In order to mark Mother's Day this year, brands are stepping up with fun incentives and product inventions for moms and their young or adult kids to enjoy. Some of these fun initiatives include mom-and-child dinner events, cooking classes, crafting sessions and even scavenger hunts, which encourage bonding over an activity.
New products that were created in honor of Mother's Day this year include the KD8 Floral EXT Edition sneaker from Nike, personalized holiday-themed jars from Marmite and a chicken bucket from KFC that can be used to record a heartfelt message to mom. As Mother's Day gifts, these items make fantastic collectible keepsakes that will forever hold sentimental value.
One of the most outrageous examples of Mother's Day marketing from this year includes a stunt from Groupon, which promises to create a 3D-printed replica of a person for a payment of $30,000.
22 Mother's Day Promotions
From Mother-Baby Dining Events to Maternal Ice Cream Flavors:
Laura McQuarrie — May 7, 2016 — Marketing
22
Personalized Mother's Day Boxes
The Little Flower Soap Co Offers Custom Beauty Subscription Kits
21
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
20
Mother-Daughter Tea Parties
The Eloise at the Plaza Event is Intended for Mothers and Their Kids
19
Mother's Day Gift Sets
The 1-800-Flowers Gift Set Includes a Mix of Roses and High-End Makeup
18
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
17
Mom-Celebrating Sneakers
The Nike KD8 Floral EXT Edition is Made for Mother's Day
16
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
15
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
14
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
13
Historical Mother's Day Parties
This Mother's Day Soirée Takes Guests Back to the Roaring Twenties
12
Mother's Day Cooking Classes
This Event Teaches Moms and Their Children How to Make Brunch
11
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
10
Car-Coloring Advertisements
This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
9
Maternal Ice Cream Flavors
Baskin-Robbins' Mom's Makin' Cookies Ice Cream Celebrates Mother's Day
8
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
7
Mother's Day Zoo Events
The Toronto Zoo is Celebrating Moms of the Human and Animal Variety
6
Heartfelt Message Galleries
Pandora Jewelry Created a Mother-Daughter Experience for Mother's Day
5
Mother-Baby Dining Events
'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
4
Mother's Day Crafting Classes
This Art Class Gives Kids a Fun Way to Celebrate Mother's Day
3
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
2
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
1
Motherly Photography Videos
Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World
Related Ideas
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Fashion House Chocolate Ranges
The Louis Vuitton Mother's Day Range Features an Edible Purse
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Holiday-Themed Nail Polish Campaigns
Beetles Gel Polish Presents 'Mani Time with Mom'
Adorable Mother's Day Charms
James Avery Artisan Jewelry Released Its 2026 Mother's Day Collection
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Aesthetic-Forward Mother's Day Collaborations
Bath & Body Works and Vera Bradley Partner
Lush Limited-Edition Gift Bundles
UrbanStems x Goldbelly Partner for Mother’s Day Gifting
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Kid-Friendly Cooking Boxes
The Pampered Chef Kids Club Involves & Empowers Kids in the Kitchen
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Mom-Themed Dessert Boxes
The Crumbl Mother’s Day Bundl is an Easy Yet Delicious Offering for Moms
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Convenience-Forward Mother’s Day Gifts
DoorDash Offers Thoughtful Gift Baskets to Celebrate Moms
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Rewarding Pizza Party Promotions
Pizza Hut and Partiful Partnered for National Pizza Party Day
Education-Focused Pizza Campaigns
Mathnasium Learning Centres Partnered with Pizza Pizza
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Spring-Themed Mother's Day Capsules
Hallmark Expands Its Lacey Chabert Collection
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Memorable Mother's Day Experiences
W Toronto Offers an Exlcusive Brunch and High Tea Event
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Twelve-Day Promotional QSR Events
QDOBA Mexican Eats is Running Diptember in September
Exclusive Ice Cream Promotions
Dairy Queen Announced its National Ice Cream Day Deal
Parent-Rewarding Ice Cream Promotions
Baskin-Robbins Parent Pass Offers $1.99 Scoops
Strategic Retiler Promotional Events
HomeGoods is Runing Its Third Annual Deck the Everything Day
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Elegant Easter Chocolate Gifts
The Godiva Spring & Easter Collection Features Two Products
Sakura-Inspired Mother's Day Gifts
Sakuraco's Products are Cost-Effective and Delightful
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Bake Shop-Themed Ice Creams
Graeter's Rings In National Ice Cream Day with New Products
Galentine’s Day Candy Products
These Sour Patch Kids Candy Treats Celebrate Friendships
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Multisensorial Frosted Cookies
Mother's x NERDS Sweet & Tangy Frosted Cookies Swaps Out Sprinkles
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Community-Focused Holiday Pizzeria Promotions
