The Ole Sport News campaign might rub some people the wrong way (namely those not into sports), but it does hilariously depict how important the industry is to many others. So much so that they would forego capturing once-in-a-lifetime moments in order to read any updates. Of course, the images simply show how easy it is to access sport news.
Conceived and executed by the Young & Rubicam ad agency branch based in Buenos Aires, Argentina, the Ole Sport News campaign was art directed by Iván Zimmermann with creative direction by Martín Mercado, Diego Tuya, Darío Rial and Martín Goldberg. The images, whch range from newborn babies and romantic weddings to fishing and traveling captures were shot by photographer Eugenio Mazzinghi.
Moment-Trumping Athletic Ads
The Ole Sport News Campaign Depicts the Convenience of This Platform
Trend Themes
1. Convenience of Online News - The Ole Sport News campaign highlights the convenience of accessing sports news online, disrupting traditional news consumption.
2. Importance of Sports Industry - The Ole Sport News campaign underscores the significance of the sports industry, presenting opportunities for disruptive innovation across various sectors.
3. Sacrificing Moments for News - The Ole Sport News campaign reveals how some individuals prioritize staying updated on sports news over capturing once-in-a-lifetime moments, signaling a potential market for innovative solutions in time management and information consumption.
Industry Implications
1. Sports Media - The Ole Sport News campaign emphasizes the impact of online news consumption on the sports media industry, suggesting potential for disruptive innovations in content delivery and engagement.
2. Event Photography - The Ole Sport News campaign highlights the trade-off between capturing important moments and staying updated on sports news, indicating opportunities for disruptive innovation in event photography and sharing platforms.
3. Travel and Tourism - The Ole Sport News campaign depicts individuals prioritizing sports news over travel experiences, presenting possibilities for disruptive innovations in travel and tourism services aimed at sports enthusiasts.