Playful branding activations are a great way to capture the attention of the public. Whether approached as a particular experience or a specific product, playful branding tactics often utilize bright colors and unexpected aesthetic elements.
In the retail space, Ringo Studio outfits the interior for fitness brand Bala's store, located in New York. Taking cues from the client's range of products, the designers utilized a pastel color palette and whimsical fitness-inspired sculptures. Contemporary brand Jems Condoms partnered with Montreal-based brand PRNGRPHY for a more limited playful branding activation. Celebrating the latter's 2022 streetwear launch and seeking to promote freedom of expression, the Jems Condom x PRNGRPH pop-up certainly connected with Toronto residents.
Finally, playful branding can also factor in the aesthetic of the products themselves and no one shows this better than home goods brand Staff. With its whimsical plunger, the company shows individuals that one may insert a little joy in even the most mundane of objects.
15 Playful Branding Activations
15
Popcorn-Cut Diamond Rings
Angie's BOOMCHICKAPOP & Stephanie Gottlieb Debuted a Unique New Ring
14
Artsy Surrealist Tableware
'Gohar World' is a New Tableware Brand Boasting Dreamlike Designs
13
Immersive Celebrity Shopping Pop-Ups
PRNGRPHY & Jems Spice Up Retail Experiences with Racy Content
12
Retro Office-Inspired Cosmetic Stores
AIM Architecture is Inspired by the 1970s Office Aesthetic
11
Graffiti-Painted Homeware Products
André Saraiva and Vipp Collaborated for the Amour Collection
10
Pastel Fitness Retail Stores
Ringo Studio Outfits Bala’s Retail Location with Colorful Shapes
9
Cheeky Bathroom Plungers
Staff Creates a Stylish Plunger, Featuring a Colorful Handle
8
LEGO-Like Cannabis Packaging
Seth Rogen’s Cannabis Brand Houseplant Debuts Colorful Packaging
7
Whimsical Period-Proof Intimates
Knix Teams Up with Anna Sui to Launch New Intimates and Sleepwear
6
Pizza Delivery-Themed Streetwear
PIZZA SLICE and VERDY's Wasted Youth Join on a Collection
5
Bold Colorful Seed Butter Packaging
88 Acres’ Seed Butter Debuts New Brand Identity from ROOK/NYC
4
Colorful Candy Getaways
The HI-CHEW Fantasy House Was Inspired by Fruity, Chewy Candy Flavors
3
Familial Spirits Campaigns
Rémy Martin's Family Spirit Celebrates the Lunar New Year
2
Toy Car-Branded Jiu-Jitsu Gear
Albino & Preto and Hot Wheels Launch New Clothing Collection
1
Milky Candy Diffuser Scents
Fujiya Co. Launches the New Nostalgic Peko-Chan Reed Diffuser
Related Ideas
Animal-Themed Stackable Rings
Mary Lou’s Animal Jewelry Collection Designs are Fun and Unique
Gourmet Kitchen-Equipped Tiny Homes
The Modern Tiny Living 'Catalina' Tiny House is Elegant
Transforming Weekend Camper Vans
The Beauer 'X-VAN' Maintains a Modular, Multifunctional Design
Charitable Anime Fashion Lines
Lady Gaga and Crunchyroll Debuted the 'Chromatica' Collection
Bathroom Privacy Devices
The Loodio Smart Device Ensures Your Bathroom Breaks are Uninterrupted
Sustainable Felt Stack Furniture
Stacklab Creates Furniture Using Locally-Sourced Factory Off-Cuts
Steel-Sheathed Prefab Tiny Homes
The 'Tini M' Home Uses Corten Steel For a Factory-Chic Aesthetic
Pink Faux-Fur Store Interiors
Balenciaga Wraps its Mount Street Store in Fluffy Pink Textiles
Ergonomic Ring-Style Mouses
The Magnima AirPoint Ring Tracks Gestures and More
Wooden Modular Furniture Systems
Deku Let's Users Build Their Own Furniture Out of Wooden Planks
Upcycled Food Waste Tableware
Studio Barbara Gollackner's Homeware Items are Made from Waste
Stand-Up Water Fountain Toothbrushes
Youseeuc Has Recently Invented a Multifunctional Toothbrush
Pop-Up Furniture Events
Hender Scheme Launches Its New 'Re_creation///Hender Scheme' Event
Eye-Catching Gemstone Rings
Wim Meeussen Offers a Range of Sophisticated Rings
Enchanting Film-Inspired Candles
The Green Knight by A24 is Captured into a Whimsical Candle
Rent-Free Hotels
Airbnb is Looking for a Host to Live Rent-Free in a Restored Italian House
Carbon Fiber Jewelry
LACE Unveiled its Carbon Collection of 3D Printed Jewelry
Lunar New Year-Inspired Gelatos
'Love Gelato' Has Eight New Flavors to Celebrate Chinese New Year
E-Commerce Design Brand Websites
