Top 90 Branding Trends in December

Unsurprisingly, the December 2023 branding round-up is dominated by companies marking the holiday season in their own unique way. Many uphold their holiday traditions.

Bubly Canada and Michael Bublé, for example, continue a familiar collaboration and release a knitwear collection, alongside the merryberrybublé which blends raspberries, blackberries, and strawberries. Beauty brands like Shiseido offer best-selling skincare products in stunningly festive packaging designs while others such as Yves Rocher boast Beauty Advent Calendars with daily surprises.

December 2023 branding round-up also spotlights some experiential activations. The KINDness Market, hosted by KIND Snacks, celebrated World Kindness Day in November through a charitable pop-up that spotlighted Canadian small businesses. The highlight anticipated Miracle Bar, a well-known Christmas pop-up in Toronto, recently opened at 875 Bloor Street West, as well.