Nothing inspires jealousy more than exclusivity and retailers have found a way to exploit that with their exclusive memberships. By placing barriers between the consumer and the product, firms can charge exorbitant fees while keeping demand high. This list contains examples of exclusive memberships that restrict registration through prestige pricing or invitations.
The popularity of social media has inspired the creation of exclusive networks for a chosen few. Extremely exclusive social networks and other similar platforms work to limit members while creating a tight-knit community.
Though it may seem counterintuitive to reject consumers from purchasing your product, many retailers have done just that. Initiatives like invite-only jewelry shops and invite-only luxury shopping sites create an aura of exclusivity by restricting membership to a few people.
19 Luxe Exclusive Memberships
19
Luxury Transit Services
San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
18
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
17
Floating Membership Clubs
The Quintessentially One Makes Luxury the Rule, Not the Exception
16
Wealth-Promoting Social Apps
The Peep Me App Lets You Brag About the Money You Spend on New Items
15
Premium Travel Services
Heathrow by Invitation Opens VIP Travel to the Public Who Can Afford It
14
Indulgent Eyewear Memberships
The Monocle Order's Memebership Program is Heaven for Glass Hunters
13
Luxury Credit Memberships
Magnises Credit Card is Designed for Youthful Age Groups
12
Millionaire Social Networks
Netropolitan is an Exclusive Social Network with a Costly Annual Fee
11
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
10
Rockstar Party Clubs
Christian Audigier's Designer Club Helps Clubbers Party Like Rockstars
9
Invite-Only Web Boutiques
Chanel-Exclusives
8
Invite-Only Jewelry Shops
Scott Kay's Exclusive 'SK66' Flagship Boutique
7
Virtual Fashion Bible Collections
Vogue Archive Will Cost You $1,575 to Access
6
Elite Event Services
360Experience Grants Access to Exclusive Events All Over the World
5
Luxury Fashion Delivery Services
Net-a-Porter's Fashion Delivery Service Caters to the Hamptons
4
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
3
Extremely Exclusive Social Networks
Best of All Worlds is an Online Community for Top Influencers
2
Couture Clubs
Invite-Only HauteLook.com Holds Premium Private Fashion Sales
1
Magnificent Monthly Shades Services
The Monocle Order Offers Men Sunglasses for Life at a Discount
Related Ideas
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Authenticated Luxury Shops
The eBay Luxury Exchange Accepts Pre-Owned Luxury as Currency
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Nameless Secret Sneakers
Google & Ellesse Created Trainers That Can Only Be Found by Image Search
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Anti-Consumerism Subscription Services
The 'Nothing' Subscription Service Literally Offers Nothing
Phygital Luxury Trunks
Louis Vuitton's Treasure Trunks Exist as NFTs & Bespoke Real-World Designs
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Minimal Premium Streetwear Collections
Represent Unveils the Patron of the Club Collection
Sporty Ivy League-Inspired Lines
The North Face Purple Label Channels the Ivy League Aesthetic
Membership-Based Luxury Men’s Clothing
Grey Clothiers Offers Made-to-Order Men’s Clothing
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Ultra-Luxurious Bejeweled Cards
Jacob & Co. Launches the Billionaire Card with Unique Amenities
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Exclusive Membership Club Openings
Soho House Will Open a New Location in London's Mayfair
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Luxury Experience Clubs
Taste Club Treats Members to Unforgettable Dining & Travel Experiences
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Membership-Based Vet Clinics
Toronto's Juno Veterinary Offers Affordable Pet Healthcare
Hotel-Backed Luxury Experiences
Fairmont Hotels & Resorts Debuted the 'Beyond LIMITS' collection
Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Curated Online Shopping Events
Walmart+ is Offering an Online-Only Shopping Event for Members
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Gamified Skincare Memberships
Barefaced's No Sun Club Offers Challenges and Rewards
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Premium Dating App Subscriptions
Tinder is Offering a $500 Subscription for Influential Users
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Nostalgic Film-Retail Speakeasies
Blockbuster Gets a Revived New Life as a Speakeasy
Artistic Musician-Backed Merch
Pharrell's JOOPITER Label Launches the 'Just Phriends' Merchandise
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Rebellious Wine Clubs
The Rebel Wine Club by Sommsation is the Cost of Three Fine Wine Bottles
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Benefits-Focused Racing Partnerships
American Express Cardmembers Enjoy Benefits at Formula 1®
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Streaming Shows-Inspired Apparel Collections
Lacoste and Netflix Unveil New Apparel Collection
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
Artist-Designed Phygital Sneakers
adidas' Digital Pass Can Be Redeemed for Physical Sneakers
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Wellness Credit Cards
The Ness Credit Card Powered by Mastercard Rewards Healthy Living
Luxury Consignment Services
eBay Offers Luxury Consignment for Designer Handbags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Female-Focused Toronto Networks
Monday Girl Social Club is an Exclusive Network for Women
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Card-Linked Loyalty Clubs
Qatar Airways Launches a Privilege Club with Exclusive Card Offers
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Phygital Membership Programs
Selfridges Unlocked Provides Access to Digital & Physical Offers
Pizzeria Subscription Programs
The Chuck E. Cheese Membership Program Has Three Tiers
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Social Media Pre-Owned Luxury Marketplaces
LePrix Partnered with TikTok Shop in the U.S.
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Web3 Loyalty Clubs
Scotch & Soda Debuts a Web3 Loyalty Program with Exclusive Membership Perks
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Online Vehicle Owners Communities
OMMT is an online community for like-minded car lovers
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Luxury Bridal Rental Platforms
P.S. Bridal Rental Lets Brides Rent Out Their Own Wedding Dresses
NFT-Focused Digital Clubs
Michelin Launches the Exclusive Michelin 3xplorer NFT Club
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Low-Cost Grocery Delivery Memberships
Instacart Discounted Membership is for SNAP Recipients
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Luxury Resale Memberships
Rebag's Rebag+ Membership Offers Unprecendented Flexibility
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Retailer-Backed Rewards Cards
Target Launches the New Target Circle 360 Paid Membership
Aesthetics Treatment Platforms
PatientFi Launched 'PRIVI' for Non-Invasive Aesthetics Memberships
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
All-In-One Wedding Platforms
David's Bridal Debuts Pearl, a Wedding Planning Platform and Vendor
E-Commerce Membership Tiers
Flipkart Introduces the New 'Premium' Membership Tier for Consumers
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Personalized Gear Memberships
Gatorade iD is a Free Membership Platform with Exclusive Perks
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Cheese Subscription Clubs
Murray's Cheese Club Offers Themed Journeys for Product Discovery
Accessible Retail Memberships
Walmart+ Assist Offers a Discount for Those on Government Assistance
Cruise Referral Programs
The Crystal Referral Program Gives Newcomers a 5% Discount on Cruises
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Subscription-Based Private Newsletters
Substack Launches 'Private' Newsletters Using Subscriptions
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love