The October 2024 toy trends offer a look at how toy brands are designing products that cater to Gen Alpha's entrepreneurial spirit and fascination with viral content.
Skibidi Toilet—the YouTube series that follows a fictional war between human-headed toilets and humanoid characters—has captivated Gen Alpha and Bonkers Toys recently signed a worldwide, multi-year licensing deal with Invisible Narratives to create and share toys based on the viral content.
The American Girl 2025 Girl of the Year, Summer McKinny, has an inspiring, aspirational story that aligns with Gen Alpha's interest in one day owning a business.
Heading into the holiday season, other highly sought-after toys will include AI companions, characters who encourage emotional skill-building and phygital toys that straddle physical and digital realms.
Top 25 Toys Trends in October
25
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
24
Anxiety Soothing Toys
Hugimals Anti-Anxiety Plushie's are Comforting
23
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
22
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
21
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
20
Glow-In-The-Dark Lasso Toys
The Loop Lasso® Nano Targets a Younger Demographic
19
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
18
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
17
Racing Car-Themed Supplement Collaborations
Hiya x Hot Wheels Present a Vibrant Refillable Bottle
16
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
15
Playful AI Companions
Snorble Supports Social-Emotional Development & Educational Advancement
14
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
13
Spooky Show-Themed LEGO Sets
The LEGO Group Based Its New Lind on the Hit Netflix Series Wednesday
12
Programming Code-Powered Toy Cars
The 'Zerone 2' Teaches Kids Programming Basics in a Fun Way
11
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
10
Towering Wooden Block Sets
Oscar Diaz Designs a Block Set Inspired by the Nakagin Capsule Tower
9
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
8
Miniature Toy Billiards Table
Golden Eye Designs a LEGO Vintage Billiards Table
7
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
6
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
5
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
4
Spooky-Fun Fast Food Meals
HalloWEENDY's Kicked Off with New Frosty Frights Kids' Meals & Toys
3
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
2
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
1
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Collectible K-Pop Dolls
Netflix's Most Popular Film Inspired the American Girl KPop Demon Hunters
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Cartoon Mashup Qsr Meals
Hello Kitty TMNT Toys are the Latest in Mcdonald’s Happy Meals
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Plush STEAM Dolls
Team Genius Squad's STEAM Dolls Introduce Kids to Exciting Topics & Skills
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Commemorative Goddess Dolls
The 2026 Bratzaversary Collector Doll Celebrates 25 Years of Bratz
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Premium Kidult Collectibles
Starbox Collectibles Meet the Demand for Customization and Expression
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Gen Alpha Skincare Collaborations
Moms in Medicine Collaborates with Evereden on a New Care Line
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Nostalgic Tech Accessories
The Tamagotchi x CASETiFY Capsule Turns Virtual Pets into Accessories
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
QSR Plush Toy Offerings
Squishmallows Return to McDonald’s Happy Meal with a Digital Element
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Gen Alpha Animated Toy Promotions
MrBeast Launches YouTube Shorts Series to Drive Toy Sales
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Animation-Honoring Personal Care Products
The Dr. Squatch x Toy Story Collection is Aromatic
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Gen Alpha Bath Brands
Splash Makes Fun Shampoo, Body Wash, Lotion for Kids Four to 10
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Next-Gen Real Estate Games
Monopoly Brainrot Billionaire Was Made for Gen Alpha and Gen Z
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
AI 3D Printing Tools
Ai Doll Generates And 3D Prints Personalized AI Action Figures Instantly
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Global Girl Group-Inspired Dolls
Mattel and KATSEYE Reimagine Monster High's Iconic 'Fright Song'
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
ASMR Collectible Toys
Goliath's Clickeez Series 3 Expands Sensory Play With Bubble Pops
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Screen-Free Interactive Toys
LEGO Pokémon Uses SMART Play Technology for Hands-On Fun
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Dessert-Inspired Shower Sets
Allkinds’ Fro-Yo Collection Shares Treat-Like Sensorial Experiences
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Interactive Iconic Toy Designs
Just Play Has Launched Tickle Me Elmo Giggle Max
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Physical AI Fashion Shows
Mach33 Spotlighted Outfits for Humanoids
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Behavioral Character Licensing
Hasbro Licenses Character Personalities for AI Interactions
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Teen Equity Initiatives
Evereden's Generation E Granted Equity to Three Gen Alpha Creators
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Tech-Driven Tooth Fairy Trackers
The Tooth Fairy Tracker Features Kiki the Tooth Fairy
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Behavioral Licensing Characters
Hasbro Launches Sixth Wall Its AI Studio
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections