These hair mask innovations include activated charcoal haircare solutions and personalized hair mask products.
Clean hair care brand Briogeo's hydrating hair mask with avocado and kiwi is a standout, formulated to nourish all hair types including "wavy, curly, coily and even straight hair." While addressing frizz and dryness, the product does so without featuring protein which can reduce overall body and volume.
Monat's activated charcoal hair mask is another notable example that leaves one's scalp soft, deeply cleaned and conditioned. The Charcoal Gelée Hair Masque's activate charcoal ingredients detoxify and remove dirt while meadowfoam seed oil and coconut oil help boost moisture retention.
Function of Beauty's custom hair masks round off this list and speak to growing consumer desires for bespoke beauty and self care products, especially as they continue to spend more time inside their homes during the ongoing COVID-19 pandemic.
12 Hair Mask Innovations
12
Deep-Cleaning Hair Masks
Seed Phytonutrients' Scalp & Roots Oat Mask Doubles as a Shampoo
11
Detoxifying Pre-Shampoo Masks
Head and Shoulders' Hair and Scalp Mask is a Detoxifying Treatment
10
Personalized Hair Masks
Function of Beauty's Custom Hair Mask Targets Specific Concerns
9
Invisible Hair Masks
The Restless Circle is a Versatile Deep Conditioning Treatment
8
Fine Hair Masks
oVertone's Remedy for Fine Hair is Ultra-Nourishing Yet Lightweight
7
Biotin-Infused Hair Products
The Nioxin Night Density Rescue Gives You Better Hair While You Sleep
6
Spray-On Hair Masks
YES TO's Soothing Hair Mask Spray Provides Relief from an Itchy Scalp
5
Smoothie-Inspired Hair Masks
Briogeo's Hydrating Hair Mask Features Avocado, Kiwi & Spinach
4
Color-Enhancing Hair Masks
Garnier Nutrisse Color Reviver is a Nourishing Five-Minute Hair Mask
3
Luxuriously Hydrating Hair Masks
The Renewal Mask by Crown Affair Has Tsubaki Seed Oil and Yuzu
2
60-Second Hair Masks
amika's Fast Hair Mask Promises to Rapidly Deliver Results
1
Activated Charcoal Hair Masks
Monat's Charcoal Gelée Hair Masque Absorbs Impurities, Dirt & Grime
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Collagen Cleansing Balms
FaceGym's Active Collagen Wonder Cleansing Balm Boosts Collagen Stores
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Honey-Powered High-Performance Haircare
COCO & EVE Launch the Youth Revive Collection
Intensely Hydrating Hair Masks
JVN's New Intense Hydration Mask is Soothing and Effective
Modern Daily Hair Serums
Remilia Hair'a Cosmocap Targets Dry and Damaged Hair
Charitable Hair Masks
amika Launched a Limited-Edition Soulfood Nourishing Mask
Customizable Hair Primers
Function of Beauty's Custom Styling Primer Suits Unique Styling Goals
Deep Conditioning Hair Masks
Bomba Curls' Forbidden Hair Mask is Award-Winning
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Oil Control Haircare Collections
Oribe's Serene Scalp Oil Control Range Addresses a Common Concern
Multi-Action Sleep Masks
The Over Night Hydrating Sleep Mask Amplifies a Moisturizer's Benefits
Skin-Caring Anti-Dandruff Haircare
Kérastase's Symbiose Line Forms a Complete Scalp Care Routine
Low-Maintenance Leave-In Treatments
Briogeo's Science-Backed Leave-In Visibly Improves Split Ends
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
Chelating Detox Shampoos
Coco & Eve's Clarifying Detox Shampoo Features Hibiscus Cider Vinegar
Freeze-Dried Skincare Masks
Kyssva's AGLOW Instant Dewy Mask Features Potent Actives
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Zero-Waste Body Wash Bars
Good Juju Launches Two Sustainable Body Wash Bars
Moisture Barrier Sheet Masks
Loops' Dream Sleep Hydrogel Face Mask Simplifies "Slugging"
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
Usable Human Hair Materials
Green Salon Collective is Revolutionizing the Biomaterial World
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
10-in-1 Hair Masks
EVA NYC's Magic Mane Shine Mask is Hydrating, Detangling and More
Argan-Based Haircare
Anablue is Introducing Itself with an Oil, Serum & Scalp Cleanser
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Detoxifying Charcoal Mouthwashes
MOON Oral Beauty's Charcoal Mouth Rinse Comes in Lunar Peppermint
Clean Frizz Control Haircare
The Noughty Frizz Magic Collection Features Three Products
Plant-Based Curly Hair Products
The Aveda Be Curly Advanced Products Have a Silicone-Free Formula
Replenishing Haircare Collections
This Authentic Beauty Concept Line Delivers Energy & Strength
Ritualistic Skincare Kits
Wellness Ritual Kit Contains a Cleanser, Moisturizer and a Skincare Tool
Cooling Sensation Hydrating Masks
The New SOS Mask Joins Yves Rocher's Hydra Végétal Range
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
Balayage Hair Care Collections
Balayage Exceptionnel Formulas Help to Enhance Color Retention
Intensely Hydrating Haircare Products
JVN's Hydrating Conditioner & Shampoo are Performance-Driven
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Hair-Repairing Leave-In Treatments
Function of Beauty Launches the PRO Bonding Leave-In Treatment
Eco-Friendly Upcycled Haircare
InnerJoi by Joico Features Apple Extract and Olive Esters
Moisturizing Haircare Lines
Moroccanoil Launches the New Airy Moisture Haircare Line
Warming Gel-to-Oil Skincare
Freeman's Restorative Facial Mask Transforms with Heat Activation
Hair-Nourishing Protein Creams
Miribel Naturals' Powerhouse Protein Cream Revitalizes the Hair
Wavy Haircare Systems
Rhyme & Reason's Three-Step Wave Regime Supports an Underserved Hair Type
Honey-Infused Hair Serums
Gisou's Honey-Infused Hair Repair Serum Has Encapsulated Honey
Carrot Moisture Masks
Byroe's Golden Carrot Overnight Relief Mask Boosts the Suppleness of Skin
Frizz-Eliminating Hair Serums
Noughty's Frizz Magic Serum is Vegan and Cruelty-Free
Plant-Powered Leave-In Conditioners
Vegamour's HYDR-8 Leave-In Has an Alternative to Keratin
All-Purpose Cleansing Bars
Briogeo's Soothing Cleansing Bar Nourishes the Face, Body & Hair
Powdered Facial Cleansers
Yodi's All-Natural Facial Cleanser is Waterless
Protective Hair Gel Glosses
Bread's Hair-Gel Locks in Natural Coily, Wavy and Curly Patterns
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Blueberry Extract Haircare Products
These New CURLS Blueberry Bliss Products are for Type 4 Hair
Fermented Haircare Products
These FaceTory Hair and Scalp Masks Come in Three Options
Plant-Based Hydrating Haircare
Hydr-8 Rehydrates Hair with Natural Plant-Based Ingredients
Four-Minute Facial Masks
KNOW Beauty's Glacial Bay Clay Mask is Mineral-Rich & Detoxifying
Nourishing Hair-Detangling Sprays
Drunk Elephant's Wild Marula Tangle Spray Conditions & Protects
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
Performance-Driven Vegan Haircare Lines
Schwarzkopf Has Developed a New Vegan Care Complex
Sheet-Style Skincare Serums
Sulwhasoo Debuts a Sheet Mask Called the 'First Care Activating Mask'
Prebiotic Haircare Products
Straand Boasts the Crown Cleanse Shampoo & the Crown Boost Conditioner
Coarse Haircare Collections
Redken is Unveiling a New Curly Haircare Line Ahead of Summer
Compostable Sheet Masks
Masque BAR's Eco-Friendly Sheet Masks are Home-Compostable
Dual-Action Scalp Haircare
Biotera's 2:1 Intensives Support Optimal Scalp Conditions
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Sativa Seed Oil-Infused Haircare
DESIGNME's Gloss.ME Treatment Mask is Perfect for Winter
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
Age-Defying Masks
INVITY's SuperNAD Youth Activating Sheet Mask Instantly Replenishes the Skin
Purifying Scrub Masks
Shiseido Waso Launches the Satocane Pore Purifying Scrub Mask
Damange-Defying Haircare Lines
Joico's Defy Damage Capsule is Powered by Cutting-Edge Technology
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Anti-Aging Hair Creams
Alterna Haircare's CC Cream for Hair is Powered by Caviar Extract
Growth-Boosting Hair Masks
This Deep Conditioning Hair Mask Helps to Support Healthy Hair Growth
Fermented Overnight Skincare
CACAYE's Fermented Cocoon Mask Pairs Mushroom & Korean Ginseng
Curl-Specific Haircare Systems
Naturalicious’ Hello Gorgeous Haircare System is High-Performing
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
Solid Rice Water Haircare
Kitsch's Rice Water Shampoo and Conditioner Sustainably Boosts Growth
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Nourishing No-Rinse Balms
Kerasilk's Restorative Balm Features Vegan Silk Technology
Protective High-Shine Haircare
amika's Mirrorball Shampoo & Conditioner Removes Dullness
Hawaiian Flowers-Inspired Beauty Collections
KAI Aims to Transform Bathing into a Luxurious Escape
Moisturizing Textured Haircare Products
Suave Pink Lush & Coily Supports Coils, Curls and Waves
Frizz-Combating Haircare Products
The MIELLE Avocado & Tamanu Anti-Frizz System is Easy to Use
Creamy Avocado Cleansers
The Avocado Ceramide Moisture Barrier Cleanser Works Even After Rinsing
Creamy Clay Masks
Hero Cosmetics' Cleansing Clay Mask Doesn't Leave Skin Tight or Dry
Oat-Powered Hair Color Shampoos
Aveeno's Soothing Blackberry Quinoa Protein Blend Builds Strength
Charcoal Dry Shampoos
Briogeo's Scalp Revival Charcoal + Biotin Dry Shampoo is Vegan-Friendly
Coconut Oil-Infused Hair Masks
Remilia Hair Boasts a Nourishing Green Coco Hair Mask
Scalp Facial Kits
Giojé's Scalp Kits Deliver Care to Oily or Dry Scalps
Super-Hydrating Gel Moisturizers
Magic Water Cream is an Innovation for "Generation Dehydration"
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
Free-From Curly Haircare Products
The Native Curl Care Collection Helps Minimize Frizziness
Affordable Clean Skincare
Brooklyn + Bailey Launched its Skincare to Share Affordable, Clean Care
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Plant-Based Sheet Masks
The Solawave Hydrating Sheet Masks are on Biodegradable Paper
Nourishing Scalp Repair Kits
The Briogeo Scalp Saviors Gift Set is Perfect for the Holidays
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Vegan Curl-Defining Products
Bouclème to Launch Three Step 'Seal & Shield' Collection
Plant-Powered Purple Shampoos
The Bright Balance Hairbath Gently Cleanses & Tones Color
pH-Balancing Haircare Products
The Carol's Daughter Born To Repair Collection is Effective
Customized Reparative Conditioners
MDhair's Restore Conditioner is a Beauty Innovation Winner
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Nutrient-Infused Braiding Extensions
Nourie's Plant-Based Braiding Hair is Coated with Actives
Exfoliating Scalp Care Lines
L'Oréal Paris Appeals to Younger Consumers with its New Collection
Weightless In-shower Hair Masks
Naturelab.'s Thickening & Conditioning Hair Masque Just Debuted
Priming Facial Cleansers
The Magic Hydration Revival Cleanser Boasts a 3-in-1 Foaming Formula
Plant-Based Essential Scalp Treatments
The Scalp Care Follicle Therapy Total Care Bundle Launched
Solid Bond-Building Haircare
Kitsch's Bond Repair Solid Hair Mask Restores Hair Strength
Daily Skin Detox Masks
EVER Skincare Boasts the Multi-Functional Purify Deep Clean Detox Mask
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Scalp-Healing Hair Travel Kits
Briogeo Boasts the Healthy Hair Besties Set
Lavender-Coconut Overnight Skincare
This Snow Fox Skin Care Sleeping Mask Deeply Nourishes
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
Highly Hydrating Hair Masks
DESIGNME Boasts the Gloss.Me Treatment Hair Mask, Perfect for Winter
Holiday Vegan Hair Bundles
I.C.O.N. Releases a Three-Piece Vegan Holiday Hair Care Bundle
Balancing Botanical Skincare Masks
The Outset's Purifying Blue Clay Mask is Rich in Minerals
Vibrancy-Boosting Hair Masks
Virtue's ColorKick Illuminating Mask Enhances All Color-Treated Hair
Men's Curl Crèmes
Wavy's Everyday Curl Crème Delivers Curl Care for Men
Argan-Infused Haircare
Josie Maran Launched Hair Products with a Signature Ingredient
Curl-Specific Dry Shampoos
DevaCurl's Dry No-Poo! Has a Unique Dual Spray Nozzle
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
Glow-Boosting Skincare Trios
Coco & Eve's Glow Getters Combine Actives & Balinese Botanicals
Kombucha-Inspired Skincare Kits
Karuna’s Kombucha Kit Works to Enhance Complexions
Curl-Defining Hair Creams
Miribel Naturals' Dreamy Hair Cream Promises to Tame Frizz
Charcoal-Infused Soap Bars
Keika Naturals Released Its New Charcoal Bar
Plant-Powered Overnight Hair Masks
John Masters Organics Powers Its Mask with Vegan Keratin
Curl-Boosting Haircare Products
The Colorproof Curl Collection Simplifies Curly Haircare
Black Vanilla Conditioner Sprays
Carol's Daughter Aims to Hydrate and Increase Shine
Scalp-Soothing Dry Shampoos
The Olaplex Dry Shampoo Repairs Broken Strands Caused by Heat
Softening Haircare Collections
Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Quick Repair Hair Masques
The Glossing Hair Masque Shares Provides Repair in Minutes
Protective Haircare Product Ranges
Cantu Protective Styles Was Developed with Angela Stevens
Three-Minute Hair Masks
This Sisley-Paris Hair Care Mask Preserves Hair Color for Longer
Fortifying Skincare Trios
Yes To's Moisture Barrier Skincare Deeply Hydrates & Locks in Moisture
Vegan Hair-Conditioning Masks
Noughty's To the Rescue Treatment Mask Boosts Moisture
Air Drying Hair Stylers
Mielle's Duo of Air Dry Styling Products Add Crunch-Free Control & Hold