There's not much wiggle room to be truly creative when you're a major, high-end international retailer, but this collection of Massimo Dutti pieces serves as a strong case study for how brands can step outside of the box and still maintain the lofty, high-class aura that brings in their target consumers.
These Massimo Dutti pieces run the gamut from rocker chic ads to gender-bending pieces and nude femme lookbooks, each collection still managing to uphold the power and precision that has made Massimo Dutti one of the world's most respected international luxury brands.
My favorite lookbook from this series of Massimo Dutti pieces is Exquisite Sandy Styles. The photographs are from the Spring/Summer 2011 Massimo Dutti lookbook and were shot by vaunted Spanish fashion photography duo Hunter & Gatti, who manages to capture sex appeal in staid creme and khaki, without losing an ounce of sophistication or style.
13 Massimo Dutti Lookbooks
From Gender Bending to Rocker Chic, These Massimo Dutti Pieces Connect:
Jordan Sowunmi — Dec 30, 2012 — Pop Culture
13
Colorful Cosmopolitan Captures
Arizona Muse Stars in Massimo Dutti Spring Sumer 2012 Campaign
12
Color-Blocked Menswear
The Massimo Dutti June 2011 Lookbook Mixes Classic Summer Hues
11
Color-Blocked Lookbooks
The Massimo Dutti May 2011 Lookbook Features Effortlessly Chic Ensembles
10
Flirty Feather-Adorned Ensembles
Daria Strokous for Massimo Dutti November 2011 is Chic
9
Crisply Casual Catalogs
The Massimo Dutti Summer 2012 Lookbook is Femininely Sophisticated
8
Exquisite Sandy Styles
The Massimo Dutti SS11 Campaign Captures Camel-Colored Classics
7
Lounging Couple Campaigns
The Massimo Dutti Spring 2011 Campaign is Relaxingly Elegant
6
Cozy Business Attire
The Warm Massimo Dutti Fall 2010 Collection is Super Chic
5
Gender-Blending Campaigns
The Massimo Dutti October 2011 Lookbook Combines Men and Women Wear
4
Laid Back Spring Shoots
The Massimo Dutti Spring 2011 Campaign is Stylishly Chill
3
Fiercely Hunky Campaigns
The Massimo Dutti ‘Made To Order' Video is Intense
2
Nude Femme Fashions
The Massimo Dutti November Lookbook Gets Highly Formal and Chic
1
Rocker Chic Lookbooks
The Massimo Dutti December 2011 Shoot is Fierce
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Lounging Lingerie Vixens
New David Kettela Works Focus on Undergarments
Miami-Inspired Catalogs
The Free People May 2012 Lookbook Stars Sabrina Nait and Nicole Trunfio
Gothic Femme Fatale Editorials
The Emily DiDonato Vogue Mexico Photo Shoot is Dark and Mysterious
Provocative Office Pictorials
Risky Business Asserts the Authority of Estrogen in the Workplace
Glamorous Morning Spreads
Linnea Phil Costume Magazine Shows Off Romantic Bed-Headed Hairdos
Lazy Lovers Lookbooks
The Wormland Fall/Winter 2011 Campaign Gets Intimate and Steamy
Parisian Glamor Pictorials
'Mode de Circonstance' is Alluring
Supermodel BFF Photography
The Amber Valletta and Shalom Harlow Photo Shoot is Stunningly Glam
Western-Infused Editorials
The Sui He for Vogue China November 2011 Editorial is Smoky and Subdued
Bed-Lounging Accessory Ads
The Guess Accessories Spring 2011 Campaign Spices Up the Bedroom
Errand-Running Photography
The Irregular Choice Spring 2011 Lookbook Has Fun About Town
Neutral-Toned Photoshoots
The Anja Rubik Vogue Latin America October 2010 Issue is Far from Bland
Cozy Cashmere Scarves
The Payal Luthra Fall 2010 Collection Warms You from the Outside In