MOD Pizza Together for the Holidays is Festive
Father-Honoring Appreciation Collections
Hallmark Unveiled Its Father's Day Collection
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Cinematic Sci-Fi QSR Meals
The Burger King Star Wars Menu Features Food and Merch
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Cookie-Forward Branded Promotions
Panera Celebrated National Cookie Day in 2025
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Hot Dog QSR Promotions
SONIC Celebrates National Hot Dog Month with Exclusive App Deals
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
In-Suite Savory Waffles
KFC & Benchmark Resorts & Hotels Created "Mom Flies the Coop"
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Oat-Powered Breakfast Products
These New Products from MOMA Foods Come in Five Options
Holiday Heritage Partnerships
Jennie-O and MyHeritage are Helping Families Explore Their Roots
Mother's Day Giveaway Campaigns
Molly Maid Introduces the 'Lighten the Load' Giveaway
Celebration Season Dining Experiences
P.F. Chang's Sizzle. Share. Celebrate. is Prix Fixe
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Parent-Centered Baby Contests
Gerber's 2026 Photo Search Celebrates the Whole Family
New Mom Savings Accounts
Breastmilk Money is a Mobile-First Financial Tool for Nigerian Mothers
Miniature Mother's Day Donuts
The Krispy Kreme Minis for Mom Collection Features Four Flavors
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Mother's Day-Focused Heart-Shaped Pizzas
Pizza Hut's Limited Heart Shaped Pizza Honors Mothers
St. Patrick's Day Promotions
7-Eleven Celebrates the St. Patrick's Day Holiday
Japanese-Inspired Mother's Day Boxes
Sakuraco Positions its Boxes as Excellent Mother's Day Gifts
Mother’s Day Skincare Treatments
The Guerlain Spa Combined Luxe Skincare with Holistic Relaxation
Mom-Celebrating Springtime Treats
SusieCakes Mother's Day Range Features Spring-Suited Treats
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Romantic Grocer Meal Deals
Morrisons Valentine's Meal Deal Has Three Courses for £15
Covetable Membership Campaigns
Gold Days of Grubhub+ is Kicking Off with "Gold Digging Season"
Mother's Day Dessert Contests
Nothing Bundt Cakes' #NothingBundtMomSweepstakes is Running Now
Dual-Branded Loyalty Promotions
Torchy's Tacos & Cinemark Run a Mother's Day Promotion
Age-Based Discounts
Laura Geller Beauty Celebrated National Mature Women's Day with a Unique Promo
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Birthday Cupcake Promos
Edible Celebrates Its New Limited-Edition Cupcake Line With Free Treats
Mom-Honoring Fundraising Campaigns
Colossal Has Launched Its 2026 Super Mom Competition
Letter-Shaped Mother's Day Donuts
Shipley Donuts Mother's Day Donuts Spell Out 'MOM'
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Joint Holiday Pizza Promotions
Stoner's Pizza Joint is Marking National Pizza Day and V-Day
Inclusive Father's Day Treats
These Graeter’s Ice Cream Father's Day Treats Celebrate All Dads
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Grocery Donation Initiatives
Makers Nutrition is Supporting Friends of Karen with $1,000 Donation
Family-Assisting QSR Initiatives
McDonald's Canada Will Host the McHappy Day Initiative on May 8
Gifting-Focused Donut Ranges
The Krispy Kreme Valentine’s Day Collection is Arriving February 3
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Matching Mother's Day Collections
Dream Pairs Kids Releases New Mommy & Me Capsule
Complimentary Motherly Dining Deals
The YO! Mum’s Eat Free Deal is Arriving for Mother's Day
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Single-Serve Pink-Hued Cakes
The Crumbl Pink Velvet Heart Cake is Ideal for Mother's Day Gifting
Galentine’s Hosting Kits
HelloFresh and Betches Media Curated The Galentine’s Dinner Edit
Nourishing Community-Focused Initiatives
Fresh Thyme Market Expands Efforts During the Holidays
Valentine's Day-Ready Grocery Deals
Natural Grocers Debuts Valentine's Hot Deals
Tax Day-Friendly Pizza Promotions
Pizza Hut Ran a Tax Day Promotion to Bring Comfort
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
Mom-Focused Grocer Campaigns
Natural Grocers is Honoring Mother's Day from May 8th Until May 10th
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Interactive Food Bank Partnerships
Häagen-Dazs and GiftAMeal Partnered on a New Campaign
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Mother-Honoring Brand Initiatives
Thayers Natural Remedies is Looking for a Chief Mom Officer
Tulip-Themed Chocolate Bars
Trader Joe's Has a New Dark Chocolate Bar with a White Chocolate Tulip
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Back-to-School Dining Promotions
Dickey's Kids Eat Free Nights Celebrate Back-to-School
Discounted Meatball Promotions
IKEA Korea Launches a New Meatball Event Through December 31
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Versatile Ready-to-Eat Meals
Mama's Creations is Debuting a New Line of Deli Products Before IDDBA
Custom Pet Portraits
Portrait Mom Creates Personalized Pet Art For Keepsakes And Gifts
Summertime Outdoor Equipment Promotions
The Big Horn Outdoors Big Horn Day Promotion is Online Now
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Meatball Day Giveaways
Mama Mancini's Marks National Meatball Day
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign