In order to mark Mother's Day this year, brands are stepping up with fun incentives and product inventions for moms and their young or adult kids to enjoy. Some of these fun initiatives include mom-and-child dinner events, cooking classes, crafting sessions and even scavenger hunts, which encourage bonding over an activity.
New products that were created in honor of Mother's Day this year include the KD8 Floral EXT Edition sneaker from Nike, personalized holiday-themed jars from Marmite and a chicken bucket from KFC that can be used to record a heartfelt message to mom. As Mother's Day gifts, these items make fantastic collectible keepsakes that will forever hold sentimental value.
One of the most outrageous examples of Mother's Day marketing from this year includes a stunt from Groupon, which promises to create a 3D-printed replica of a person for a payment of $30,000.
22 Mother's Day Promotions
From Mother-Baby Dining Events to Maternal Ice Cream Flavors:
Laura McQuarrie — May 7, 2016 — Marketing
22
Personalized Mother's Day Boxes
The Little Flower Soap Co Offers Custom Beauty Subscription Kits
21
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
20
Mother-Daughter Tea Parties
The Eloise at the Plaza Event is Intended for Mothers and Their Kids
19
Mother's Day Gift Sets
The 1-800-Flowers Gift Set Includes a Mix of Roses and High-End Makeup
18
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
17
Mom-Celebrating Sneakers
The Nike KD8 Floral EXT Edition is Made for Mother's Day
16
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
15
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
14
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
13
Historical Mother's Day Parties
This Mother's Day Soirée Takes Guests Back to the Roaring Twenties
12
Mother's Day Cooking Classes
This Event Teaches Moms and Their Children How to Make Brunch
11
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
10
Car-Coloring Advertisements
This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
9
Maternal Ice Cream Flavors
Baskin-Robbins' Mom's Makin' Cookies Ice Cream Celebrates Mother's Day
8
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
7
Mother's Day Zoo Events
The Toronto Zoo is Celebrating Moms of the Human and Animal Variety
6
Heartfelt Message Galleries
Pandora Jewelry Created a Mother-Daughter Experience for Mother's Day
5
Mother-Baby Dining Events
'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
4
Mother's Day Crafting Classes
This Art Class Gives Kids a Fun Way to Celebrate Mother's Day
3
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
2
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
1
Motherly Photography Videos
Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World
Related Ideas
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Holiday-Themed Nail Polish Campaigns
Beetles Gel Polish Presents 'Mani Time with Mom'
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Adorable Mother's Day Charms
James Avery Artisan Jewelry Released Its 2026 Mother's Day Collection
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Upscale Mother's Day Brunches
Alder Toronto Offers a 'Three-Course Prix Fixe Brunch Menu'
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Giftable Heirloom Jewelry Collections
Verlas Presents a Curated Mother's Day Jewelry Collection
Mom-Celebrating Chocolate Truffles
The Ethel M 24-piece Truffles Collection is Arriving Now
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Lush Limited-Edition Gift Bundles
UrbanStems x Goldbelly Partner for Mother’s Day Gifting
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Kid-Friendly Cooking Boxes
The Pampered Chef Kids Club Involves & Empowers Kids in the Kitchen
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Aesthetic-Forward Mother's Day Collaborations
Bath & Body Works and Vera Bradley Partner
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Convenience-Forward Mother’s Day Gifts
DoorDash Offers Thoughtful Gift Baskets to Celebrate Moms
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Rewarding Pizza Party Promotions
Pizza Hut and Partiful Partnered for National Pizza Party Day
Education-Focused Pizza Campaigns
Mathnasium Learning Centres Partnered with Pizza Pizza
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Y2K Cafe Pop-Ups
Huda Beauty Promotes Its Strawberry Latte Collection with Retro Cafe Takeovers
Mother's Day Drink Carriers
The Stanley Resort Floral Quencher Flowstate H2.0 Tumbler is Chic
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Memorable Mother's Day Experiences
W Toronto Offers an Exlcusive Brunch and High Tea Event
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Mother's Day-Focused Self-Care Capsules
Lush's Mother's Day Collection is Colorful & Sustainable
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Mother's Day-Ready Cocktails
Glenfiddich Boasts Two Spring-Inspired Cocktail Recipes for Moms
Twelve-Day Promotional QSR Events
QDOBA Mexican Eats is Running Diptember in September
Exclusive Ice Cream Promotions
Dairy Queen Announced its National Ice Cream Day Deal
Parent-Rewarding Ice Cream Promotions
Baskin-Robbins Parent Pass Offers $1.99 Scoops
Strategic Retiler Promotional Events
HomeGoods is Runing Its Third Annual Deck the Everything Day
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Elegant Easter Chocolate Gifts
The Godiva Spring & Easter Collection Features Two Products
Sakura-Inspired Mother's Day Gifts
Sakuraco's Products are Cost-Effective and Delightful
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Bake Shop-Themed Ice Creams
Graeter's Rings In National Ice Cream Day with New Products
Galentine’s Day Candy Products
These Sour Patch Kids Candy Treats Celebrate Friendships
Summertime Pizzeria Party Promotions
Chuck E. Cheese Ultimate Summer of Fun Has Several Offers
Specialty Parental Candy Gifts
The Norman Love Confections Mother's Day Range Has 10 Flavors
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Community-Focused Holiday Pizzeria Promotions
MOD Pizza Together for the Holidays is Festive
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Botanical-Based Gift Sets
Formulary55 Offers Thoughtful Luxury with the Mother’s Day Soap Gift Set
Indulgent Mother's Day Experiences
The St. Regis Toronto Celebrates Moms with a 14-Layer Cake
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Cookie-Forward Branded Promotions
Panera Celebrated National Cookie Day in 2025
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Hot Dog QSR Promotions
SONIC Celebrates National Hot Dog Month with Exclusive App Deals
Mother's Day Jewelry Collections
Angara and Rumer Willis Partner for Mother's Day
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
In-Suite Savory Waffles
KFC & Benchmark Resorts & Hotels Created "Mom Flies the Coop"
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Oat-Powered Breakfast Products
These New Products from MOMA Foods Come in Five Options
Holiday Heritage Partnerships
Jennie-O and MyHeritage are Helping Families Explore Their Roots
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Parent-Centered Baby Contests
Gerber's 2026 Photo Search Celebrates the Whole Family
Miniature Mother's Day Donuts
The Krispy Kreme Minis for Mom Collection Features Four Flavors
Luxury Mother's Day Offers
The St. Regis Toronto Offers Multi-Faceted Mother's Day Celebrations
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
St. Patrick's Day Promotions
7-Eleven Celebrates the St. Patrick's Day Holiday
Celebratory Mother’s Day Collections
Hallmark Presents Its Latest Mother's Day Collection
Mother’s Day Skincare Treatments
The Guerlain Spa Combined Luxe Skincare with Holistic Relaxation
Age-Based Discounts
Laura Geller Beauty Celebrated National Mature Women's Day with a Unique Promo
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Romantic Grocer Meal Deals
Morrisons Valentine's Meal Deal Has Three Courses for £15
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Birthday Cupcake Promos
Edible Celebrates Its New Limited-Edition Cupcake Line With Free Treats
Celebratory Cinnamon Bun Ranges
The Latest Cinnaholic Treats Celebrate Moms and Grads
Edible Artist-Created Gifts
The Edible Mother's Day Artist Collection is Limited-Edition
Mom-Honoring Fundraising Campaigns
Colossal Has Launched Its 2026 Super Mom Competition
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Grocery Donation Initiatives
Makers Nutrition is Supporting Friends of Karen with $1,000 Donation
Joint Holiday Pizza Promotions
Stoner's Pizza Joint is Marking National Pizza Day and V-Day
Inclusive Father's Day Treats
These Graeter’s Ice Cream Father's Day Treats Celebrate All Dads
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Elegant Sunday Lunches
Enigma Yorkville will Host a Refined Four-Course Tasting Menu
Family-Assisting QSR Initiatives
McDonald's Canada Will Host the McHappy Day Initiative on May 8
Gifting-Focused Donut Ranges
The Krispy Kreme Valentine’s Day Collection is Arriving February 3
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Complimentary Motherly Dining Deals
The YO! Mum’s Eat Free Deal is Arriving for Mother's Day
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Year-Long Anniversary Promos
Chick-fil-A Launches Menu Items and Sweepstakes for its Anniversary
Galentine’s Hosting Kits
HelloFresh and Betches Media Curated The Galentine’s Dinner Edit
Nourishing Community-Focused Initiatives
Fresh Thyme Market Expands Efforts During the Holidays
Valentine's Day-Ready Grocery Deals
Natural Grocers Debuts Valentine's Hot Deals
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Low-Cost Artisan Pizza Promotions
California Pizza Kitchen $10 Pizza Days Offer Savings Each Week
Celebratory Mexican Cuisine Promotions
Taco John's Month of Mucho Promotion is Arriving for May
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Interactive Food Bank Partnerships
Häagen-Dazs and GiftAMeal Partnered on a New Campaign
Tulip-Themed Chocolate Bars
Trader Joe's Has a New Dark Chocolate Bar with a White Chocolate Tulip
Sweet-And-Savoury QSR Meals
KFC Has Reintroduced a Beloved Menu Item — Chicken & Waffles
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Special Occasion Cakes
Paris Baguette Launches Handcrafted Cakes for Moms, Grads, and Dads
Mother-Honoring Brand Initiatives
Thayers Natural Remedies is Looking for a Chief Mom Officer
Back-to-School Dining Promotions
Dickey's Kids Eat Free Nights Celebrate Back-to-School
Discounted Meatball Promotions
IKEA Korea Launches a New Meatball Event Through December 31
Versatile Ready-to-Eat Meals
Mama's Creations is Debuting a New Line of Deli Products Before IDDBA
Custom Pet Portraits
Portrait Mom Creates Personalized Pet Art For Keepsakes And Gifts
Affordable Easter Meals
Kroger Delivers a Curated Holiday Meal at Under Six Dollars Per Person
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Meatball Day Giveaways
Mama Mancini's Marks National Meatball Day
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Frozen Refreshment Retailer Campaigns
7-Eleven Slurpee Day is Offering Tongue-Toos for Fans
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign