Top 25 Toys Trends in October

The October 2024 toy trends offer a look at how toy brands are designing products that cater to Gen Alpha's entrepreneurial spirit and fascination with viral content.

Skibidi Toilet—the YouTube series that follows a fictional war between human-headed toilets and humanoid characters—has captivated Gen Alpha and Bonkers Toys recently signed a worldwide, multi-year licensing deal with Invisible Narratives to create and share toys based on the viral content.

The American Girl 2025 Girl of the Year, Summer McKinny, has an inspiring, aspirational story that aligns with Gen Alpha's interest in one day owning a business.

Heading into the holiday season, other highly sought-after toys will include AI companions, characters who encourage emotional skill-building and phygital toys that straddle physical and digital realms.