From James Franco fronting the campaign for Gucci by Gucci Pour Homme, to Justin Timberlake as the face of Play by Givenchy, Hollywood stars are in demand when it comes to perfume marketing.
And when Hollywood stars are not as lucky as James Franco in scoring the lucrative campaigns, they come up with their own fragrance. Britney Spears, Jennifer Lopez, Jessica Simpson and Halle Berry are just a few of the celebs coming up with their own perfumes.
See the ad campaigns for all these and more below.
15 Hollywood Perfume Ad Campaigns
14
Celebrity Perfume Ads
Josh Hartnett in Emporio Armani Diamonds for Men
13
Superstar Perfumes
Britney Spears Shares Her Scentual “Hidden Fantasy”
12
Wearing Nothing to Promote Celebrity Fragrances
Fancy Jessica Simpson?
11
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
10
Sex And The Cell
SJP In Jail In Covet Perfume Ads
9
Paris Hilton's 4th Fragrance
Can-Can Inspired Perfume
8
Socialite Fragrance Empires
Paris Hilton's New Perfume, Siren, For a Sophisticated Summer Scent
7
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
6
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
5
Fragrance Fairies
Paris Hilton For “Fairy Dust”
4
Gilded Fragrance Models
Charlize Theron Is Gold From Head to Toe for J'adore L'eau
3
Illuminated Fragrance Ads
‘Sunkissed Glow' Perfume by JLo Sells With Sensuality
2
Another Celeb Fragrance
Jessica Simpson To Launch perfume
1
Beachside Fragrance Promos
Berry Gives us a Taste of her 'Halle'
Related Ideas
Easy-Wearing Fragrance Mists
Calvin Klein Hair & Body Perfume Mists are Fresh and Effortless
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Actor-Fronted Men's Fragrance Campaigns
Prada’s Paradigme Fragrance Taps Tom Holland
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Bakery-Inspired Perfume Mists
Boulangerie Serves Up "Dessert for the Senses"
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Skin-Friendly Solid Fragrances
Good Chemistry Solid Perfumes are Travel-Friendly and Alcohol-Free
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Witchy Cinematic Perfumes
Ariana Grande Fragrances Dropped Two Wicked-Inspired Fragrances
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Next-Gen Niche Perfumes
Top Scents Collection Spotlights Up-and-Coming Perfumers
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Alcohol-Free Perfume Gels
Dolce & Gabbana Dolce Eau De Parfum Gels are Delicate & Sensorial
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Luxurious Solid Perfume Collections
Christian Dior Debuts a New J'adore Fragrance Format
Celebrity-Backed Luxury Jewelry Campaigns
Christian Dior Spotlights Its Rose Des Vents Jewelry
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Brush-On Perfumes
Zara × Jo Malone Collaborated on a Trio of City-Inspired Personal Fragrances
Music Artist-Fronted Fashion Campaigns
Jennie is Featured in Jean Paul Gaultier's New Campaign
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Fall-Themed Luxury Bag Campaigns
Zadig & Voltaire Partners with Paris Jackson
Fragrance Advent Calendars
Dossier's Holiday Advent Calendar Shares Designer-Inspired Bestsellers
Holiday-Ready Luxury Fragrance Lines
Maison Francis Kurkdjian Debuts a Range of Holiday Products
Storytelling Literary Perfumes
Classic Novels Inspired D’OTTO Fragrances' Literature Collection
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Celebrity Fragrance Campaigns
Dior Addict Campaign Features Jisoo, Anya Taylor-Joy & Willow Smith
Celebrity-Endorsed Floral Perfumes
Gucci Taps Miley Cyrus for the Flora Gorgeous Gardenia Intense
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Inclusive Gourmand Fragrances
Rare Eau De Parfum's Pump Considers Upper Extremity Impairments
Tempting Gourmand Fragrances
Givenchy Collaborated with a Chef Pâtissier on Irresistible Nectar
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
AI-Integrated Fragrance Campaigns
Leo Messi Debuts 'MESSI Platinum' in a Global Campaign
Artful Americana Fragrances
Dossier Made Its First Celebrity Fragrance, Lost Americana, with mgk
80s-Inspired Skin Scents
An Unforgettable Musk Prompted the Making of Henry Rose London 1983
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Skincare-Inspired Tracksuits
NIVEA x Juicy Couture Merch is Only Available Via a Sweepstakes
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Sparkling Rose Fragrances
Steve Madden Rose Goldie Eau de Parfum is Radiant and Empowering
Celebrity-Launched Opulent Fragrances
Better World Fragrance House Debuts Summer Mink
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Celeb-Supported Fragrance Campaigns
Prada's Paradoxe Radical Essence Taps Emma Watson
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Pop Icon-Headed Fragrance Films
Madonna Appears in Dolce & Gabbana's Fragrance Campaign Film
Songstress-Backed Fragrance Debuts
Jessica Simpson Unveils Her New Mystic Canyon Fragrance
Cocktail-Inspired Fragrances
The New Pepe Jeans London Fragrances Come in Novel Bottle Designs
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Actress-Supported Fragrance Campaigns
TOM FORD Taps Tilda Swinton for the Black Orchid Reserve
Warmth-Inducing Floral Perfumes
Beguile Debuts the Alluring Golden Kiss Eau De Parfum
Airy Floral Fragrances
Bedtime Routines Inspired a Note in Khloe Kardashian's Almost Always
Perfume Bottle Ornaments
Phlur's Decorative, Wearable Ornaments are Made for Gifting & Sampling
Cocktail-Celebrating Liqueur Campaigns
This St-Germain Campaign Stars Sophie Turner
Fragrance House Parties
Valentino Beauty Hosts Born in Roma Purple Melancholia Launch
French Beauty-Focused Fragrances
Juicy Couture Just Moi is Part of the Viva La Juicy Range
Beauty Brand-Focused Film Collaborations
L'Oréal Paris Partners with the Devil Wears Prada 2
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Mixology-Inspired Perfumes
Mixologist Parfums Makes Scents Like the "Oud Fashioned"
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Shine-Enhancing Hair Perfumes
Hally Hair Lady H Hair Perfume is Alcohol-Free
Limited-Edition Laundry Scents
Unstopables Created an Exclusive Fragrance with Jasmine Tookes
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Multi-Sensory Movie Experiences
Scentbird x I Know What You Did Last Summer Enhanced a Screening
Sophisticated Perfume Expansions
Match Perfumes Has Formally Entered the United States Market
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Fragrance Scavenger Hunts
Lancôme Created a Peachy Scavenger Hunt Around Its Newest Perfume
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Romantic Gourmand Scents
Ariana Grande is Expanding Her Successful LOVENOTES Fragrance Line
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Positively Uplifting Perfumes
Perroy's Mood-Inspired Perfumes Uniquely Enhance the Wearer
NYC-Inspired Fashion Brand Colognes
Coach Pure Platinum Comes in a Gunmetal Bottle
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Luxurious Perfume Campaigns
Chanel Spotlights Gabrielle Chanel Art of Perfuming
Singer-Supported Perfume Campaigns
Yves Saint Laurent Beauty Taps Dua Lipa for Libre Eau De Parfum
Fragrance Global Brand Ambassadors
Jo Malone London Taps Georgia May Jagger and Lizzy Jagger
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Romantic Star-Studded Outerwear Campaigns
Moncler's Pre-Fall 2025 Campaign is Visually Compelling
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Perfume Pop-Up Series
By Rosie Jane's Smell Good Saturdays Brings Fragrance to Local Coffee Shops
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Hotel-Inspired Home Scenting Products
Hotel Collection Brings European Luxury Scents Into the Home
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Celeb-Forward Fragrances Releases
Skylar Announces the Launch of the Double Dates Scent
Singer-Backed Modern Perfume Campaigns
Olivia Dean is Promoting the Burberry Her Parfum
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Creamy Cocoa-Tinged Fragrances
Chalet by Brown Girl Jane Shares an Airy Experience of Chocolate
Boutique-Style Fragrance Shops
The Perfume Shop Boutique Stores Offer a Refined Retail Experience
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Revitalized Brand Fragrances
Juicy Couture's 'Just Moi' Fragrance Targets Gen Z Consumers
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Star Studded Luxury Campaigns
Emma Stone and Hoyeon Star in a Campaign Celebrating Modern Elegance