Heineken is launching a new global campaign to showcase its UEFA EURO 2020 partnership to encourage fans to make the beer company part of their match rituals. The campaign is called 'Enjoy the Rivalry' and aims to celebrate the heart and soul of any footballing competition, the fans.
In partnership with UEFA EURO 2020, Heineken® will be served across all Stadiums, Football Villages, and Fan Zones across the 11 host cities. The campaign also aims to capture the fan spirit through the hero film 'Finally Together.' Developed using various scenes portraying rival fans being overly kind to each other, the clip highlights how football can be better enjoyed alongside your rivals and with an ice-cold Heineken in hand.
Football Beer Campaigns
Heineken Launches its 'Enjoy the Rivalry' Campaign for UEFA EURO 2020
Trend Themes
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3. Fan Experience Campaigns - Opportunity for beer companies to focus on enhancing the fan experience at major sporting events, and becoming a key part of the fans' match rituals.
Industry Implications
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2. Sports Marketing - Opportunities for sports marketing agencies to partner with beer companies to create campaigns around major sporting events and enhance the fan experience.
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