JCP Universe Unveiled it New Website with an E-Commerce Section
Surrealist Beauty Lines
ToiletPaper Launched a Collection of Surreal-Themed Bath ad Body Products
Voronoi Handle Hair Removers
The Conceptual 'Razorose' Razor Epilator Offers a Strong Grip
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
All-Digital Clothing Experiences
Custom OnDemand Upends Retail with Zero Inventory & AI Measuring
Comfort-Focused Elevated Loungewear
Knix Recently Unveiled the New Cozzzy Collection
Psychedelic-Themed Colorful Streetwear
MSFTSrep by Jaden Smith Launches the Trippy Summer Capsule
Creative Pop-Up Hubs
Sibling Architecture Take Advantage of the Pre-Demolition Window
Ethereal Spa Designs
Bureau Architects Use a Pastel Color Palette to Transform a Genevan Spa
Sustainably Crafted Handbags
Coach Reveals the 'Crafted to Last' Pop-up in Tokyo
Vintage-Inspired Tote Bags
Butter Goods Debuted the 'Equipt Tote Bag' in a Vintage Colorway
Surrealist Collaboration Clogs
Birkenstock x Opening Ceremony's Footwear Features Art by Magritte
AR-Enabled Product Packages
'Wana Brands' Debuted an Interactive WebAR Experience on its New Line
Spiritually Charged Streetwear Capsules
Laraaji Joins Online Ceramics on a Special Collection
Online Beauty Stores
Victoria's Secret Launched an Online Store Through Amazon
Decorative Cannabis Storage Solutions
Flower Farm's Storage Boxes Stylishly House Products
Adaptable Flat-Pack Shelving
This Modular Shelving System Only Consists of Legs & Shelves
Playful New Year's Apparel
Aritzia and Debbie Tea Debuted the ‘Year of The Tiger’ Collection
Tiger-Themed Apparel
F.C. Real Bristol's 'Year of the Tiger' Capsule Includes Tiger Rugs
Upcycled Veneer Furniture Collections
The George Collection is Made with Repurposed Scrap Veneer
Engagement Ring NFTs
bluboho's First PFP Collection is Accompanied with Sapphire Rings
Video Game-Themed Cannabis
Time Machine is a New Cannabis Brand that Takes Cues From Gamer Culture
Naturalistic Rattan Furniture Collections
The Ziihome TENG Rattan Chairs are Simple and Fluid
Ultra-Comfortable Inclusive Bras
Knix Debuted the New Lace Racerback and Deep-V Bralettes
Elegant Boutique Hotels
The Barcelona EDITION Reopened with a New Modern Design Scheme
Clear Effects-Driven Packaging
'Miss Grass' Fully Rebranded to Focus on Product Effects and Design
Luxury Surrealist Shoes
Loewe's readymade Heels are the Epitome of Surrealist Fashion
Surrealist Shopping Experiences
DREAMS is a Store in LA Inspired by Surrealist Art
Angular Glass-Pavilion Homes
The California House was Designed with Geometric Forms by GLUCK+
Revamped Ice Cream Shops
Häagen-Dazs Unveils New That's Dazs' Design for US-Based Shops
Toy Car-Inspired Chunky Shoes
The Latest PUMA and Hot Wheels Sneaker Celebrates the Camaro Custom
Chinese New Year Metaverses
McDonald's Hall of Zodiacs is a First-of-Its-Kind Cross-Media Collab
Optical Illusion Surreal Fashion
Nanushka's Forced Perspective capsule Explores Illusions
Skeletal Avant-Garde Statement Ring
Raf Simons Unveils the Skeleton Ring for the SS22 Season
Inclusive Co-Branded Leggings
Knix and The Birds Papaya Unveiled the Coveted New 'The Papaya Box'
Suburban Checkout-Free Retailers
This New Amazon Go Store is Arriving for Suburban Shoppers
Value Cannabis Brands
Simply Herb Cannabis is Focused on Affordability and No Frills
Variegated Concrete Floors
Italian Brand 'Ideal Work' Debuted a Dyanmic New Acid Stain Finish
Mood-Boosting Shower Collections
Skintimate's Moods Awaken the Senses & Inspires Good Vibes
Exclusive Video Game-Based Fragrances
Davidoff Offers 'Street Fighter V: Champion Edition' Scents
Energy-Efficient Fashion Stores
This Mango Fashion Store Was Influenced by the Mediterranean
Chinese New Year-Themed Whiskeys
Glenfiddich Celebrates The Lunar New Year With New Gran Reserva
Cartoon Sponge Jiu-Jitsu Apparel
Albino & Preto Will Release a SpongeBob SquarePants Capsule
Brand-Backed Beauty Ranges
Walmart and Space NK Debut Prestigious Beauty Products
Grafitti-Inspired Tableware
Off-White Teams Up with Ginori 1735 to Drop Street-Style Fine China
Immersive Streetwear Pop-Ups
AMBUSH Launches Six Pop-Ups Worldwide to Promote New SS22 Collection
Artful Jiu-Jitsu Apparel
Hyperfly Taps Jasper Wong on a Collection Made with POW! WOW!
