Larsson & Jennings launched a traveling watch studio that aims to venture across London for consumer convenience. The unisex LJX Custom watch was normally exclusively available in a London shop, but this traveling studio will change that.
By creating a custom design watch studio, the luxury watch brand will be able to meet greater consumer demands on a broader scale. The portable studio is rectangular in shape and covered in a deep blue leather. There are various drawers and a fully extendable end table to neatly organize and display the elegant timepieces.
The traveling studio will kick off its adventure on August 7, 2015 at the Copenhagen’s CIFF Lab trade-show. The studio will remain abroad for six months traveling across the United Kingdom.
Mobile Watch Studios
The Larsson & Jennings Portable Watch Studio Will Tour Across London
Trend Themes
1. Custom Design Experience - Creating a traveling custom design experience can effectively meet greater consumer demands on a broader scale.
2. Pop-up Events - Organizing a series of pop-up events for luxury products can generate more brand awareness and interest.
3. Portable Retail - Developing portable retail options can offer greater convenience for consumers and expand market reach.
Industry Implications
1. Luxury Goods - The luxury goods industry could benefit from creating unique customer experiences that travel across various locations.
2. Retail - The retail industry could take advantage of pop-up events to test new products and increase brand recognition.
3. Watchmaking - The watchmaking industry may consider portable retail options to reach new customers and enhance accessibility.