Darkly Alluring Editorials
The Codie Young Black Magazine Photoshoot is Bleakly Beautiful
Victorian Lingerie Lookbooks
The Chantal Thomass FW12 Catalog is Seductively Sapphic
Color-Blocked Menswear
The Massimo Dutti June 2011 Lookbook Mixes Classic Summer Hues
Sultry Sailor Shoots
The Lara Stone Vogue November 2011 Editorial Features Female Boating Fashion
Patterned Colorblock Fashions
The Jonathan Saunders Fall 2011 Line is Vibrantly Demure
Color-Blocked Lookbooks
The Massimo Dutti May 2011 Lookbook Features Effortlessly Chic Ensembles
Fabulous Fur Fashions
The Wang Xiao Vogue China November 2011 Photo Shoot is Cozy Chic
Flirty Feather-Adorned Ensembles
Daria Strokous for Massimo Dutti November 2011 is Chic
Tropical Summer Spreads
The Blanco Spring Summer 2011 Campaign is Hot and Sunny
Hip Schoolyard Fashion
The Tommy Hilfiger Spring 2011 Lookbook is an 80s Flashback
Futuristic Tinsel Fashion
The Libertin Dune Yuima Nakazato Editorial is Both Quiet and Edgy
Traveling Polaroid Lookbooks
The Accessorize Spring/Summer 2012 Photos Merge Film with Roadtrips
Ethereal 60s Captures
The Free People Festival 2012 Photoshoot Features Chic Looks
Vibrant Punk Fashion
The Nasty Gal May 2012 Lookbook Stars Model Hannah Holman
Color-Coded Men's Fashion
The Prada Menswear Spring Summer 2011 Line is Bright & Colorful
Rainbow Colorblock Gowns
The Alex Perry Collection for Spring/Summer 2011/2012 is Beautifully Bold
Punchy Geometric Shawls
The Louisa Parris Scarf Collection Two is Inspired by San Francisco
Red Riding Hood Editorials
The Tian Yi for Elle Vietnam November 2011 Photoshoot is Hot and Bold
Rainbow-Hued Editorials
The Tsanna Latouche Cosmopolitan South Africa November 2011 Shoot is Hot
23 Color-Blocked Fashions
From Neontastic Color-Blocked Spreads to Colorblocked Wingtips
Colorblocked Hipster Hoodies
Clothing Brand Experiment Releases the Perfect Hooded Sweatshirt
Hot Headpiece Editorials
The Ming Xi for Numero China #13 November 2011 Shoot is Exotic and Lovely
Cozy Fall Fashion Spreads
The Elle Russia September 2010 Spread is Cuddly Chic
Tribal Winter Wear
'My Wild Love' in Vogue China Gives an Exotic Touch to Fall Fashion
Great Gatsby Fashion
The J.Crew Fall 2011 Collection is Also Inspired by Bonnie and Clyde
Aussie Beach Babe Shoots
MAXIM Australia February 2012 Features Sophie Monk
Casual-Chic Couture
The Vibrant Alana Zimmer Harper's Bazaar Australia March 2011 Editorial
WWII-Inspired Menswear
Dockers 'Made in the States' SS11 Collection has a Military Motif
All-White Desert Ensembles
The Mango Summer 2012 Lookbook Stars a Summery Anna Selezneva
Inspirational Instagram Lookbooks
SPY Optic Reveals the Brand's Influential Photos Via Smartphones
Modernized 70s Casualwear
Disco Fun Prevails in the Tsumori Chisato Fall 2011 Collection
Exquisite Sandy Styles
The Massimo Dutti SS11 Campaign Captures Camel-Colored Classics
Retro Colorblock Shoots
Terry Richardson Shoots Three Alluring Babes for Purple Magazine
Subculture-Induced Fashion
The PUBLIC IMAGE SS11 Lookbook is Edgy and Subversive
Softly Silhouetted Fashion
The Anthropologie May 2012 Lookbook is Polished and Carefree
Lounging Indie Photography
Laura Encursiva's Relaxing Editorials
Cultivated Harvest Couture
Toni by Stefano Moro Mixes Bold Organic Color with Beige
Lounging Couple Campaigns
The Massimo Dutti Spring 2011 Campaign is Relaxingly Elegant
Fluorescent Fashion Editorials
