Swiss artists Frank and Patrik Riklin created a one-star hotel installation that promises a sleepless night thanks to the accommodation's lack of privacy or shelter. The Null-Stern-Hotel (Zero-Star-Hotel) takes the form of a double bed on a platform, complete with a pair of bedside tables and lamps. To make matters worse, the concept artists' hotel room with no walls, no ceiling and no doors is set up on the roadside next to a gas station in the village of Saillon.
The one-star hotel was devised to get guests thinking about the problems in the world and inspire different actions. Frank Riklin says, "Sleep is not the point. What's important is reflecting about the current world situation. Staying here is a statement about the need for urgent changes in society."
One-Star Hotel Installations
Frank & Patrik Riklin's Anti-Idyllic Suite is for Sleepless Nights
Trend Themes
1. Anti-idyllic Hospitality - Hospitality businesses can consider creating anti-idyllic installations as a means to promote reflection and discussion about societal issues.
2. Sleepless Accommodations - Designers can create similar sleepless accommodations as a form of experiential art, which can be used to make a statement about current world situations.
3. No Shelter Spaces - Businesses that are looking for unconventional ways to market their products or services can consider using no-shelter spaces to create unique and memorable experiences.
Industry Implications
1. Hospitality - The hospitality industry can take inspiration from the one-star hotel installation in Saillon to create unique and thought-provoking installations that cater to a new wave of tourists looking for unconventional experiences.
2. Art - Artists or art institutions can leverage the design principles of the Null-Stern-Hotel to create art installations that aim to inspire social change or to convey a critical message.
3. Marketing - Companies looking for unconventional ways to market their products or services can draw inspiration from the one-star hotel and create unique marketing campaigns centered around the concept of no-shelter installations that prompt reflection and action.