Beauty subscription services are one way cosmetic retailers are looking to entice consumers in to purchasing new products from the comfort of their homes. The idea is that consumers receive monthly or weekly packages in the mail filled with sample-sized goodies of the newest makeup products for them to test out. The concept is non-intrusive and non-committal making it fun for consumers to test the beauty waters and see what is out there.
There are a wide variety of beauty subscription services out there from general cosmetics to more niche products like perfumes. The great aspect to a subscription service is that consumers can test out trail-sized products before committing to bigger purchases. This way retailers can advertise new lipsticks, perfumes and other beauty essentials to niche markets.
11 Beauty Subscription Services
11
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
10
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
9
Sample Perfume Subscriptions
The Scentbird Cosmetic Service Lets You Try Out Popular Scents
8
Razor Subscription Services
Club Parker Ships Affordable High-End Razors to Your Door
7
Chic Customized Teeth Cleaners
The Toothbrush by Default is at Once Good-Looking and Practical
6
Seductive Subscription Services
Spice Box Delivers Adult Products Right to Your Door
5
Student Survival Gift Boxes
The Pijon Box Lets Parents Send Essentials to Students Away at School
4
Period Goodie Box Redesigns
Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better
3
Full Beauty Subscription Services
Le Métier De Beauté Offers Pre-Release Product Perks
2
Vegan Beauty Subscription Boxes
These Boxes of Vegan Beauty Products Make Great Gifts for Vegans
1
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
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Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Monthly Whisky Subscriptions
Drop & Dram Conveniently Delivers Single Malts to Members
Beauty Refill Pod Systems
JUNOCO Furthers Its Sustainability Efforts with a New Packaging System
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Anti-Consumerism Subscription Services
The 'Nothing' Subscription Service Literally Offers Nothing
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Pre-Teen Makeup Brands
Princess by Renee Encourages Creativity & Self-Expression
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Healthful Advent Calendars
Alo’s Beauty & Wellness Advent Calendar Gifts a Year-Long Subscription
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Body Care Advent Calendars
SABON Unveils ‘The Magical Unexpected Hour’ Advent Calendar
Award-Winning Beauty Holiday Sets
U Beauty's Four Elegant Holiday Boxes are Perfect for Gifting
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Cosmetic Advent Calendars
Pupa Milano's Beauty Advent Calendar Features 24 Products
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Stunning Beauty Advent Calendars
Yves Rocher's Advent Calendar Boasts Daily Beauty Surprises
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Playful Perfume Sticks
Tonymoly's Pocket Bunny Perfume Bar Effortlessly Adds Scent to Pulse Points
Regency Bodycare Boxes
This Lush Fresh & Flowers Box Shares a Peek at the Lush Bridgerton Collab
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Waterless Skincare Sticks
Maison Dakōta Packages Solid Skincare in Lipstick Tubes
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Non-Toxic Cleaning Subscriptions
Branch Basics Offers Eco-Friendly Cleaning Supply Refills
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Miniature Luxury Beauty Products
clé de peau Boasts a Special Range of Travel-Sized Formulas
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Festive Skincare Stocking Stuffers
Burt's Bees Modest but Well-Designed Holiday Line Just Dropped
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Monthly Premium Cheese Boxes
The Cheese Bar Offers a Monthly 'Club' Subscription with Three Tiers
Monthly Eco-Friendly Cleaning Boxes
Blueland's Three Subscriptions are Tailored for Home Cleaning
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Customizable Makeup Stacks
Subtl Staks Saves Space and is Perfect for On-the-Go Functionality
Comprehensive Holiday Gift Sets
U Beauty's Holiday Sets Deliver the Brand's Most Potent Formulas
Home Cleaning Subscription Boxes
'Grove Collaborative' Offers Subscriptions to Save Costs
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Refillable Bullet Lipsticks
The Body Shop Peptalk Lipstick is Housed in Aluminum
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Sizable Beauty Gift Sets
bareMinerals Releases the All the Good Things Skincare & Makeup Set
Holiday Decor Subscriptions
ReadyFestive Delivers Personalized Holiday Decorations to One's Door
Unlimited Grocery Delivery Subscriptions
Amazon Launched a Grocery Subscription for Prime Members
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Frosty Holiday Makeup Lines
Elf Cosmetics’ holiday sets are affordable and eye-catching
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Contactless Car Wash Subscriptions
The 'FastLane' Subscription Can Be Accessed Through a Handy App
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Luxe Complimentary Cosmetic Kits
The Fenwick Seasonal Switch Beauty Box is Valued at £300
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Upcycled Refillable Fragrances
La Bouche Rouge's Natural Fragrances are Luxe & Resource Efficient
Functional Coffee Subscription Services
Zend Coffee is Offering Easy Access to Premium Beans
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Minimalist Holiday Skincare Sets
Biossance Boasts Festive Sets with Subtle Packaging Design
Curated Cannabis Subscriptions
HighHello Makes Discovering Cannabis Products Fun and Educational
Climate-Specific Skincare Subscriptions
Pour Moi Elite's Climate-Smart Rotating System is Tailored
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
Kid-Friendly Houseplant Subscriptions
Horti's Debuts 'My First Plant' Subscription for Kids
Artisanal Monthly Cheeses
Hazelton's Sends Global Artisinal Cheeses to Subscribers Each Month
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Preservative-Free Skincare
Skin at Peace Favors Small-Batch Production & Fresh Deliveries
On-Demand Telehealth Subscriptions
'RelyMD' Launched a Subscription Service for Quick Healthcare
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Pizza Slice Subscriptions
Slice Squad Offers a Slice of Pizza a Day for $9.99 Monthly
Comprehensive Tech Support Services
Staples Launched a Monthly Subscription Model for Tech Help
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Italian Pantry Goods Subscriptions
Giadzy Offers 3 Subscription Boxes Starting at $35 Per Month
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Big Box Delivery Subscriptions
Walmart Canada Launches the Affordable Delivery Pass
Beauty Product Delivery Partnerships
Beauty Pie and Scurri Have Partnered for Speedy Delivery
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Affordable Natural Fragrance Sets
AromaPassions' Discovery Sets Feature All-Natural Dupe Perfumes
BNPL Shopping Subscriptions
Klarna Adds a Subscription Plan for Frequent Shoppers
Fashion Magazine Student Memberships
Vogue Business Launches a New Student Subscription
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Newsletter-Only Inbox Apps
The 'Substicy' App Keeps Promotional Material in One Spot
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Hair Removal Subscription Kits
Athena Club Simplifies Shaving and Hair Removal Systems
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Fee-Free Shopping Subscriptions
The Klarna Plus Subscription Plan is Priced at $7.99 Per Month
Subscription Service Management Platforms
The 'Subly' Platform Keeps Information in One Spot
Ready-to-Blend Smoothie Kits
'SmoothieBox' Offers Premade or Customizable Smoothie Kits
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Cheese Subscription Clubs
Murray's Cheese Club Offers Themed Journeys for Product Discovery
Relaunched Streaming Subscription Services
MoviePass Relaunches Across the Nation with New Model
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Low-Cost eBook Subscription Services
The Kobo Plus \ Service is Priced Starting at $7.99 a Month
Subscription-Based Private Newsletters
Substack Launches 'Private' Newsletters Using Subscriptions
Chocolate Tasting Subscription Boxes
The Cocolectic Chocolate Subscription Box Offers Sweet Treats
Crisp Snack Subscriptions
Simply Roasted Launched a "Subcrisption" for Frequent Snackers