The Essential Homme 'Bright Futures' Spread Brings Pops of Color
Privacy-Pushing Campaigns
The CBS Person of Interest Interactive Billboards are Borderline Creepy
Cozy Business Attire
The Warm Massimo Dutti Fall 2010 Collection is Super Chic
Couture Biker Babes
Keira Knightley Flaunts Chanel Fashion on a Motorcycle
Hot Seashore Ads
This Burberry Spring Summer 2011 Campaign Features Luxurious Lounging
Khaki Caped Crusader Style
The Chloe Spring 2010 Collection Offers a Dust Bowl Palette
Lace-Masked Shoots
The Vogue China February 2012 Editorials Features Feathers
Gender-Blending Campaigns
The Massimo Dutti October 2011 Lookbook Combines Men and Women Wear
Head-to-Toe Beige Fashion
Chloe Emphasizes Nothing But Neutrals for Fall 2009
Rouge Bombshell Pictorials
The Vogue Turkey September 2010 Spread is Red Hot
Colorfully Striped Collections
The Zara April 2011 Lookbook Provides Perfect Summer Outfits
Laid Back Spring Shoots
The Massimo Dutti Spring 2011 Campaign is Stylishly Chill
Brooding Black & White Editorials
Model Francisco Lachowski is Angst-Filled for Hero Magazine
Peacefully Pleasant Pictorials
This Elle UK March 2011 Editorial is Sensually Serene
Vintage Hotel Shoots
J People's ‘No Sleep Til Brooklyn' Editorial is Glamorous
Mod Colorblock Fashion
The DKNY Fall 2011 Collection is Chromatically Pleasing
Bath-Lounging Editorials
The Intimate Essential Homme Shoot Featuring Foxy Francisco Lachowski
Sheet Scrunching Spreads
The Helena Christensen Caractere Shoot Emits Sophistication
Boardwalk-Lounging Spreads
The Behati Prinsloo Vogue Turkey Shoot Features Relaxed Looks
Fiercely Hunky Campaigns
The Massimo Dutti ‘Made To Order' Video is Intense
Cozy Coated Captures
The Andrey Sukhomlinov by David K Shields Story is All Bundled Up
Playful Classic Menswear
The ACNE Menswear AW11 Collection is Military Rigor Meets Boyish Charm
Colorblocked Shoe Campaigns
Humanic Spring 2010 Ads Feature Fun Splashes of Color
Cottage Puppy Love Lookbooks
The New H by Hudson Collection is Fit for Autumn
Posh Printing Car Wheels
The Mercedes Benz Sprinter Tire Ad is Freshly Creative
Colorblocked Wingtips
Elsa Oxford Shoes Give a Two-Tone Hue to Classic Footwear
Basic Color-Blocked Fashion
Celine Fall 2011 Runway Show Features Simple Black-and-White Styles
Potato Sack Frocks
Dries Van Noten Fall 2009 Goes for Baggy and Beige
Nude Femme Fashions
The Massimo Dutti November Lookbook Gets Highly Formal and Chic
Shaggy Dog Knits
The 497° Escorpion and Delgado Buil Collection
Polished Grunge Styles
The UNUSED Fall/Winter 2010 Lookbook Presents an Interesting Outlook
Colorblocked Celeb Covers
The Leighton Meester L'Officiel Photo Shoot is Elegant and Sophisticated
Reflective Fragrance Ads
The Gold by Kim Kardashian Perfume Campaign Has the Midas Touch
Casual Spring Fashions
The Blanco SS11 Men's Line is Stylishly Laid Back
Vibrant Fashion Videos
The Prada Spring 2011 Video Campaign is Vivid and Bright
Innocuous Farm Girl Shoots
The Golden Girl Muse Magazine Features a Seductively Naive Appeal
Baring Couple Lookbooks
The Vogue Russia November 2011 Issue is Bravely Bare and Provocative
Twinset Fashiontography
The Allure October 2010 Issue Makes You Do a Double-Take
Wintry Celeb Prints
The Uniqlo FW 2010 Ads Feature Two Cool Actors
Graphic Color-Blocked Fashion
The Marani AW10 Collection Features Cool Colors and Prints
Faux Mannequin Lookbooks
The Jenni Kayne Resort 2011 Collection is Picture Perfect