We all know sex can be used to sell just about anything, and this cluster of naughty PSAs shows how companies use sex, innuendo and naughty situations to sell us on moral and social responsibility.
Some of the naughty PSAs focus on sexual safety, while others use sex to ease us into conversations about environmental issues like water consumption. From nutritional lingerie shoots to environmental sexvertising, where does your moral compass point on naughty PSAs?
17 Naughty PSAs
15
Topless Blondes in Danish Road Safety TV Ad Campaign
14
Nutritional Lingerie Shoots
'Black' by Alena Nikiforova Reminds You to Eat Bananas for a Hot Body
13
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
12
Speedy Condoms
Pull Strips for Fast Application
11
Prophylactic Fairies
Lifestyle Skyn Condoms Commercial Features Winged Man
10
Condom Applicator
South Africa Innovates in the Fight Against Aids
9
Promoting Promiscuity for Safe Sex
'Be Love' Condoms Promise More & More Love
8
Cheeky Water Conservation Ads
Brazilian "Xixi No Banho" Advocates Peeing in the Shower
7
Freefalling Safe Sex Ads
Use Condoms Campaign
6
Your Head as a Penis & Breast
Light of Life Raises Thyroid Cancer Awareness
5
Naughty for Charity
The UNICEF Tap Project ‘Keep It Clean' Campaign
4
Controversial Boob-Saving PSAs
MTV's Aliya-Jasmine Sovani Raises Brows
3
STD-Preventing Santas
Is This Condom-Covered Santa Claus Outfit Naughty or Nice?
2
Cheeky PSAs
Sensoa Teen STD Ad
1
DIY Unfaithfulness Tests
The Semen Spy Kit Detects Infidelity on Your Sheets
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Nude-Friendly Hiking Trails
Bear Naked and Gaia GPS Launched a First-of-Its-Kind Trail System
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Sustainability-Backed Denim Collections
The RE/DONE x Pamela Anderson Collection is Chic
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Athlete Collaborative Intimates Line
Naomi Osaka and Victoria's Secret Work on a New Collection
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Romantic Allergy Medication Campaigns
This Astepro Allergy Campaign Stars Meghann Fahy
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
Biological Recycling Parkas
Stella McCartney & Protein Evolution Create Designs with AI & Biology
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Neon Pink Swimwear
Londre Bodywear Launches Neon Pink Capsule Collection Ahead of Earth Month
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids