The July 2024 social good examples cover areas of charity, activism, education, and support for vulnerable communities.
In terms of partnerships, Nike and the Olympic Refuge Foundation are working to promote confidence, mental well-being, and sportsmanship for women and girls through programs like Terrains d'Avenir. As part of this initiative, Nike also signed boxer Cindy Ngamba, the first athlete from the IOC Refugee Olympic Team to join the brand's athlete squad.
In terms of product launches, the Vaseline Pro Derma Transition Body Lotion stands out for its inclusive demeanor. The formula is specifically crafted to cater to the needs of the transgender community. It alleviates skin issues stemming from hormone therapy and surgery.
The July 2024 social good round-up also spotlights eco activations such as 'This Campaign Sucks' by Dentsu and the accompanying pollution-catching mural.
Top 80 Social Good Trends in July
From Inclusive Sporting Initiatives to Ethical Tech Programs:
Kalin Ned — Jul 21, 2024 — Social Good
80
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
79
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
78
Limited-Edition Ocean-Themed Serums
Biossance Celebrates World Oceans Month with a Limited Release
77
Wellness-Centric Credit Cards
Wells Fargo &Mastercard Debut the Attune℠ World Elite Mastercard®
76
Queer Beach-Themed Candles
VIGYL Reintroduces the Hanlan’s Candle for Pride Month
75
Transition-Supporting Body Lotions
Vaseline Debuts the Pro Derma Transition Body Lotion
74
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
73
Inclusive Social Support Programmes
MCR Social is Supporting Underrepresented Neurodiverse Youth
72
Community-Focused Healthy Habits Apps
Noom Recently Debuted Its New Health-Focused App — Noom Vibe
71
Limited-Edition Cat Dad Hoodies
Felix Cat Insurance Introduces a Hoodie to Celebrate Father's Day
70
Pride Eyeshadow Launches
Mac Launches 40 Shades of Pride Eyeshadow Vault
69
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
68
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
67
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
66
Inclusive Gaming Tournaments
Logitech G is Hosting a Tournament for Players with Disabilities
65
Inclusive Sporting Initiatives
Neurodiversity Celebration Week is Supporting Neurodiverse Sports
64
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
63
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
62
Artistic Rum Series
The Kraken Rum Debuts the Artists of the Abyss Series with Oliver Barrett
61
Engaging Braille Education Devices
The Braille Learning Device is Based on the Six-Dot Arrangement
60
Baseball-Inspired Energy Drinks Partnerships
GHOST Joins Forces with the Philadelphia Phillies
59
LGBTQI+-Friendly Travel Destinations
Hotel Belmar in Costa Rica Debuted 2024 Live & Proud Events
58
Delivery-Based Food Rescue Initiatives
Albertsons Companies and Uber Partner on Food Rescue
57
Chic Multi-Colored Lockers
Mustard Made Partners with Josh and Matt for the Rainbow Standard
56
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
55
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
54
Pay-What-You-Want Pizza Trucks
Newman's Own Invites Pizza Lovers to Choose Their Own Price
53
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
52
Queer-Inspired Cannabis Collections
Stone Road Farms Introduces Its QUEER ALL YEAR Collection
51
Sustainable Music Festival Campaigns
Decathlon's No Tent Left Behind is Environmentally Conscious
50
Charitable Pride Month Burgers
Honest Burgers Brooklyn Stonewall Inn Edition is Available Now
49
Indigenous Artist-Inspired Postal Stamps
Canada Post Has Introduced a Stamp to Honor Elisapie
48
Advanced Literary Apps
Fabuly Introduces a Compelling Alternative in the Digital Literary Market
47
Denim Pride Collections
Levi's Releases Its Pride Collection Called Rainbow Rodeo
46
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
45
Digital Food Insecurity Platforms
Community Food Centres Canada Introduces Food Security Now
44
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
43
Community-Focused Movie Screenings
'Join or Die' Screenings Aims to Foster Real-Life Connections
42
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
41
Free Sunscreen Initatives
The Save Your Skin Foundation is Deploying 40 Free Sunscreen Dispensers
40
Democratic AI Initiatives
AI Layer Labs & the 6079 Movement Advocate for a Democratic Future in AI
39
Charitable Vape Boxes
Timeless Vapes Introduces the Shred for the Cure Boxed Set
38
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
37
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
36
Cruelty-Free Pimple Patches
E.l.f. Expands its Blemish Breakthrough Collection
35
Holistic Spiritual Journey Apps
Churchome Has Launched a New Mobile App to Foster Connection
34
Emergency Preparedness Campaigns
Batteries Plus is the Nation's "Storm Prep Headquarters"
33
Comprehensive Online Learning Platforms
Varsity Tutors for Schools Offers Free Tools to Schools
32
Art-Inspired Jigsaw Puzzles
Apostrophe Puzzles' Jigsaw Collection
31
AI-Powered Research Assistants
Northern Arizona University & Afforai Form a Partnership
30
Youth Education Partnerships
FP Markets and Cricket Brasil Debuted a Youth Development Initiative
29
Employee Autoimmune Care
WellTheory Has Launched a New Initiative in Partnership with Maven Clinic
28
