In the toy market, sports toys are more often than not targeted towards males. While the market has been shifting a bit more with female-specific toys, the market has more or less been male-dominated.
The classic bats and balls that have dominated the sports market are still going strong, but they now have some competition. Rather seeing a regular composite leather basketball, customers can now get shot correcting basketballs, for example. The game hasn't changed: the rules remain the same, but the gear is shifting and becoming better.
You can even take your game outside at night with glowing equipment, if that's what you want to do. The main theme seems to be versatility and options when it comes to modern sports toys, but the name of the game is still fun.
15 Male-Targeted Sports Toys
From Basketball Figurines to Massive Inflatable Soccer Balls:
Michael Baxter — Mar 21, 2014 — Lifestyle
15
Customizable Foldable Scooters
The STP Scooter by Benk Koros Addresses Versatile Commuting
14
Chinese Warrior Game Tables
The Nike Hong Kong Foosball Table is Dragon-Inspired
13
Three-Point Trash Baskets
Lay Up the Trash with the Basketball Waste Basket
12
Olympian Basketball Figurines
The Nike + Coolrain 'Relive the Dream' Dolls Immortalize the Legends
11
Sleek Luxury Go-Karts
The Porsche Go-Kart Pedal Car is Perfect for Sports Car-Loving Kids
10
Shot-Correcting Basketball Sensors
Evo One Acts Like an Electronic Coach with Whistle and All
9
Luxury Auto-Inspired Bicycles
The Alfra Romeo 4C IFD Bicyle is the Epitome of Luxury
8
Hybrid Sports Equipment
The Bat-&-Ball Combo Toy Lets You Play Soccer, Football, Golf & More
7
Denim Sports Equipment
Loomstate Denim Soccer Balls are Kid-Sized and Earth-Friendly
6
Massive Inflatable Balls
The Giant Soccer Ball Brings a Whole New Dimension to the Sport
5
Door Hung Basketball Holders
The Peach Basket Basketball Holder Hangs on the Back of Your Door
4
Shot-Improving Lounge Chairs
This Clever Seat Doubles as a Fun Basketball Shootout Toy
3
Mini Putt Pool Floats
Get the Island Golf Set for a Refreshing Game of Pool Golf
2
Adorable Finger Skateboards
The Little Sk8ters by Master-Piece Comes with the Extra Issue Vol. 1
1
Portably Packed Footballs
Bring the Stuff Football Everywhere Without Taking Up Space
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Spin Master Introduced a New Line of Dora the Explorer Toys
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through Play
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Unfolding Soccer Ball Sets
LEGO's 130-Piece Ball Opens to Reveal a Miniature Play Arena Inside
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
Residential-Scale Arcade Games
The Skee-Ball Arcade Games Enter the Home to Offer Entertainment
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Adult-Focused LEGO Building Sets
LEGO Launched a New Mario Kart - Luigi & Mach 8 Series
Anime-Inspired Wooden Collectibles
Puremind Unveils Its 'Dragon Ball' Wooden Collectibles
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Brick-Built Trophies
The LEGO Editions FIFA World Cup Official Trophy is a 1:1 Replica
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Building Block-Inspired Sneakers
The LEGO x Nike Air Max 95 Neon Will Arrive in 2026
Sneaker-Inspired Tennis Collectibles
Reebok x ghostwrite Present the 'Court Victory' Figurine
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Redefined Sculptural Games
Another Kingdom Backgammon Set Thinks of Gameplay as Collectible Art
AI Multi-Sport Training Robots
Pongbot Launched Its AURA AI Training Robot
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Co-Branded Toy Lines
Mattel and Hasbro Blend Masters of the Universe and TRANSFORMERS
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Mini Clog Toys
Mcdonald’s Crocs All American Games Happy Meal Includes Customizable Mini Clogs
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Sports Branding-Inspired Cannabis Products
Sluggers Embraces Sports Fandom and Collecting
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Professional Basketball-Inspired Dolls
Mattel's New Barbie Signature Doll Honors Angel Reese
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Renamed Beer Cans
The Limited-Edition Coors Light Tall Girl Can Supports Women's Basketball
Playable LEGO Collectibles
LEGO Launches a Working Pinball Machine with Authentic Arcade Mechanics
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Buildable Sports Icons
The Lego World Cup Trophy Arrives as a Detailed Brick Replica
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Football Anniversary Collection
Kith x Adidas Football x Lionel Messi Includes Jerseys & Tailoring
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
Festive Cocktail Shelves
BuzzBallz's Ballz on the Wallz Kit Keeps Drinks Cool
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Novelty Supermarket Ornaments
Aldi’s Novelty Baubles Take the Form of Familar Household Products
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
ASMR Collectible Toys
Goliath's Clickeez Series 3 Expands Sensory Play With Bubble Pops
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Adult Coloring Collections
Crayola All Grown Up Inspires Creativity in Adults
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Screen-Free Interactive Toys
LEGO Pokémon Uses SMART Play Technology for Hands-On Fun
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Toy-Themed Real Estate Campaigns
Barbie and Rightmove Partnered for an Immersive Experience
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Sport Performance Insoles
Superfeet Launched Its Cleat, Court, and Sport Performance Insoles
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Kid-Friendly Athlete Biographies
Yoto's Ultimate Football Heroes Collection Tells Players' Stories
Sporty Wall-Mounted Lamps
This 3d-Printed Lamp Transforms a Baseball Motif into Wall Lighting
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Hobby-Based Socialization Apps
The Hobbimate App Connects Users Based on Mutual Interests
Orange Sports Ball Merch
The Marty Supreme Sports Balls by A24 Expand the Film’s Merchandise
Soccer-Focused Entertainment Venue Promotions
Dave & Buster's Was a Go-To for Watching FIFA
Unstructured Play Kits
The Welly Boredom Box is Filled with Sticks, Rocks and Other Natural Items
Whimsical Lawn Holiday Decorations
Gemmy Industries Debuts How the Grinch Stole Christmas!
Soccer Ball-Shaped Item Trackers
The UGREEN FineTrack 2 Will Offer Seven Years of Battery Life
Tennis-Themed Bath Bombs
Lush's Tennis Ball Bath Bomb is Exclusive to London for Wimbledon
Anniversary Retail Collection
Pokémon x Target Collection Spans Apparel, Home Goods, & Accessories
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Inflatable Building Toys
AirBuilders Helps Kids Construct Large, Custom Play Structures
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Collectible Combat Toys
The Hasbro Street Fighter Action Figures Celebrate the Upcoming Movie
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Baseball-Inspired Brand Expansions
Baseballism Grows from a Youth Camp into Something Bigger
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Themed Pinball Machines
Stern Pinball Launches the Pokémon Arcade Machine
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Cryptocurrency-Tied Sports Games
'Sparkball' is a High-Octane Web3 Multiplayer Title
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Character-Driven Merchandise
G-SHOCK and NIGO Launch Exclusive Figures, Apparel and Accessories
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Baseball-Inspired Bag Designs
BOSTANTEN Has Introduced a New Baseball Crossbody Bag Collection
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Adult Buildable Flower Kits
The Play-Doh Blooms Brings Flower Crafting to Adult Makers
Low-Compression Junior Golf Balls
Bridgestone Launches the Youth-Focused BOOM IT JUNIOR Ball
3D Printed Tennis Balls
The Point Tennis Ball Blends Performance & Sustainability with 3D Printing
Customizable Holiday Decorations
Merry Sparkles Outdoor Decor Features Magnetic Components
Rule-Free Sports Tables
Ping Pong Park by Exercice Turns Gameplay into Open-Ended Play