In the toy market, sports toys are more often than not targeted towards males. While the market has been shifting a bit more with female-specific toys, the market has more or less been male-dominated.
The classic bats and balls that have dominated the sports market are still going strong, but they now have some competition. Rather seeing a regular composite leather basketball, customers can now get shot correcting basketballs, for example. The game hasn't changed: the rules remain the same, but the gear is shifting and becoming better.
You can even take your game outside at night with glowing equipment, if that's what you want to do. The main theme seems to be versatility and options when it comes to modern sports toys, but the name of the game is still fun.
15 Male-Targeted Sports Toys
From Basketball Figurines to Massive Inflatable Soccer Balls:
Michael Baxter — Mar 21, 2014 — Lifestyle
15
Customizable Foldable Scooters
The STP Scooter by Benk Koros Addresses Versatile Commuting
14
Chinese Warrior Game Tables
The Nike Hong Kong Foosball Table is Dragon-Inspired
13
Three-Point Trash Baskets
Lay Up the Trash with the Basketball Waste Basket
12
Olympian Basketball Figurines
The Nike + Coolrain 'Relive the Dream' Dolls Immortalize the Legends
11
Sleek Luxury Go-Karts
The Porsche Go-Kart Pedal Car is Perfect for Sports Car-Loving Kids
10
Shot-Correcting Basketball Sensors
Evo One Acts Like an Electronic Coach with Whistle and All
9
Luxury Auto-Inspired Bicycles
The Alfra Romeo 4C IFD Bicyle is the Epitome of Luxury
8
Hybrid Sports Equipment
The Bat-&-Ball Combo Toy Lets You Play Soccer, Football, Golf & More
7
Denim Sports Equipment
Loomstate Denim Soccer Balls are Kid-Sized and Earth-Friendly
6
Massive Inflatable Balls
The Giant Soccer Ball Brings a Whole New Dimension to the Sport
5
Door Hung Basketball Holders
The Peach Basket Basketball Holder Hangs on the Back of Your Door
4
Shot-Improving Lounge Chairs
This Clever Seat Doubles as a Fun Basketball Shootout Toy
3
Mini Putt Pool Floats
Get the Island Golf Set for a Refreshing Game of Pool Golf
2
Adorable Finger Skateboards
The Little Sk8ters by Master-Piece Comes with the Extra Issue Vol. 1
1
Portably Packed Footballs
Bring the Stuff Football Everywhere Without Taking Up Space
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Spin Master Introduced a New Line of Dora the Explorer Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Unfolding Soccer Ball Sets
LEGO's 130-Piece Ball Opens to Reveal a Miniature Play Arena Inside
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Residential-Scale Arcade Games
The Skee-Ball Arcade Games Enter the Home to Offer Entertainment
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Classic Lifestyle Shoes
The 'adidas Handball Spezials' Boast Versatility and Heritage
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Adult-Focused LEGO Building Sets
LEGO Launched a New Mario Kart - Luigi & Mach 8 Series
Anime-Inspired Wooden Collectibles
Puremind Unveils Its 'Dragon Ball' Wooden Collectibles
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Building Block-Inspired Sneakers
The LEGO x Nike Air Max 95 Neon Will Arrive in 2026
Sneaker-Inspired Tennis Collectibles
Reebok x ghostwrite Present the 'Court Victory' Figurine
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Redefined Sculptural Games
Another Kingdom Backgammon Set Thinks of Gameplay as Collectible Art
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Co-Branded Toy Lines
Mattel and Hasbro Blend Masters of the Universe and TRANSFORMERS
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Stylized Collectible Figures
POP MART Launches the 'Arcane: League of Legends Blind Box Series'
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Competitive Miniature Tabletop Games
Bandai Namco Toys and Collectibles Debuts GUNDAM ASSEMBLE
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Therapeutic Fidget Toys
Speks Magnet Balls Offer a Distraction from Everyday Stressors
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Mini Clog Toys
Mcdonald’s Crocs All American Games Happy Meal Includes Customizable Mini Clogs
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Gamer-Branded Pickleball Sets
Razer and JOOLA Released a World-First Gaming-Pickleball Crossover
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Digital Marble Tabletop Games
The FunPop Tabletop Pinball Game Works with Up to Four Players
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Basketball Cocktail Containers
BuzzBallz's Big Blue is a Drinkable Basketball for March Madness
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Buildable Sports Icons
The Lego World Cup Trophy Arrives as a Detailed Brick Replica
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Sports Branding-Inspired Cannabis Products
Sluggers Embraces Sports Fandom and Collecting
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Festive Cocktail Shelves
BuzzBallz's Ballz on the Wallz Kit Keeps Drinks Cool
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Novelty Supermarket Ornaments
Aldi’s Novelty Baubles Take the Form of Familar Household Products
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Women-Only Tennis Shoes
The Intrigue by Wilson Sporting Goods Empowers Female Athletes
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Local Sports Marketplaces
Waresport Lets You Buy, Sell, or Trade Sports Gear Locally
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Sporty Wall-Mounted Lamps
This 3d-Printed Lamp Transforms a Baseball Motif into Wall Lighting
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Orange Sports Ball Merch
The Marty Supreme Sports Balls by A24 Expand the Film’s Merchandise
Innovative Game Collections
Particula Redefines Play and Learning with Elevated Classics
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Whimsical Lawn Holiday Decorations
Gemmy Industries Debuts How the Grinch Stole Christmas!
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Biologically Shaped Musical Gadgets
The Balls in Concert Ad Brings Testicular Cancer Awareness
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Themed Pinball Machines
Stern Pinball Launches the Pokémon Arcade Machine
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Cryptocurrency-Tied Sports Games
'Sparkball' is a High-Octane Web3 Multiplayer Title
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Glow-in-the-Dark Football Events
The Toyota Glow Up Classic Event Featured NFL Stars
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Baseball-Inspired Bag Designs
BOSTANTEN Has Introduced a New Baseball Crossbody Bag Collection
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Anniversary Retail Collection
Pokémon x Target Collection Spans Apparel, Home Goods, & Accessories
Low-Compression Junior Golf Balls
Bridgestone Launches the Youth-Focused BOOM IT JUNIOR Ball
3D Printed Tennis Balls
The Point Tennis Ball Blends Performance & Sustainability with 3D Printing
Customizable Holiday Decorations
Merry Sparkles Outdoor Decor Features Magnetic Components
Rule-Free Sports Tables
Ping Pong Park by Exercice Turns Gameplay into Open-Ended Play