Top 20 Toys Trends in February

The February 2025 toy space is filled with the most unique and versatile entertainment items, from Lunar New Year-inspired designs to stress relief toys that combine fun with mindfulness. Whether you're looking for the perfect gift or curious about the latest in toy innovation, these products will delight the young one in your life while helping you tap into your inner child.

First, in honor of National Hug Day, Build-A-Bear Workshop introduced Heartwarming Hugs weighted plushes—customizable plushies for all ages. Featuring a bear and a sloth, each plush includes a removable, heatable heart for added warmth and comfort during cuddles.

Meanwhile, XOX Kweenie has launched a new line of collectible figures featuring premium finishes like metallic, glow-in-the-dark, iridescent effects, liquid fills, and rattling beads. Kids can collect characters like Kween of Cat Naps, Kween of Heartbreakers, and Kween of Suga, each accompanied by a holographic personality card.