KFC is now working with the "Google of China," Baidu, on its newest smart restaurant in Beijing. One of the most impressive new fixtures in the store is a smart menu board that's powered by facial recognition technology. When looking at the menu board, those who are visiting KFC will have suggestions made to them based on their age, gender and facial expression. Ultimately, consumers have the final say with what they want to order, but this smart menu system offers an efficient way to speed up the ordering process.
Also at this smart restaurant in China, KFC offers a range of augmented reality games that can be accessed through table stickers.
This past year, KFC introduced a number of wild and wacky products, including everything from fried chicken candles and lotion to flavored nail polish and promotional vinyl records. Novelty aside, an innovation like this smart menu board could revolutionize fast food ordering systems of the future.
Facial Recognition Menu Boards
KFC's Smart Restaurant Tech Suggests Food by Looking at Guests
Trend Themes
1. Facial Recognition Technology in Restaurants - Disruptive innovation opportunity: Implement facial recognition technology in restaurants to personalize menu suggestions based on customer demographics and preferences.
2. Smart Menu Systems - Disruptive innovation opportunity: Develop smart menu systems powered by AI to streamline the ordering process and enhance customer experience.
3. Integration of Augmented Reality in Dining - Disruptive innovation opportunity: Integrate augmented reality technology into dining experiences to provide interactive and immersive engagement for customers.
Industry Implications
1. Restaurant Technology - Disruptive innovation opportunity: Innovate and develop technologies that enhance the efficiency, personalization, and engagement in restaurant operations.
2. AI and Facial Recognition - Disruptive innovation opportunity: Explore the applications of artificial intelligence and facial recognition in various industries, including retail, hospitality, and security systems.
3. Augmented Reality Gaming - Disruptive innovation opportunity: Create new possibilities for augmented reality gaming in different industries such as entertainment, education, and marketing.