The McCain #MODIFRY campaign is an ingenious digital campaign from the Canadian brand that engages consumers on digital media in a way directly linked to their product. Powered by partnerships with YouTube stars and with the #MODIFRY campaign hashtag across social media platforms, the innovative initiative is a great way for the brand to market the convenience of the product but more importantly, it's versatility.
By engaging the community its built on its blog and inviting them to try out recipes created by others, McCain can successfully redirect momentum around the healthy eating movement by showcasing how the product can be incorporated with fresh ingredients.
The campaign also features highly shareable content featuring some of the YouTube stars partnering with the campaign whipping up their own #MODIFRY recipes in the McCain test kitchen.
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
Trend Themes
1. Digital Recipe Campaigns - Brands can leverage digital media to engage their community and promote their products.
2. Partnerships with Influencers - Partnerships with social media influencers can create highly shareable content and increase brand awareness.
3. Healthy Convenience Foods - Promoting the versatility and mixability of convenience foods with fresh ingredients can redirect the momentum around healthy eating.
Industry Implications
1. Food and Beverage - Food and beverage companies can launch campaigns to promote their convenience foods and create innovative recipe ideas.
2. Marketing and Advertising - Marketing and advertising agencies can offer digital campaign strategies for food and beverage companies to engage with their online community.
3. Social Media and Influencer Marketing - Using social media and influencer marketing can generate buzz around food and beverage products and attract a young audience.