From James Franco fronting the campaign for Gucci by Gucci Pour Homme, to Justin Timberlake as the face of Play by Givenchy, Hollywood stars are in demand when it comes to perfume marketing.
And when Hollywood stars are not as lucky as James Franco in scoring the lucrative campaigns, they come up with their own fragrance. Britney Spears, Jennifer Lopez, Jessica Simpson and Halle Berry are just a few of the celebs coming up with their own perfumes.
See the ad campaigns for all these and more below.
15 Hollywood Perfume Ad Campaigns
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Celebrity Perfume Ads
Josh Hartnett in Emporio Armani Diamonds for Men
12
Superstar Perfumes
Britney Spears Shares Her Scentual “Hidden Fantasy”
11
Wearing Nothing to Promote Celebrity Fragrances
Fancy Jessica Simpson?
10
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
9
Sex And The Cell
SJP In Jail In Covet Perfume Ads
8
Paris Hilton's 4th Fragrance
Can-Can Inspired Perfume
7
Socialite Fragrance Empires
Paris Hilton's New Perfume, Siren, For a Sophisticated Summer Scent
6
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
5
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
4
Fragrance Fairies
Paris Hilton For “Fairy Dust”
3
Gilded Fragrance Models
Charlize Theron Is Gold From Head to Toe for J'adore L'eau
2
Another Celeb Fragrance
Jessica Simpson To Launch perfume
1
Beachside Fragrance Promos
Berry Gives us a Taste of her 'Halle'
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
High-End Amber-Forward Fragrances
Chanel Boasts Coco Mademoiselle Crush Absolu
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Actor-Fronted Men's Fragrance Campaigns
Prada’s Paradigme Fragrance Taps Tom Holland
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Bakery-Inspired Perfume Mists
Boulangerie Serves Up "Dessert for the Senses"
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Accessible Fruity Floral Perfumes
Rare Beginnings Eau de Parfum Captures the Feel of a Fresh Start
Skin-Friendly Solid Fragrances
Good Chemistry Solid Perfumes are Travel-Friendly and Alcohol-Free
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Witchy Cinematic Perfumes
Ariana Grande Fragrances Dropped Two Wicked-Inspired Fragrances
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Alcohol-Free Perfume Gels
Dolce & Gabbana Dolce Eau De Parfum Gels are Delicate & Sensorial
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Next-Gen Niche Perfumes
Top Scents Collection Spotlights Up-and-Coming Perfumers
Intensely Expressive Fragrances
The Juliette Has a Gun Bold Collection Embraces Experimentation
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Italian Travel-Inspired Fragrance Capsules
GUESS Boasts the Amore Fragrance Collection
Celebrity-Backed Luxury Jewelry Campaigns
Christian Dior Spotlights Its Rose Des Vents Jewelry
Intense Iconic Perfume Launches
Christian Dior Debuts the New J'adore Intense Fragrane
Brush-On Perfumes
Zara × Jo Malone Collaborated on a Trio of City-Inspired Personal Fragrances
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Fall-Themed Luxury Bag Campaigns
Zadig & Voltaire Partners with Paris Jackson
Heritage Fragrance Expansion Lineups
Jacques Bogart Debuts One Lady Show and Silver Scent For H
Fragrance Advent Calendars
Dossier's Holiday Advent Calendar Shares Designer-Inspired Bestsellers
Holiday-Ready Luxury Fragrance Lines
Maison Francis Kurkdjian Debuts a Range of Holiday Products
Aroma-Driven Personal Care Collections
Chanel Expands Its Chance Fragrance Line to Body Care
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Fizzy Cola Fragrances
BORNTOSTANDOUT's Cola Addict Eau de Parfum Bottles Pure Pleasure
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Celebrity Fragrance Campaigns
Dior Addict Campaign Features Jisoo, Anya Taylor-Joy & Willow Smith
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Celebrity-Endorsed Floral Perfumes
Gucci Taps Miley Cyrus for the Flora Gorgeous Gardenia Intense
Nostalgic Movie Perfumes
Proprietary AI Helped to Make The Breakfast Club Extrait De Parfum
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Luxury Makeup Artist Partnerships
Charli XCX and YSL Beauty Partnered for a New Campaign
Tempting Gourmand Fragrances
Givenchy Collaborated with a Chef Pâtissier on Irresistible Nectar
High‑Performance Fragrance Offerings
French Cowboy Introduced Its Mezcal Chocolat And Pear Pavlova
Iconic 90s Revival Fragrances
Gap Beauty Launches Reimagined Versions of Its Iconic Fragrances
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Candid Home Life-Inspired Campaigns
Jacquemus' New Film Stars Pamela Anderson and Her Sons
AI-Integrated Fragrance Campaigns
Leo Messi Debuts 'MESSI Platinum' in a Global Campaign
Artful Americana Fragrances
Dossier Made Its First Celebrity Fragrance, Lost Americana, with mgk
80s-Inspired Skin Scents
An Unforgettable Musk Prompted the Making of Henry Rose London 1983
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Actress-Backed Perfume Campaigns
Prada Beauty and Zendaya Partnered for a Prada Paradoxe Campaign
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Skincare-Inspired Tracksuits