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
27
Health-First Funding Initiatives
Gilead Sciences is Aiming to Bolster HIV Prevention in the U.S
26
Indigenous Artwork Chocolate Gifts
Purdys Luts'as Ihqelts’ Gift Box Has Charlene Johnny's Artwork
25
Connective Men's Wellness Apps
'Find a Men's Group' Helps Men Seeking Community and Support
24
Traceable Zero Waste Jumpers
Navygrey Has a Transparent Supply Chain with Eco-Friendly Packaging
23
Resilience-Celebrating Cancer Campaigns
Extended Stay America Joins American Cancer Society
22
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
21
Discount Baby Formulas
Iceland Slashes Baby Formula Prices, Citing a "Moral Obligation"
20
BIPOC Culinary Grants
Black Opportunity Fund Partners with DoorDash Canada
19
Inclusive Colorblind-Accessible Games
Mattel is Adding Colorblind Identification Symbols
18
Accessible Braille-Equipped Ales
West Side Brewings Reintroduces the Braille Ale Raspberry Gose
17
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
16
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
15
Mosquito Safety Campaigns
Mosquito Joe Launches the Beat the Bloodsuckers Campaign
14
Holistic Mental Health Initiatives
Gymnation Partners with The Lighthouse Arabia
13
Ethical Tech Programs
The Institute for Diversity Certification Launches a Pioneering Program
12
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
11
Fitness Club Pride Collaborations
Equinox Announces its Exhibition and Benefit Auction
10
Digital Parenthood Platforms
Aura Has Launched the Digital Parenthood Community
9
Helpful Digital Workforce Platforms
RoboGarden Inc. and Riipen Have Launched Digital Boost
8
Hospitality Mentorship Programs
Moët Hennessy USA and Another Round Another Rally Team Up
7
Refugee-Supporting Workplace Initiatives
IKEA is Extending its Refugee Employment Pilot
6
Pizza Brand-Initiated Fundraising Campaigns
&pizza Partners with SMYAL for Pride Month
5
Fundraising Pride Art Installations
TD Installs Pride Gate to Fundraise
4
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
3
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
2
Turtles-Inspired Stamp Designs
The U.S. Postal Service Released Protect Sea Turtles Forever
1
Accessible Health Diagnostics Features
Keyspan Has Formed a Partnership with Austin Simply Fit
Related Ideas
Sportswear Innovation Summits
On Unveiled Its Run On Clouds Brand Identity in Paris
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Skincare Brand-Supported Pride Activations
BYOMA Joins Forces with Barry's for Pride Celebrations
Wellness Influencer-Supported Beauty Brands
Vichy Taps Emily DiDonato as an Ambassador
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Mindful Movement Community Partnerships
Sephora UK Strategically Partners with SANCTUM
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Sports-Based Philanthropic Activations
Cigna Healthcare Hosted the 2026 Safe Zone Activity Day
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
School Wellness Partnerships
Lysol Launches Quality Time Off Grants for High-Need Schools
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Charitable Arthritis Relief Campaigns
LivRelief Runs a Campaign for Arthritis Awareness Month
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Transgender-Celebrating Beauty Partnerships
Lush Cosmetics Doubles Down on Transgender Advocacy
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Charitable Lip Beauty Initiatives
Watier Supports Women Through Charitable Donations
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Corporate Wellbeing Platform Partnerships
Wellhub Taps Terry Crews to Champion Employee Wellbeing
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Strategic Social Good Partnerships
Prenetics' IM8 Health Supports Vitamin Angels
Sustainable Water Brand Partnerships
Boston Legacy FC is Joining Forces with mainelove
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Competitive Swimwear Partnerships
arena Extended Its USA Swimming Partnership Through 2028
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
High-Profile Longevity Community Initiatives
Novotel Has Introduced the Novotel 37 Collective
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Award-Winning Sportswear Campaigns
On Won Three Cannes Lions for its Zendaya Collaboration Film
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Youth Vision Care Events
OneSight EssilorLuxottica, Oakley, and Kylian Mbappé Joined Forces
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Impact Travel Guides
Giveback Guide Connects Travelers With Meaningful Ways To Support Local
Refugee-Focused Youth Sport Initiatives
ANTA Group Continues ‘Moving for Change’ with UNHCR
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Gender-Equal Olympic Programs
Alpes 2030 Introduces Equal Athlete Quotas and New Mixed Events
Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Athlete-Backed Charitable Events
Jonathan Osorio, CCCO, and Nando Partner for a Good Cause
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Inclusive Sport-Focused Partnerships
The Canadian Paralympic Committee and Pfizer Canada Partner
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Charitable Youth-Focused Events
LuskinOIC Ran a Christmas in July Event for Underserved Youth
Outdoor Advocacy-Focused Partnerships
ISPO Partners with It's Great Out There Coalition