Rapper-Backed Comfort-Focused Streetwear
Trippie Redd and bohooMAN Launch a Streetwear Range
Colorful Candy Getaways
The HI-CHEW Fantasy House Was Inspired by Fruity, Chewy Candy Flavors
Size-Inclusive Sustainable Activewear
Knix Expands on Essentials with its New Athleisure Set
Comfort-Driven Shape Wear
Knix's Love Your Shape-Wear Campaign Promotes Body Positivity
Brazilian Jiu-Jitsu-Themed Apparel
PORTER and SHOYOROLL Launches a Small Set of Apparel
Inclusivity-Focused Jewelry Campaigns
De Beers Launched a Refreshingly Positive Campaign in 2021
Pocket-Sized Cannabis Beverages
Drink Loud Contains 100mg of THC in Every 1.8-Ounce Bottle
Lunar Celebration Cocktails
Tanduay Created Chinese New Year Cocktails for an Abundant Year
Toy Car-Inspired Streetwear
Anti Social Social Club Unveils Its Latest Hot Wheels Collaboration
Organized Shelf-Ready Candies
Reese's Launches the Pantry Pack with 25 Snack-Size Cups
Keto-Friendly Plant-Based Snack Bars
Atlas Bar is Launching Three New Options in the US
Library-Inspired Tablet Pop-Ups
reMarkable's A Better Place to Think Pop-Up Inspires Calm & Focus
Youthful Candy Campaigns
Hi-Chew is Bringing Its Chewy Candy to the UK with a Gen Z Campaign
Anti-Aging Haircare Lines
Alterna Haircare's Caviar Line Blends Nourishing Oils to Promote Youth
Candy Bar-Inspired Ice Creams
Baskin-robbins Just Released the New Totally Unwrapped Ice Cream
Cannabis-Powered Sleep Aids
The Papa & Barkley Sleep Releaf Collection is Chemical-Free
Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto
Rock Band-Honoring Jewelry
The Great Frog Celebrates 60 Years of the Rolling Stones
Sci Fi-Themed BJJ Apparel
Albino & Preto Launch Visuals of the Star Trek BJJ Collection
Oceanic Sports Sneakers
New Balance Debuted the Ocean Blue Colorway for the KAWHI 2 Sneaker
Fantastical Chewy Candy Collections
The Hi-Chew Fantasy Mix Features Three New Flavors
Food Supplier Cryptocurrency Expansions
'Wah Gwan' Now Accepts Cryptocurrency to Bolster its Sales
Tiger-Striped Athleticwear
Lululemon's Chinese New Year Athleticwear Marks the Year of the Tiger
Individually Dosed Cannabis Candies
Hervé Le Mirage Hard Candies are Arriving in California
Beverage Merch Flagships
Coca-Cola Launches First-Ever Flagship Merchandise in London
Advanced Surround Sound Soundbars
The Latest Samsung Soundbars Will Offer Wireless Dolby Atmos
Rapper-Approved Candle Collections
Better World Fragrance House Candles Come in Five Scents
Lunar Celebration Collector Dolls
Rainbow High's Lily Cheng is a Chinese New Year Collector Doll
Ethically-Sourced Shea Butter Products
Shea Yeleen's Shea Butter Body Care Bundle is Nourishing
Ombre Summer Apparel
Apparis' Spring 2021 Collection Boasts Coilorful Ombre Color Patterns
Free Plant-Based Burgers
Beyond Meat is Offering Free Burgers to Beach Walkers in Toronto
Futuristic Truck-Inspired Toy Cars
The Hot Wheels x Cybertruck Collaboration Celebrates the Car
Cooling Eye Elixirs
Tru Alchemy's Cooling Treatment Contains Caffeine & Light-Diffusing Technology
Carnival-Style Cannabis Packaging
High Life Farms' Popcorn Buds Pre-Packaged Flower is Nostalgic
Surrealist Beauty Lines
ToiletPaper Magazine Releases New Beauty Line with La Bottega
Psychology-Themed Spring Streetwear
UNDERCOVER's Once in a Lifetime Capsule Joins for SS22
Mattifying Face Mists
Olivia Palermo Beauty's Pre-Show Mattifying Mist Nourishes & Sets Makeup
Cosmic-Graphic Collaborative Streetwear
Spirit Jersey and Coca-Cola Join Forces on a Collection
Upgraded Period-Proof Sleepwear
Knix Debuts an Improved Super Leakproof Dream Short
Peanut Butter Sandwich Smoothies
Nékter's PB&J Trio Includes Better-For-You Twists of the Classic
Candy-Glazed Summer Donuts
The Strawberry Squeeze Donut Has a HI-CHEW Strawberry Lemonade Glaze
Luxe Embossed Jewelry Boxes
Tiffany & Co. Updates Its Special Engagement Ring Box Design
Breathable Leakproof Leggings
Knix's New Legging Offers Support, Protection, and Breathability
Cannabis Delivery Partnerships
Superette Partners with DoorDash for Cannabis Pickup in Toronto
Lavatory Travel Guides
EncycLoopedia Helps Tourist Find Toilets Throughout their Travels
Chinese New Year-Celebrating Whiskies
These Single Malts Commemorate the Year Of the Tiger
Wooden-Textured Upholstered Dining Chairs
Jasper Morrison's Tea Chair is Designed for Molteni & C
Inclusive Birthing Initiatives
Knix & Black Women’s Health Imperative Launch New Initiative
Entertaining-Ready Private Brand Foods
These New Spar Products Support Al Fresco Dining
Evocative Fall-Ready Streetwear
DIET BUTCHER Launches its New Capsule for the FW22 Season
High-End Walk-In Bathtubs
American Standard's New Walk-In Bath is Perfect for Seniors
Vintage Parisian Fashion
Casablanca Unveils Its Eye-Popping 'Le Monde Diplomatique' Collection
Skating-Inspired Streetwear Designs
Calvin Klein and Palace are the Latest to Join Forces
Collaborative Rainbow Cookies
The HI-CHEW x Zola Bakes Halloween Box Takes Cues from a Chewy Treat
90s-Themed Skate Streetwear Designs
Mike Giant Joins The Hundreds on a New Retro Collection
Chewy Dual-Flavor Candies
Hi-Chew Fruit Combos Offer an Immensely Fruity Flavor Experience
Flavor-Choosing Candy Games
HI-CHEW's Fantasy Flavor Games Has Fans Select an Exotic New Flavor
Creative Dipping Tableware
The ‘Dip Sea - Dipping Dish’ Holds Sauces and Dips in a Novel Way
Frozen Soft Serve Cones
Blue Bunny Twist Cones are Crunchy with Soft Dairy Dessert Fillings
Fruit-Infused Candy Chews
Hi-Chew Plus Fruit Comes in Two New Flavor Options
Hot Cross Bun Cafes
Tesco's Easter Pop-Up Put a Spin on Traditional Hot Cross Buns
Whipped Oil Body Creams
Fenty Skin's Butta Drop is a Luxe Moisturizer for Replenishing Skin
Branded Candy Capsule Collections
The HI-CHEW Capsule Collection is Limited-Edition
Sulfate-Free Wrapped Wipes
SweetSpot Labs' Wipes Boast a Naturally Fruity Fragrance
Spicy Meatball Pizzas
Peter Piper Pizza is Serving Up Not One, but Two New Meatball Pizzas
Jam-Inspired Jiu-Jitsu Apparel
The New 'Hyperfly + Grateful Dead' Drop is Made for Jiu-Jitsu
Privacy-Focused Web Browsers
The DuckDuckGo Browser Automatically Blocks Invasive Content
Co-Branded Inclusive Intimates
Knix Partners with The Birds Papaya to Relaunch The Papaya Box
Candy-Inspired Frozen Yogurts
The Hi-Chew Frozen Yogurts are Available at Menchie's