NIVEA x Juicy Couture Merch is Only Available Via a Sweepstakes
Pheromone-Inspired Perfume Oils
plusOne's Fragrance Oils are Blended to Boost Moods and Confidence
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Escapist Haircare Campaigns
Herbal Essences' Scent of Your Dreams Plays Up the Power of Fragrance
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Luxury Soccer Team Incenses
Droplet and Paris Saint-Germain Partnered for Home Fragrance
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Celeb-Supported Fragrance Campaigns
Prada's Paradoxe Radical Essence Taps Emma Watson
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Pop Icon-Headed Fragrance Films
Madonna Appears in Dolce & Gabbana's Fragrance Campaign Film
Songstress-Backed Fragrance Debuts
Jessica Simpson Unveils Her New Mystic Canyon Fragrance
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Glamorous Summer Fashion Campaigns
Gucci Debuts Its Latest Campaign — 'Gucci Monte Carlo'
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Actress-Supported Fragrance Campaigns
TOM FORD Taps Tilda Swinton for the Black Orchid Reserve
Warmth-Inducing Floral Perfumes
Beguile Debuts the Alluring Golden Kiss Eau De Parfum
Celeb-Approved Cologne Launches
PAPATUI Debuts the PAPATUI Luxury Cologne Collection
Perfume Bottle Ornaments
Phlur's Decorative, Wearable Ornaments are Made for Gifting & Sampling
Immersive Luxury Perfume Launches
Huda Beauty Presents Easy Bake Intense Eau De Parfum
Airy Floral Fragrances
Bedtime Routines Inspired a Note in Khloe Kardashian's Almost Always
Country Music Star-Inspired Fragrances
Scent Beauty and Megan Moroney Launch Calliope
Beauty Brand-Focused Film Collaborations
L'Oréal Paris Partners with the Devil Wears Prada 2
Mix-and-Match Cosmetic Campaigns
The eos Just Make Scents Campaign is Narrated by Cardi B
French Beauty-Focused Fragrances
Juicy Couture Just Moi is Part of the Viva La Juicy Range
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Textured Gourmand Fragrances
New Perfumes Feature Creamy, Buttery, and Edible-Inspired Notes
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Mixology-Inspired Perfumes
Mixologist Parfums Makes Scents Like the "Oud Fashioned"
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Celebrity-Supported Luxury Fragrance Launches
Valentino Beauty Teases an Upcoming Fragrance Launch
Cheeky Garlic-Inspired Couture Campaigns
Hellmann's and Arielle Vandenberg Promote Garlic Aioli
Limited-Edition Laundry Scents
Unstopables Created an Exclusive Fragrance with Jasmine Tookes
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Print-Inspired Fragrances
Archival Designs Informed the Laura Ashley Parfum Collection
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Japanese Pop Culture-Inspired Fragrances
Handcraft Entertainment & Takasago Partner
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Sophisticated Perfume Expansions
Match Perfumes Has Formally Entered the United States Market
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Actor-Approved Cheese Campaigns
Jarlsberg and Adrian Grenier Partnered for a New Campaign
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Fragrance Scavenger Hunts
Lancôme Created a Peachy Scavenger Hunt Around Its Newest Perfume
Empowering Celeb-Fronted Fragrance Campaigns
Armani Debuts Power of You with Kendall Jenner
NYC-Inspired Fashion Brand Colognes
Coach Pure Platinum Comes in a Gunmetal Bottle
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Men-Targeting Antiperspirant Campaigns
Degree and Christian Pulisic Launch 'Here for Sweat'
Luxurious Perfume Campaigns
Chanel Spotlights Gabrielle Chanel Art of Perfuming
Singer-Supported Perfume Campaigns
Yves Saint Laurent Beauty Taps Dua Lipa for Libre Eau De Parfum
Fragrance Global Brand Ambassadors
Jo Malone London Taps Georgia May Jagger and Lizzy Jagger
Feminine Scent-Forward Fashion Partnerships
Hamidi Officially Sponsored Paris Modest Fashion Week
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Perfume Pop-Up Series
By Rosie Jane's Smell Good Saturdays Brings Fragrance to Local Coffee Shops
Hotel-Inspired Home Scenting Products
Hotel Collection Brings European Luxury Scents Into the Home
Spoof Fragrance Ads
The Aldi Fragrance Advert Challenges Costly Designer Fragrances
Actress-Supported Scented Body Creams
Gold Bond Expands Line with Scented Body Creams
Celeb-Forward Fragrances Releases
Skylar Announces the Launch of the Double Dates Scent
Singer-Backed Modern Perfume Campaigns
Olivia Dean is Promoting the Burberry Her Parfum
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Creamy Cocoa-Tinged Fragrances
Chalet by Brown Girl Jane Shares an Airy Experience of Chocolate
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Fragrance Campaign Castings
Jacob Elordi Fronts Bleu De Chanel as New Global Ambassador
Revitalized Brand Fragrances
Juicy Couture's 'Just Moi' Fragrance Targets Gen Z Consumers
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Fashion Film Campaigns
The Prada FW26 “Simple Stories” Campaign Explores Intimacy
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Star Studded Luxury Campaigns
Emma Stone and Hoyeon Star in a Campaign Celebrating Modern Elegance