Beauty subscription services are one way cosmetic retailers are looking to entice consumers in to purchasing new products from the comfort of their homes. The idea is that consumers receive monthly or weekly packages in the mail filled with sample-sized goodies of the newest makeup products for them to test out. The concept is non-intrusive and non-committal making it fun for consumers to test the beauty waters and see what is out there.
There are a wide variety of beauty subscription services out there from general cosmetics to more niche products like perfumes. The great aspect to a subscription service is that consumers can test out trail-sized products before committing to bigger purchases. This way retailers can advertise new lipsticks, perfumes and other beauty essentials to niche markets.
11 Beauty Subscription Services
11
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
10
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
9
Sample Perfume Subscriptions
The Scentbird Cosmetic Service Lets You Try Out Popular Scents
8
Razor Subscription Services
Club Parker Ships Affordable High-End Razors to Your Door
7
Chic Customized Teeth Cleaners
The Toothbrush by Default is at Once Good-Looking and Practical
6
Seductive Subscription Services
Spice Box Delivers Adult Products Right to Your Door
5
Student Survival Gift Boxes
The Pijon Box Lets Parents Send Essentials to Students Away at School
4
Period Goodie Box Redesigns
Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better
3
Full Beauty Subscription Services
Le Métier De Beauté Offers Pre-Release Product Perks
2
Vegan Beauty Subscription Boxes
These Boxes of Vegan Beauty Products Make Great Gifts for Vegans
1
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
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Patisserie-Inspired Beauty Pop-Ups
Estée Lauder x Ladurée Partner for Sensorial Makeup
Collaborative Travel Beauty Bags
The Rare Beauty x Béis Beauty Collection Takes Cosmetics to Go
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Subscription-Based Printing Services
Epson Boasts Convenience with Its ReadyPrint Service
Luxury Handbag Subscription Tiers
Zero Collective Offers the Handbag Club Membership
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Portable Fragrance Samplers
The Balenciaga Discovery Box is Made to Be Experienced on the Go
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Curated High-End Fragrance Collections
Scentbird and Neiman Marcus Introduce Neiman's Select
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Fragrance Refill Stations
L’Oréal Canada and Shoppers Drug Mart Launch Fragrance Refill Fountains
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
Miniature Makeup Packaging
Asquan's Makeup Minis Support Sampling, Travel & More
High-End Beauty Advent Calendars
The LOOKFANTASTIC Beauty Advent Calendar Has 28 Products
Insightful Beauty Newsletters
Zero Distance by e.l.f. Beauty is a New, Free Substack
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Cosmetics Coffee Collaborations
The Grind x Beauty Pie Bundle Has Coffee and Skincare Essentials
Scent Wardrobe Fragrance Samplers
Snif’s Scent Wardrobe Sample Set Begins or Expands a Collection
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Vibrant Makeup Advents
The 'little X-MAS WONDER Advent Calendar' Contains 24 Pieces
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Luxury Fashion House Expansions
CHANEL Fragrance & Beauty's Launch on Nykaa Marks a Key Expansion
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Supplement Subscription Products
Unilever has Aquierd Grüns Direct-To-Consumer Supplement Packs
Pop-Up Beauty Cafés
The Fenty Beauty Café Offers Free Drinks and Product Discovery
Luxurious Lipstick Gift Sets
Louis Vuitton Presents a Lipstick Trunk for Makeup Enthusiasts
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
High-End Pharmacy Fragrance Boutiques
Boots Fragrance Offers Over 400 Options
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Home Maintenance Subscriptions
MyLowe's Rewards Loyalty Members Can Now Access HomeCare+
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Gaming Console Leasing Services
The PlayStation 5 Subscription Service is £9.95 Per Month
Amazon Beauty Expansions
Estée Lauder launched in Amazon.mx Premium Beauty Store
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Musical Makeup Packaging
Rimmel London's Full Volume Makeup Includes Scannable Spotify Codes
Father's Day Grooming Gifts
The Next Grooming The Well Groomed Essentials Box is High-Value
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Beauty Store Birthday Parties
Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens
Mystery Fragrance Subscriptions
Scentbird Society Shares Members-Only Scent Curations
Makeup Vending Machines
Irá Booth Offers On-the-Go Makeup with Style and Technology
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Beauty Supply Delivery Services
Uber Eats and Sally Beauty Launch a New Delivery Option
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Same-Day Personal Care Deliveries
Instacart Joins Forces with Lush Cosmetics on Same-Day Delivery
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Seasonal Living-Focused Tea Subscriptions
Kiara Naturals is Expanding & Introducing a New Service
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Puzzle Cube Advent Calendars
Benefit's Glam Cube Makeup Advent Calendar Shares Full Sizes & Minis
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Affordable Makeup Offers
Maybelline New York Drops its Black Friday Deals Ahead of the Holidays
Runner Loyalty Perks
Brooks Launches Member Benefits with Extended Wear Trial
Cosmetics Testing Services
Eurofins Cosmetics & Personal Care Launches Global Testing Network
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Beauty Retail Delivery Partnerships
Ulta Beauty Has Added 1500 Stores to the Uber Eats Marketplace
Month-Long Beauty Pop-Ups
Revlon Canada Celebrates National Lipstick Day with an Exclusive Pop-Up
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Haute Beauty Advent Calendars
The Boozyshop Advent Calendar Comes with 26 Products in Total
Beauty Entrepreneurship Incubators
Estée Lauder Companies Expanded Its India Innovation Initiative
Online Coffee Subscriptions
Trade Coffee Offers Locally Sourced Roasts
Therapist-Curated Self-Care Boxes
MyTheraBox Includes Products Centered Around Mindfulness
New Year Beauty Kits
The Fenwick Rest & Restore Beauty Kit is Valued at Over £460
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Accessible Beauty Advent Calendars
The Ted Baker Beauty Advent Calendar Offers 24 Days of Gifts
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Grocer Delivery Subscription Passes
The Waitrose Delivery Pass Offers Customers Many Options
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Skincare Optimization Platforms
BeautyBoostr Offers Custom Routines for Pro-Level Skincare Results
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Curated Horror Subscriptions
the Tales of the Weird Subscription Offered Eerie Stories
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Commitment-Based Subscriptions
Apple Introduces Monthly Plans with 12-Month Commitment Options
Turkish Cotton Towel Subscriptions
Plush Ritual Emphasizes Softness with the Refresh Plan
Cozy Springtime Snack Subscriptions
The Bokksu Sakura Silk Lounge Snack Box is Ready for Spring
Fragrance Brand Discount Subscriptions
The Fragrance Shop MyTFS Membership Offers Savings
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Credit-Back Delivery Service Subscriptons
The Zapp+ Subscription Service Offers 10% Back on Orders
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Subscription Tracking Tools
Bills Helps You Track Subscriptions And Stay On Top Of Your Budget
Anti-Wrinkle Subscriptions
Thérapie Clinic Launched a Membership-Style Approach to Injectables
Curated Subscription Tracking Platforms
'SubWatch' Helps Users Manage Subscriptions Proactively
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Personalized Book Subscription Services
The Spaniel's Tale Bookstore Delights Avid Readers
Elevated By-Appointment Shopping Services
Royalmount Montreal Opens a Shopping and Styling Suite
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
Visual Subscription Managers
Sub Blocks Organizes And Tracks Subscriptions With A Fun Dashboard
Subscription Tracker Tools
SubsManager Tracks Upcoming Charges With Timeline And Calendar Views
Streamlined Holiday Shopping
Yes, More & Co Simplifies Holiday Shopping With Daily SMS Deals
Subscription Manager Tools
Subbbed Helps Track Subscriptions With Alerts and Spending Analytics
Subscription Management Tools
Subscription Manager Helps You Track and Organize All Subscriptions
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Discovery-Led Beauty Zones
Watsons Launches BeautyVerse And Jubilee Wellness Corners
Copywriting Subscription Services
Artlog Provides Flexible Subscription Copywriting For Businesses
Subscription Revenue Platforms
beehiiv's Paid Newsletters Powers Subscription-Based Content Models