While sharing content online is something that is usually associated with a younger demographic, there are an increasing number of family-friendly social media initiatives that are giving parents their own way to share content. Whether it is sharing photos privately between family members or publicly engaging with brands over important family rituals, it is clear that social media is becoming a popular way for parents to share their experiences.
One of the primarily reasons parents turn to social media is because it provides an easy way to communicate with other family members and keep up to date on what everyone is up to. More specifically, parents tends to favor social media platforms for sharing images and videos because it is an easy way to reach multiple people at once. Some of the ways parents are sharing visual content online is through private photo-sharing apps, with digital collages and by creating real-time photomontages.
However, most families are not limiting their social media activities to private messages. Indeed, many brands have launched family-friendly social media initiatives that give parents a platform to share favorite family rituals, memories and even photos. Some examples of these branded campaigns include Kohl's #AllTogetherNow initiative, which encouraged families to share holiday traditions over social media and Uncle Ben's Beginners program, which asked parents to share healthy tips and recipes on Pinterest.
19 Family-Friendly Social Media Initiatives
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Social Network Reminiscing Videos
The Facebook A Look Back Feature is a Memorial for Dead Users
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Digital Legacy Websites
The Omlime Website Lets You Create a Profile and Digital Legacy
17
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
16
Messenger-Combining Apps
The Franz App Combines All Your Chat and Messaging Services Into One
15
Back-to-School Scrapbooking Apps
'ScrapPad' Helps Parents with Print and Digital Scrapbooking
14
Education System Apps
ClassDojo 2.0 Hopes to Eliminate Parent-Teaching Meeting All Together
13
Social Video Apps
This App Replaces Text Messaging with Interactive Video Content
12
Collaborative Photo-Sharing Apps
This App Helps Families Share Photos from Special Occasions
11
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
10
Real-Time Photomontage Apps
The Picpal App Lets Users Collectively Create Selfie Collages
9
Digital Archiving Apps
This New App Creates a Digital Scrapbook from Social Media Information
8
Family Photo-Sharing Apps
Lifecake Lets You Chronicle and Revisit Your Child's Growth Progress
7
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
6
Seamless Photo-Sharing Apps
This New App Helps Users Share and Receive The Photos They Didn't Take
5
Nostalgic Video-Making Apps
The Animoto Video App Creates Clips Using Existing Photos and Videos
4
Infant Photo Apps
The 'Little Nugget' App Helps Parents Curate Photos of Their Baby
3
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
2
Protected Family Photo Apps
The Notabli App Lets You Safely Organize and Share Family Photos
1
Location-Creating Photo Apps
The Drop Message Platform Virtually Leave Photos in Various Places
Related Ideas
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Kid-Friendly Tech Frames
myFirst Recently Unveiled Two New Digital Frames
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Consolidated Family Organizers
Jam Offers To-do Lists, Calendars, and More, All in One Place
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Traveling Family-Focused Campaigns
NGS and Vivid-Pix are Celebrating Family History Month
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gen Alpha-Focused Podcast Apps
Storybutton Launches as a Generation Alpha-Targeted Radio Channel
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
AI-Powered Parenting Chatbots
ParentGPT Provides Answers to Parenting Questions
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Gamified Nighttime Reading
StoryMate Let's Parents Set Reading Goals for Their Children
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Photo-Based Calorie Trackers
Meals.Chat Can Help Individuals Track Their Calories
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Family-Focused Meal Kits
Home Chef's Family Menu Features Meal Kits for Families
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Family Organization Apps
Rejoy Merges Calendars, Lists, meal Planners, and More in One Place
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Parenthood-Focused Dating Apps
Procreate Match is a Dating App for Those Looking to Start Families
Multi-Generational Vacation Packages
Multigenerational Vacations Connect Seniors with Grandkids
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Family Game-Sharing Platforms
Valve is Introducing 'Steam Families' to Replace 'Family Sharing'
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Family-Focused Credit Cards
The Greenlight Family Cash MasterCard Helps Families Build Credit
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Child-Friendly Good Habit Apps
Little Streaks Builds Healthy Habits in Kids
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Parent-Child Connection Platforms
ParentSider Helps Parents Get More Quality Time with Their Kids
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Online Family Sharing Systems
Steam Introduces the Steam Families Feature for More Sharing Options
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Kid-Friendly Financial Support Apps
Goaly Offers Financial Lessons for Kids and Their Parents
Digital Relationship Spaces
Tether is Designed for Couples to Share Photos, Moments, and More
Child Verification Mechanisms
ERSB Debuts a New System for Parental Consent in Video Gaming
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Purchasable Grocer Recipe Platforms
IGA Family Meals Made Easy Recipe Platform is Inspirational
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Streamlined Meal Planning Apps
Foodpot Helps with Meal Planning and Recipe Discovery
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Private Social Media Notes
Minders Offers a Private Space for Reflection and Thoughts
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it