP21 Climate Conference taking place in the city. Specifically calling out many of the conference's sponsors, the ads make pretty specific reference to big name brands not exactly known for recent environmental wins.
The controversial brand-shaming campaign saw the posting of 600 fake ads across the city of Paris, where several commissioned art installations call large-scale attention to immediate environmental concerns. One such installation is 'Ice Watch,' which features 24-tonnes of ice from a fjord in Greenland set up in a public square in front of the Pantheon.
Overall, this intriguing guerrilla marketing project speaks to a consumer interest in large brands making big ticket environmental commitments.
Controversial Advertising Stunts
600 Fake Print Ads Call Out Paris Climate Conference Sponsors
Trend Themes
1. Guerrilla Marketing - Opportunity for brands to create unconventional and attention-grabbing advertising campaigns, similar to the fake print ads in this article.
2. Brand Shaming - Potential for consumers to call out big name brands for their lack of environmental wins, as demonstrated by the fake print ads targeting sponsors of the COP21 Climate Conference.
3. Environmental Art Installations - Growing interest in using art as a medium to raise awareness about environmental issues, exemplified by the 'Ice Watch' installation mentioned in the article.
Industry Implications
1. Advertising - Opportunity for advertising agencies to help brands plan and execute guerrilla marketing campaigns that generate buzz and consumer interest.
2. Consumer Activism - Potential for organizations and individuals to leverage social media and other platforms to shame brands that are not aligned with environmental values.
3. Environmental Art - Emerging industry that combines art and environmentalism, creating opportunities for artists to create impactful installations that raise awareness and drive conversation about climate change and sustainability.