We all know sex can be used to sell just about anything, and this cluster of naughty PSAs shows how companies use sex, innuendo and naughty situations to sell us on moral and social responsibility.
Some of the naughty PSAs focus on sexual safety, while others use sex to ease us into conversations about environmental issues like water consumption. From nutritional lingerie shoots to environmental sexvertising, where does your moral compass point on naughty PSAs?
17 Naughty PSAs
15
Topless Blondes in Danish Road Safety TV Ad Campaign
14
Nutritional Lingerie Shoots
'Black' by Alena Nikiforova Reminds You to Eat Bananas for a Hot Body
13
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
12
Speedy Condoms
Pull Strips for Fast Application
11
Prophylactic Fairies
Lifestyle Skyn Condoms Commercial Features Winged Man
10
Condom Applicator
South Africa Innovates in the Fight Against Aids
9
Promoting Promiscuity for Safe Sex
'Be Love' Condoms Promise More & More Love
8
Cheeky Water Conservation Ads
Brazilian "Xixi No Banho" Advocates Peeing in the Shower
7
Freefalling Safe Sex Ads
Use Condoms Campaign
6
Your Head as a Penis & Breast
Light of Life Raises Thyroid Cancer Awareness
5
Naughty for Charity
The UNICEF Tap Project ‘Keep It Clean' Campaign
4
Controversial Boob-Saving PSAs
MTV's Aliya-Jasmine Sovani Raises Brows
3
STD-Preventing Santas
Is This Condom-Covered Santa Claus Outfit Naughty or Nice?
2
Cheeky PSAs
Sensoa Teen STD Ad
1
DIY Unfaithfulness Tests
The Semen Spy Kit Detects Infidelity on Your Sheets
Related Ideas
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Unapologetic Lingerie Campaigns
MARIEMUR's Judge Me Guilty Celebrate's Confidence and Desire
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Telenovela-Inspired Safety Videos
Philippine Airlines Unveiled 'Care That Comes From The Heart’
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Sultry Black-And-White Fashion Campaigns
Ludovic De Saint Sernin Emphasizes Power and Sensuality
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gun Violence Prevention Films
Sandy Hook Promise Turns a Childhood Symbol Into a Call for Action
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Longevity-Focused Nutritional Solutions
Nestlé and NTU Study How Nutrition Supports Healthy Aging
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Conceptual Educational Soaps
The Consent Soap Highlights Boundaries Through Physical Interaction
AI-Assisted Nut Spread Commercials
This Pip & Nut Commercial Leverages the Power of AI
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Food-Based Body Bars
The Hygiene Bank & Goodwash Created The Edible Soap to Expose Hygiene Poverty
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Friction Care Campaigns
Vaseline Nipple Sponsorship Campaign Tackles Runner Chafing at Scale
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Clean Hormone-Friendly Skincare
EVER Skincare Supports Women Through Hormonal Skin Changes
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Plant-Based Infant Formula Campaigns
Else Nutrition Launches the 'Formula for Change' Campaign
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Responsible Skincare Campaigns
Drunk Elephant Please Enjoy Responsibly Refocuses on Adults
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Environmental Film Platforms
Patagonia Films Emphasizes the Power of Storytelling
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Education-Focused Brand Advocacy Initiatives
Mira Advocates for Sex and Hormonal Health Education
Cheeky Family-Friendly Swearing Campaigns
Sweet Loren's & Cutwater Debut 'You'll Swear by Them'
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Regional Agricultural Export Campaigns
essential COSTA RICA Partners with Amazon Ads
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign