Beacon marketing is the practice of using beacon technology to connect with consumers' smartphones, allowing for targeted advertisements as giving users access to a wide array of services. It has applications in a wide variety of industries, but few have embraced it as whole-heartedly as the sports world has.
Beacon marketing is being rolled out in sports stadiums around the world to engage with fans as well as market products and services to them. Even if fans aren't directly marketed to, the simple act of giving them access to beacon-assisted services means they are more likely to buy more tickets in the future.
So far, beacon technology has been used in sports stadiums to help fans locate washrooms and parking spots, order food from their seats and interact with other fans in the stadium.
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10 Examples of Beacon Marketing in Sports Stadiums
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Ballpark Beacons
These Major League Baseball Beacons Enhance the Ballpark Experience
9
Beacon Pie Promotions
Melbourne Cricket Ground is Running a Beacon Trial to Promote Pies
8
Beacon-Embracing Stadiums
AT&T Stadium is Using Beacons to Upgrade the Spectator Experience
7
Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
6
Beacon-Fitted Cricket Stadiums
London's Kia Oval Uses Beacon Technology to Engage With Fans
5
Washroom-Locating Beacons
Levi's Stadium's Beacons Help Fans Find Washrooms, Parking Spots & More
4
Collegiate Sports Beacon Programs
The Ole Miss Football Team is Using iBeacon Technology
3
Beacon-Equipped Football Stadiums
The Miami Dolphins Are Embracing Stadium Beacon Technology
2
Brooklyn Basketball Beacons
The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access
1
Beacon-Fitted Basketball Arenas
Golden State Warriors' Stadium Has Beacon Technology
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The Breitling Emergency II Watch Can Emit a Distress Beacon When in Danger
Three-in-One Emergency Devices
LED Light is Air Propelled Through the Whistle
Tropical Fish Court Kicks
The Nike Hyperfuse Aqua Celebrates the 2010 FIBA Championship Games
Amazing GPS Sports Glove
Verva Vie Sports Gauntlet
Honeycomb Court Canopies
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Ballpark Beacons
These Major League Baseball Beacons Enhance the Ballpark Experience
Beacon Airport Navigation
The indoo.rs Indoor Navigation at SFO Helps Blind Travelers Get Around
Beacon Pie Promotions
Melbourne Cricket Ground is Running a Beacon Trial to Promote Pies
Hi-Tech Yoga Mats
Beacon is an Advanced Yoga Mat with LED Lights to Guide Users Through Poses
Life-Saving Hiking Canes
The SOS Stick Provides Physical Support and Assistance in Emergencies
Hazardous Sky-High Films
'The Art of the FLIGHT' Presents Snowboarders with a Death Wish
Personal Pet Drones
The AirDog by Helico Aerospace Industries is Made for Extreme Sports
Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
Beacon-Fitted Cricket Stadiums
London's Kia Oval Uses Beacon Technology to Engage With Fans
Digital Yacht Apps
The Boat Beacon App is Reliable and Effective
Illuminated Hiking Sticks
The Leader Outdoor Crutches Ensures Safety and Provides a Beacon
Washroom-Locating Beacons
Levi's Stadium's Beacons Help Fans Find Washrooms, Parking Spots & More
Cab Credit Beacon Beams
This Taxi App Lets You Broadcast Your Referral Code to Those Around You
Collegiate Sports Beacon Programs
The Ole Miss Football Team is Using iBeacon Technology
Beacon-Equipped Football Stadiums
The Miami Dolphins Are Embracing Stadium Beacon Technology
Brooklyn Basketball Beacons
The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access
Extreme Sports Cameras
4P Uses GPS Beacon Armstrap for Self-Filming Video Action
Avalanche Safety Schools
Education and Preparation are the Best Tools to Survive an Avalanche
Beacon-Fitted Basketball Arenas
Golden State Warriors' Stadium Has Beacon Technology