Synereo is the world's first fully decentralized and distributed social network. What this means is, unlike centralized social media services like Facebook and Twitter which control data ownership and distribution, Synereo uses peer-to-peer networking to let people interact directly with each other. This peer-to-peer setup means the network cannot be disabled by governments, Internet providers or others with a vested interest in hampering free and open communication.
The system's technology and information flow model are inspired by the brain's neural networks -- a system of nodes communicates based on local rules, without relying on a center of control, with messages relayed through peers on the network. The network embraces a social-consensus philosophy therein posts and messages are prioritized based on what users and their social circles consider interesting and relevant.
Synereo is seeking funding through a crowd sale of AMPs, a cryptocurrency that is integrated into the platform. Its vision is a bold one, and one that could change the future of online social networks by eschewing the Mark Zuckerberg model in favor of a decentralized network.
Decentralized Social Networks
Synereo Will Use Peer-to-Peer Networking To Foster Interaction
Trend Themes
1. Decentralized Social Networks - The shift towards social networks that use peer-to-peer networking to foster direct interaction presents an opportunity for disruptive innovation in the centralized tech industry.
2. Crowdfunding Cryptocurrencies - The rise of cryptocurrencies like AMPs, integrated into decentralized social networks, represents a disruptive opportunity for the crowdfunding industry.
3. Social Consensus Prioritization - The implementation of a social-consensus philosophy, prioritizing posts based on users and their social circles, presents opportunities for disruptive innovation in the field of online content curation and recommendation.
Industry Implications
1. Social Media - Decentralized social networks present a threat to centralized social media services like Facebook and Twitter by offering a new model for online interaction and content distribution.
2. Cryptocurrency - The integration of cryptocurrencies like AMPs into decentralized social networks creates a new use case for digital currencies and presents opportunities for innovation in the cryptocurrency industry.
3. Content Curation - The adoption of a social-consensus philosophy for prioritizing posts based on user interest offers opportunities for disruption in the field of online content curation, recommendation, and personalization.