To get people excited about the start of this year's Shark Week on the Discovery Channel, Cold Stone Creamery released a shark ice cream treat that will put the same kind of chill in you that a shark encounter would.
The Shark Week Frenzy ice cream is made up of blue ice cream and sprinkled with graham crackers so that it looks like the sea and the coast. On top of this, the ice cream includes several swimming gummy sharks for another bite of sweetness. In addition to the shark-inspired ice cream, Cold Stone Creamery also has a Great Blue Cupcake that features wavy ice cream and gummy sharks that look to be circling the tops of the ocean—too bad for them, they won't be the first to bite.
Shark-Inspired Desserts
Cold Stone Creamery's Shark Ice Cream is a Chilling Shark Week Celebration
Trend Themes
1. Shark-inspired Desserts - Opportunity for ice cream companies to create unique and thematic desserts inspired by popular cultural events.
Industry Implications
1. Ice Cream - Ice cream companies can capitalize on themed desserts to attract customers and create excitement around their brand.