Fairport Brewing Co. launched a hybrid kombucha beer by the name of 'Crown Jewel' that combines a Belgian wheat-based brew with a probiotic-rich kombucha fermented tea.
The New England-style BuchaBeer is touted as "the world's healthiest beer," as it is low in calories, carbs and gluten, probiotic-rich and comes in at just 4.1% ABV. The beverage boasts hints of citrus and peach and offers a refreshing new way for consumers to enjoy two popular kinds of drinks together.
As more consumers look to minimize their consumption of alcohol products, brands are responding with the release of better-for-you products that put a health-focused spin on familiar favorites. Over the last few years, consumers have come to realize the important role of probiotics in one's overall health and this unique hybrid beverage offers a novel way for the benefits of kombucha to be introduced to new segments.
England-Style Kombucha Beers
Crown Jewel 'BuchaBeer' Combines a Wheat-Based Brew & Fermented Tea
Trend Themes
1. Health-focused Beer - There is an opportunity for other breweries to create healthier beer options by incorporating probiotic-rich ingredients like kombucha.
2. Combining Popular Beverages - Beverage brands can gain a competitive edge by experimenting with unique combinations of popular drinks, like beer and kombucha.
3. Alternative Alcoholic Beverages - With the rise of non-alcoholic and low-alcohol drinks, there is a growing market for alternative alcoholic beverages that offer health benefits.
Industry Implications
1. Craft Beer - Craft breweries can introduce healthier beer options to appeal to health-conscious consumers who still want to enjoy alcoholic beverages.
2. Kombucha - Kombucha brands can expand their offerings by introducing products that combine their fermented tea with other popular drinks, like beer.
3. Non-alcoholic Beverages - The rise of low-alcohol and non-alcoholic beverages presents an opportunity for beverage companies to offer healthier alternatives to traditional alcoholic drinks.